Taobao: After 95, Wear No Underwear And Wear Attitude. "French Without Restraint" Is Three Times Expensive.

Now the ecology of Taobao underwear market can be said to be a hundred flowers competition. From the daily average volume of goods, the growth rate of Taobao's underwear market grew by 45% in the year to year, up 25% from the average daily turnover in 2017.

Underwear, which abandons the traditional steel ring sponge cushion and looks for a more suitable underwear, is becoming a new way for women to love themselves in the new era. The new lace underwear with no steel ring has become the new blue sea of underwear. So independent designer underwear brand has bred more than 30 Taobao.

"I want to be the kind of underwear I can talk about, and the underwear I wear everyday announces my feelings and feelings at the moment.

I use my underwear to express my way of life.

At the same time, when Xiao Xu announced his resignation, he created his own underwear brand, hoping to better suit the new underwear of young Chinese women and their lifestyle. They can be more sweet, good-looking, interesting and sexy.

Underwear is usually regarded as the last piece of cake in the clothing industry. China's underwear market is a large market of more than 200 billion, with a large number of players.

Underwear mainly refers to clothing worn in the inner layer, usually directly touching the skin. Underwear in general includes bra, household clothes, underwear, body shaping clothes, sports underwear and so on.

Because of Taobao's incubation and innovation, the underwear market is being stirred up by a pool of spring water.

Unbounded underwear becomes a new blue ocean for starting a business

Now the ecology of Taobao underwear market can be said to be a hundred flowers competition. From the daily average volume of goods, the growth rate of Taobao's underwear market grew by 45% in the year to year, up 25% from the average daily turnover in 2017.

There are not only factory direct supply and special style underwear, but also the original underwear brand hatched on the platform.

Taobao underwear has gathered more than 20 businessmen to serve hundreds of millions of underwear consumers. With the continuous segmentation of the underwear market, there are more than 600 special underwear with personalized needs, creating 13% of the proportion of pactions.

Discarding the traditional steel ring sponges and looking for their own underwear, it is becoming a new way for women to love themselves in the new era. The non ring French lace underwear has become the new blue sea of underwear, and the independent designer underwear brand has been pregnant with more than 30 in Taobao.

Even if the original price of underwear is over 200 yuan, it is nearly 3 times that of ordinary underwear, and it can not stop consumers from rushing love.

Good underwear is a foil to the natural beauty of women, and makes you comfortable when you go home.

For Taobao underwear entrepreneur Cr meSu, making a beautiful and comfortable underwear is integrated with its own life experience.

In the early years of high school, she had been diagnosed with breast lumps. Under the doctor's education, she realized that the long term wrong underwear would squeeze the chest differently, and then went to the professional underwear design school in foreign countries to become a fashion editor. All of them pointed to the door of the new underwear world. Underwear should be like a foreign garment, with a variety of styles and arbitrary.

She believes underwear is a soul, and she is creating underwear in this direction.

Yu Xiaodan, who has more than 20 years of experience in underwear design, was once the plator of Lolita. She opened her first Taobao shop a month ago, and the underwear she designs is as soft as her words. She hopes to be a beautiful "buyer's show underwear" that ordinary people can wear and wear.

In her Taobao store, she stands on the home page "exhibition rack" with foreign models without "deep V" shape, nor does she have any familiar underwear models, especially those who know how to cater to the male perspective.

The awareness of women's self-consciousness has made more women wear more care for their bodies and feelings than others. Chinese consumers' demand for underwear has become more personalized. The gathered underwear is no longer the choice of * *. The brand of comfortable and simple underwear without a steel ring has become a new trend of popularity. Just in 2017, the scale of Taobao's Bra Market without steel ring exceeded 5 billion yuan.

It can be said that a new "underwear stand" is being established step by step.

Black horse after home furnishing underwear consumption, 90 boys spend ten thousand yuan to buy Underwear

With the growth of the new generation of consumers, girls have become the main force of underwear consumption after 95.

And 90% of girls have the most underwear consumption power. They spend a lot of money on underwear with a price of more than 1000 yuan.

But men are also very skilled, spending tens of thousands of yuan on home furnishing clothes every year.

Taobao data showed that household clothing increased by more than 22% in the underwear market share. The main audience group was 25-29 years old after 90 years, of which boys accounted for 16%.

Perhaps, after earning the first barrel of gold, they also pay more and more attention to the "Li Zi project". Even if they are at home playing games and watching the ball games, they need a comfortable home shirt.

Girls' demand for home clothes presents a romantic feeling. Pink and cartoon patterns become the best selling home clothes.

For brassiere, this session of consumers is very "competitive", they collective cup, Taobao data show that 75B is the most sold bra cup.

Guangdong province has become a big consumer of underwear. Jiangsu, Zhejiang, Shandong and Henan also pay special attention to the fashion in the interior. They have become the five strong provinces of underwear consumption.

More than 500 thousand people need to buy more than 8 underwear every month.

Besides, in the ranking of TOP10 and Chongqing, Hangzhou, Suzhou, Chengdu and other new tier cities, Dongguan is also the ten largest city in terms of purchasing power of underwear.

Libra is the favorite sign to buy underwear. Every 8 underwear sold by Taobao, 1 are bought by Libra.

It is said that female scales are generally small.

Aries is the most popular player in the world, and underwear sales are at the bottom.

Whether it is to start selling underwear or carefully buy the most suitable underwear for oneself, this "little thing" worn by women's body is the yearning and expression of "true self" in the hearts of women.

In the movie "old gun", "speech box" and the six master's "large scale" performance fragment, at that time, Xu Qing, 46 years old, together with the black with lace.

Perfect displays the infinite charm that women possess.

And Taobao has become the hatching stage of this "true self" underwear economy.