Preheating, Sheng Na International, Twenty Years Of Precipitation

(Netcom reporter Liu Jingmin / Aman Chang) in July 2nd, the twenty-second Ningbo international clothing and Accessories Fair held in the early stage, this network reporter walked into "Sheng Na international" to explore the development path of this exhibitors brand.

Chen Guoping, general manager of Ningbo Sheng Na International Trade Co., Ltd., said that Ningbo Sheng Na is a holding company under Ningbo's Banna Garments Co., Ltd., founded in 1999, in addition to compatible with the "sea of all rivers and big rivers", it is based on the early injection of the enterprise to produce sweaters.

Based on the advantages of industrial and trade integration and export, the company is engaged in the production and processing of children's wear, men's wear and women's wear.

Children's clothing production and processing starting point is high, from the beginning, and a famous French children's wear brand cooperation.

Laid a solid foundation for children's clothing production and processing.

In 2006 and 2008, the company set up knitting and weaving factories to achieve the production and processing capacity of the whole category.

Children's clothing production covers all categories, accounting for over 80% of the company's business, and is produced and processed for many overseas brands. The main export countries are Italy, France, Belgium, Germany and other Western European countries, including Poland in Eastern Europe, Japan in Asia and other countries.

In the years of export processing, we have laid the foundation for the creation of the next private brand and precipitated the world class design concept.

In 2011, the whole situation of foreign trade began to change. The pfer of industries, the increase of raw materials, especially the increase of labor costs prompted enterprises to rethink development plans.

In many ways, Sheng Na International Trade Co., Ltd. registered the "brand" children's clothing brand in 2011, and officially started its own brand production and sales in China in 2012.

If the efforts made in the first 15 years in foreign trade and the foundation for enterprises are a new undertaking, then it is the second time for enterprises to start their own businesses. Chen believes that a breakthrough in their own brands is also a way for enterprises to compete.

Because of the processing of foreign trade, the brand of Jacadi (Asia caddy) has a great influence on the shaping of the brand, and the brand is positioned in European style.

From the choice of raw materials and processing technology, he also seeks the ultimate goal.

At present, the company mainly produces 2 - 13 years old children's whole category clothing, and the materials and fabrics are of high specifications, all purchased in infant and young children's clothing standards.

The company has an independent R & D team and has always followed the 16 word rule in design: "health, environmental protection, safety and comfort, classic simplicity, fashion and vivacity".

Health and environmental protection depends on brand positioning. Chen said that at the beginning of style design, we must first consider the adoption of first-rate raw materials and materials, which accords with the requirements of children's health, environmental protection and safety care. The eternal starting point is that children are harmless and harmless. The safety and comfort is the requirement of technology, that is, whether things are considered harmful to children (such as necktie, labelling, etc.). The comfort requirement is led by children's comfort when designing and making; the classic simplicity is the consistent style pursued by the children of Italy. The French style is France's classic, romantic and fashionable.

Turning to the company's future development plan, Chen said, taking into account the better execution and implementation of the direct store, the company has always been focusing on developing direct stores. The next step will be to develop franchised stores into the company's development plan, and will soon pilot the constituencies, but the guarantee of brand building and service is always the primary consideration.

It is understood that like the more than 20 direct outlets in the Jiangsu, Zhejiang and Anhui provinces, like the online sales, it has been able to provide consumers with unsatisfied unconditional return services, and has a large number of repeat customers. The company's absolute confidence in product quality has also been widely praised.

While the offline stores are bigger and stronger, there are also new plans for online sales companies. It is expected that e-commerce platform will be developed in cooperation with the Ningbo industrial and Commercial University, which is dominated by electronic commerce, to ensure the best interests of consumers. The sale of the company will be differentiated under the online and offline marketing of the company. "The best way to ensure the consumer's rights and interests," said the Career Technical College.

Although the children's wear market is becoming more and more competitive, Mr. Chen is still confident of the future. Chinese clothing is becoming stronger and stronger. He also has a greater voice in the international arena. Since he threw himself into children's clothing, he has made a long-term plan for his long-term struggle. If he is steadfast, not speculative, and does not rush for quick success and instant benefit, he will surely be able to do well.

Those who do not have a deep sense of mind, who do not have a clear mind, do not feel dizzy.