Thinking About Innovation And Technology To Help Enterprises Develop At A High Speed

(Netcom reporter Liu Jingmin / Aman Chang) July 2nd.

In the early stage, the reporter went into "

"To explore the way to develop the brand of this exhibitor.

Ningbo Dan Ke Yun Clothing Co., Ltd., founded in 1993, is located in Ningbo, a famous clothing city in China.

As a domestic sweater manufacturer specializing in volume customization, Dan can be a sweater company with a national registered trademark in the sweater custom industry.

Plant covers

Owns all kinds of knitting equipment.

Annual production of fluffy products

New wool and cashmere sweaters are available annually.

Under the market department, design department, technology department, quality supervision department, foreign trade department and so on, we will implement omni-directional computer integrated management.

The company has sales outlets all over the country, and is owned by major provinces.

Franchisee.

At the 21 Ningbo international clothing and accessories fair last year, Dan Yun proposed.

The theme of the project is to realize mechanized customization through intelligent technology. This year's new production line will be the fastest after the test is completed.

Complete a garment production.

Director of operations

The reason why women explain the idea of mechanical customization is that customization is very handy. Although people like to customize, the slow production process is not so popular in this fast paced era. We hope to shorten the time of private ordering garments by replacing the manual technology with new technology.

This process will not be full of cold and cold because of the mechanical participation, but rather cleverly retain the manual temperature, so that consumers can better experience the customized services. This is also a new mode of life advocated by the company.

In addition to the progress and innovation of production technology, the business mode of Dan Yun has also made innovations.

Lu Zong introduced Dan Yun Yun, who has been seeking breakthroughs since its establishment.

Franchisee.

Since 2012, the company has upgraded the shop to a new level. Through professional team design and operation, according to different standards of shops, the company upgraded its image step by step.

By the end of 2017, enterprises were introduced.

From the Jiangsu and Zhejiang dynasties, the concept of the fourth generation of new image store has been started, and the brand spirit has been better implemented. Now there are about ten stores in the direct shop.

This mode of joining and directly batting makes the channel more diversified.

The rapid development of Internet sales and the slow down of entity shops have made a great impact on the old mode that enterprises have formed for a long time. Under the environment of serious homogenization and fierce competition of price, the market research of Dan Yun has been carried out, and data analysis has been introduced, which has molded the unique market competitiveness of the brand.

That is to do three points:

。

Based on this, the unique Dan Yun is created.

"

Lu said that the originality of Dan Yun Yun is reflected in its quality, giving customers better products and providing more intimate services; customizing is the way to adhere to the rhyme; the style highlights the idea of independence and independence; the style of design is biased towards European and American fashion; it is the first brand in the cashmere industry to adopt rough needle processing, and its design style is advanced. It is not blindly following the fashion trend of fast fashion.

The product category of Dan Yun can cover babies and adults, and expect to build a brand of all categories knitted products.

Speaking of the next development plan, Lu is full of confidence and vision. In 2017, he joined the China clothing association, and he was also a member unit of the custom Committee.

。

Faced with the shortage of designer sweater, Dan can be combined with "knitted Queen" designer.

The woman co founded the knitting Institute, and actively promoted cooperation with the nearby textile institutions, and hatched a number of designers with the design of sweater as the core. This is a worthwhile start for the whole industry field.

In the face of private customization, the next step will be the introduction of VIP door-to-door ordering service to provide consumers with more intimate and meticulous services.

Since its development in 1993, Dan Yun has come all the way, encountered crossroads in the direction of development, experienced ups and downs in the industry market, constantly adjusted its thinking and innovation, but never forgot its original intention, conserved the passion and heat of customizing the main melody, and continued to maintain double-digit growth in marketing revenue for many years, and sang the brand's artistic mantra.

(video Cao Yang)