Amazon Launches "First Try, Buy" Service, And Sports Brand.

Prime Wardrobe seems to prefer some sports brands at the moment.

The scope of Amazon's business expansion is also increasing. To cope with the escalation of consumption, Amason took one step forward.

At the beginning of this month, Amazon launched the Prime Wardrobe shopping service, providing all the Prime members with the service of "pre test and buy". An interesting early observation has found that this shopping service seems important to sports equipment companies.

In the June 21st announcement, besides providing Amazon's own clothing brand Core 10 and Peak Velocity, Amazon also mentioned Adidas, Puma, the two brands for Prime Wardrobe suppliers. Nomura, a Japanese company, cites its own data, indicating that Prime Wardrobe is currently in favor of some sports brands.

Columbia Sportswear, Puma (Puma), Adidas (Adidas) and New Balance are among the top ten brands of men in terms of products that can be selected. Nike ranked behind this list. Columbia, New Balance, Puma and Adidas also rank among the top ten brands of women.

Of course, other brands are also very distinctive. According to Nomura Securities, the Calvin Klein of PVH group is also popular among men and women.

But as time goes on, which companies will provide Wardrobe? Clothes & Accessories It is worth looking forward to.