Customer To Shop Is The Way To Survive.

The loss of passenger flow means that some people no longer patronize, nor increase new customers.

The beginning of the decline of passenger flow can not arouse vigilance at all times. The loss of passenger flow is a slow and difficult process.

Customers first reduce to shop frequency, then gradually develop to no longer patronize.

The customer is a lost one.

A small amount of customer turnover will not result in a sudden loss of performance. When the loss is accumulated to a certain extent, the performance will decline significantly, but at this time passenger flow has reached the critical moment of unbearable loss.

Why do customers not come? How can customers be patronized again? This is the problem that managers first come up with.

There are many reasons why customers no longer patronize a store. Some are subjective factors and some are objective factors. However, every loss of a customer means that the charm of stores is decreasing and attractiveness is decreasing.

The reasons for not patronizing can be categorized as:

Customers can't find the goods they like and want, which is the most fatal.

Goods are brocade, others are icing on the cake. If the brocade is full of loopholes, it will be useless to do anything else.

Now the functional boundary of shopping extends outward, not only to meet daily needs, but also for leisure and entertainment needs.

Customers find the novelty and interesting products as one of the pleasures of shopping.

A friend often patronized a convenience store. She found a delicious spicy bar in it, which made her happy. Every time she went to her, she would buy some yogurt and drinks. This is probably the daily consumption of many young customers.

On the contrary, if the homogenization of goods is serious, there is no novelty, no new products, no characteristic goods, customers' shopping intention will not be so strong, or even forget the existence of stores.

Now that there are many shopping channels, customers can easily move elsewhere.

The price, of course, is a sharp tool, which is one of the important conditions for a customer to decide whether to buy it or not.

Now the price is pparent to glass, do not try to sell the market price of goods to customers, think that the customer is neglecting, in fact, customers are far more sophisticated than the imagination.

Customers have a sharp weapon in their hands. Just searching on the mobile phone can easily find the price on the line, fast and convenient, which will further enhance the pparency of the price.

It turns out that the old age group cares about and is good at remembering prices. Now the younger generation of consumers can see that they can buy more suitable products as a matter of great accomplishment. They are willing to compare the price with the sky, and regard the low price purchase as a way to achieve self satisfaction.

If the overall price of the store is high, which is equivalent to drying the scars and exposing the ugly to people, who will pay for ugliness?

The service here refers to a higher level discussion.

The service provided by employees is only one item. If customers are treated by their employees, they will leave without mercy.

From the time when customers are about to enter the shop and leave the store, any details that are not in place can cause customers to complain. During the long process, some customers are dissatisfied with the expression of customers. Some customers disappear in the view of the stores.

A neighbor said he bought a lychee in a community supermarket, and it was not bad when he tasted it.

At last, he said with a little hatred that he would never go again, and the neighbors he heard also planted a shadow in their hearts.

There are many customers behind a lost customer.

A friend likes to go to a shopping center on Wednesday. She says that she can enjoy half off of the dishes on a bank card that day. She also recommended the findings to friends around her.

Another friend likes to go to a supermarket after work, where he can buy half finished products such as boiled fish, beef fillet and kung pao chicken. When he returns home, he can only finish a dish with a little processing and save a lot of time.

With customers establishing a resilient link, the patronage rate of customers will naturally be much higher.

If stores do not build customer service links repeatedly, customers will have more opportunities to give up stores.

facilities

Parking is not convenient, there is not enough enough toilet, labyrinth of the layout of the line, slow checkout cashier, unable to find the right shopping basket......

These seemingly nothing to do with buying, but are reducing the frequency of customers entering the shop.

If a store can't afford to invest, why do customers sacrifice their spending here?

After the loss of customers, stores need more effort than customers to get customers back.

How can we save the lost customers and let the customers come again?

Listening to customers' voices

Customers are huge and complex, unable to ask every customer's wishes, but they can listen to the voices of some customers.

Nowadays, most stores have established a membership system, selecting customers according to their shopping data, and trying to contact them.

First of all, we need to send a Commissioner to contact with customers and write down the voice of every customer.

Managers also have to call some customers in person, which is more powerful than personal reports.

When customers hear that customers are complaining about the dissatisfaction of the store, the service is not in place, and even some details management is not satisfactory, the management's reflection is much more than that of the employees.

Second, the aggregate problem should not be just a report.

It is the most important purpose to listen to the customer's voice that the report is truly implemented to every management detail and to every regulation.

Enhancing customer stickiness and intimately interacting with customers

With the acceleration of the Internet process, retail sales no longer have a single sale function, adding many additional attributes, which makes the connotation of retailing more full and more meaningful to keep pace with the times.

Nowadays, many young consumers want to experience entertainment and sharing while shopping.

They are willing to share the pleasure and experience gained in shopping to more people, and also to see the experience and sharing of others.

They are passionate about interaction and enjoy sharing good things.

Online retailers are better at meeting these new characteristics of young consumers.

For physical stores, though they can not maintain good interaction with consumers through the network platform, they can create opportunities to interact with consumers in the store or other channels, so as to enhance the frequency of communication.

Such as: establish a community, regularly release information about goods and promotions, encourage employees to communicate with customers in the store, record customers' needs and suggestions in time, establish long-term contacts with some opinion leaders and customers, organize community activities, and organize small cultural activities frequently in the store to increase the frequency of interaction with customers.

Paying attention to consumers and putting customers in an important position should not be reduced to empty talk.

Now, with multiple channels, competition is changing from single to complex. No matter how the external form changes, it is to cater for or lead to changes in consumer habits and consumer awareness.

Therefore, customers should be the center of the undisputed management mode.

In actual management, it is necessary to set up the management idea of how to satisfy the customers, how to satisfy the customers' current or potential needs, and satisfy the customers' needs as a red line to measure all management objectives. Any cross line behavior should be refused without hesitation.

Compulsive thinking will gradually cultivate the thinking inertia of all staff, encounter problems in daily work, customary satisfy customer needs and customer satisfaction as the goal of solving problems. When doing so, you will find that many problems will be solved.

Therefore, when the attraction of the store is declining, the service is criticized, the facilities are old, and the shops are dirty and messy, they know how to solve the problem, and what standards should be adopted to avoid the fearless argument and energy consumption.

The decline of passenger flow is like a starting card of Domino's dominoes. The reversal of this card will trigger a series of chain reactions that will eventually affect the future and fate of the store.

What you need to do now is to take care of this card carefully and never let it fall.