UNIQLO Announces The New Global Brand Ambassador: Tennis Superstar Federer

UNIQLO announced today that it will join hands with Roger Federer, the world's tennis player, to become the latest global brand ambassador by Roger Federer.

Federer is regarded as the greatest tennis player in the history, and is also one of the most influential and admirable people in the world.

Starting from the Wimbledon Tennis Championships officially opened this week, Federer will take part in the global tennis tournament on behalf of UNIQLO under the new partnership of.

"Federer is one of the greatest champions in history," Ryui Masa said. "My respect for him is beyond the scope of sports." Fast Retailing, chairman and President of CEO

With this partnership, we will pursue innovation and cooperation wherever and after.

At the same time, each of us is looking forward to promoting the world towards a better direction. Therefore, I also hope that we can work together to bring more quality life to more people around the world.

UNIQLO will work with Federer to explore innovative areas, including technology and design, to help them continue to bring tennis to different corners.

In this regard, Federer said: "for me, tennis and winning the championship is my goal.

However, like UNIQLO, I also love life, culture and human nature.

We both strongly hope to make a good contribution to the world. Therefore, I am looking forward to working hard with each other's creativity.

UNIQLO has been inspired and inspired by the achievements and records made by Federer and his partners, and contributed to today's new partnership.

UNIQLO is not a sports enterprise. UNIQLO, with its simple style and superior quality LifeWear concept, strives for perfection and meticulous consideration. It continuously pursues innovation in technology and craftsmanship, and brings people more beautiful and comfortable wear every day.

Design upgrading

Federer's appearance in 2018 Wimbledon Tennis Championships was designed by UNIQLO art director Christophe Lemaire (former creative director of Hermes) and designed by UNIQLO Paris R&D center.

Compared with general tennis.

With the design of Polo shirt or round collar, UNIQLO considers the style of Federer's preference, and decides to adopt small collar design to highlight its taste both on the court and off the court.

The same kind of sportswear and sports pants are added with a red border line along the sides of the sleeves, necklines and pockets, reflecting the brand tone of UNIQLO, symbolizing the new page of cooperation between the two sides.

High functional DRY-EX fabric

DRY-EX function developed by UNIQLO and Japan Dongli company (Toray)

Through the special three-dimensional braiding structure, make it more general dry fast.

Faster drying to avoid wet and stuffy sweat caused by sweating and maintaining comfort in the event.

The three-dimensional braiding design is very suitable for tennis activities with sharp movements.

At the same time, sportswear designs use mesh material to accumulate sweat easily, so as to ensure air permeability and prevent excessive temperature rise of players.

UNIQLO global brand ambassador project

UNIQLO is working with the world's top leaders to promote UNIQLO brand and LifeWear concept in the world.

Like the core value of UNIQLO, the global brand ambassador is actively facing challenges to pursue a higher and further goal.

These ambassadors have integrity, and their qualities of optimism, respect and humility are generally appreciated.

UNIQLO combines the professional knowledge and experience of the global brand ambassador with its most advanced technology to create clothing that can help people achieve the ultimate performance, and also bring better comfort and function to the daily life of ordinary customers.

In addition, UNIQLO also works with brand ambassadors to promote global community participation and development activities.

Besides Federer, UNIQLO's global brand ambassadors include Jin Wei (tennis), Kunimie Shingo and Gordon Reid MBE (Gordon Reed / wheelchair tennis) and Adam Scott (Adam Scott / golf).