H&M How Far Is The New York Store Launching The Voice Controlled Immersion Shopping Experience?

Recently, H&M launched the voice control mirror in New York store. Consumers can complete the self timer, download the two-dimensional code on the scanning screen, get the wear style suggestion, and how far is the immersive shopping experience?

Recently, the Swiss fashion brand H&M installed the voice control smart mirror in the flagship store of New York Fashion Plaza.

The voice activated mirror is activated by the face recognition system, so long as the eyes are fixed on the mirror, the sound control lens can be awakened.

It does not have any buttons, typing interface and touch screen. It is controlled by voice system. People can finish the self timer through it, or choose many magazine covers as background.

The brand also encourages customers to share these photos on social media. If they subscribe to H&M newsletters at the store through voice control cameras, they can get more than 20% discount and avoid shipping costs at the next purchase.

Up to now, 86% of the customers have completed the self timer and downloaded the photos through the voice control lens. Because of the discount provided by the brand, 10% of the customers who download photos subscribed to the newsletter of H&M, which promoted more real-time and close communication between H&M and customers, and established a longer customer relationship to facilitate H&M to better promote the brand.

In addition, voice control can help customers get the wear style suggestion, and the product classification list on the screen can clearly show the products or styles that customers may need.

It can also quickly connect to the electronic business platform, as long as scanning two-dimensional code, you can easily purchase online favorite products.

The combination of online channels and offline stores enables retailers to get through all kinds of sales channels and give users a more convenient experience.

The voice controlled mirror was developed by Microsoft and Sweden Ombori and Visual Art.

Ombori focuses on user experience design, and its founder and CEO Andreas Hassell f f said that the design of the smart mirror is to avoid overly clumsy visual technology design and enhance the overall store experience.

Andreas Hassell o f said: "the big screen can attract people's attention and gather a large number of customers' stores. What we need to do is to trigger interaction with customers and give customers new experiences."

Hassell f believes that voice communication is more manageable and easier to guide the operation of customers. He pointed out: "what we need to do is to clearly let users know what to do next."

However, the voice control system which replaced the touch screen made it necessary for people to communicate with voice control devices in public places. Obviously, there is a lack of privacy.

Intelligent voice technology is nothing new, but it is the foundation for future private communication development, and also expands the offline store's atmosphere technology development (a technology that enables us to interact with the surrounding environment), enabling people to enjoy a more enjoyable shopping experience.

Last year, the US fashion brand Calvin Klein worked with Amazon to try out Amazon's smart voice in the fitting room. This technology allows customers to control lights and play music, and can ask questions about products as well as chatting with friends.

Hassell f said that the successful user experience design in the future is to build a truly omnidirectional business system that can use computers, cell phones, TV screens, digital walls and other different devices to create a shopping trip that can communicate with intelligent systems for customers.

The purpose of this intelligent system is to create a closer connection between customers and brands.

In this era of rapid development of e-commerce, offline stores can no longer just stop at a single sales channel, but instead need to turn into an immersive, experiential shopping scenario to convey accurate brand value to customers.

However, whether people can enjoy such user experience and whether the voice control technology can really be widely used is still unknown. After all, the voice control mirror is not a real friend of the customer, can it provide customers with real needs in a short time, rather than contrary to the wishes of customers, and needs a more perfect communication system.