Brazil'S Import Market: Sports Costumes, Swimwear And Beach Costumes For The Next 5 Years

Functional fabrics and sportswear, swimsuits and beaches have great potential in Brazil's import market in the next 5 years.

World in recent years

Consumption is still in developed countries such as the United States and Europe.

At the same time, the proportion of emerging markets has increased considerably.

At present, apparel retailing is emerging.

Mainly from five countries: China, India, Brazil, Mexico, South Africa.

In 2017, the total retail sales of the five countries reached 353 billion 400 million US dollars.

Among them, the clothing sales revenue of China's single market is as high as 241 billion 500 million dollars, followed by India's 52 billion 500 million dollars, and Brazil's 35 billion 900 million.

It is estimated that the five emerging garment consumer market will reach US $561 billion 300 million in 2022, and the growth rate will reach 9.7% from 2017 to 2022.

In 2022, China's clothing consumption reached 392 billion 800 million US dollars, India reached US $92 billion, and Brazil reached US $44 billion.

Most of the people in Brazil are concerned about their appearance and body shape. Many people are keen on regular exercise.

Even in the worst economic recession in Brazil, consumers haven't changed much of their exercise habits, and still care about their health.

Both sports and leisure lifestyles have a profound impact on the sales of sportswear in Brazil.

Keeping pace with the daily wear of the global clothing is both practical and comfortable. The trend of sports and leisure also deeply affects the consumers in Brazil.

Consumers seek a more healthy and simple way of life. They can embody the trend of sports and leisure and display their personal fashion to a large extent.

In 2017, Adidas exceeded Nike to win its leading position in sportswear consumption in Brazil. This is Adidas's dominant position in the Brazil market after 5 years in the market.

Thus we can see that the world famous sports brand is necessary for Brazil's consumer market.

With the full recovery of Brazil's domestic economy, the competition for sportswear in this country will be fierce.

Sports brands like Asics and Under Armour have also won market share and will continue to invest in local applications and sales to enhance their share in Brazil.

Besides, when it comes to sportswear, swimsuits and beach clothes have to be mentioned.

As we all know, the developed countries of the United States, Germany, Britain, Japan and Australia have relatively good swimwear market. The innovation of these countries is the main driving force.

Most of the swimming resorts and water parks are concentrated in western countries, so the acceptance of swimsuits is also very high.

In the United States, the participation rate of water projects increased from 12.5% to 2015 in 2012 to 14%.

Traditional western countries are the main market for swimsuit consumption. Meanwhile, the acceptance of swimsuits in developing countries is also increasing.

This is especially true for countries in the Asia Pacific region including Latin America.

Under the strong macroeconomic vitality, swimming as a hobby and pastime, swimsuit consumption overall growth trend is obvious.

Between 2018 and 2020, according to experts, the annual growth rate of swimwear market in the world will reach 6%.