World Cup |C Luo Leads Nike, Adidas Lacks Heroes, Iceland Takes Fire Errea

At the national team level, due to the hot group lost, Nike and Adidas led the big teams did not outstanding performance, niche brand Errea relies on Iceland to break through.

16 fierce battles, no one "0-0" boring, in June 20th, the first round of the Russian World Cup group was all over.

Among them, 13 games were divided, and 3 games ended.

In addition to fans, heavy brand sports brands are also concerned about winning and losing.

From the first round of confrontation, Adidas, which sponsors 12 teams, won 6 wins, 2 draws and 4 defeats. Nike with 10 teams scored 3 wins, 2 draws and 5 defeats.

In addition, PUMA's four teams were 3 wins and 1 draws, while New Balance were both teams.

Among the four sports brands that hold a single seedling, Hummel won a victory by defeating Peru by Denmark, and Iceland's 1-1 draw Argentina, UMBRO and Uhlsport suffered a defeat.

The loss of Germany's most cold Adidas

Obviously, the most prominent feature of the first round is the unpopularity of the cold war.

The top five teams on the list were Brazil, Germany, Spain, France and Argentina, with the exception of France's VAR video assistant referee and gate line technology, with 2-1 wins in Australia, Brazil, Spain and Argentina.

To this end, Nike and Adidas two giants led by the big teams, no special performance.

The most disappointing event came from Germany's 0-1 defeat against Mexico.

The defending champion thus became the first win in the first round and was regarded as the biggest upset in the first round.

The German team, as Adidas's top card, is heavily responsible for the sale of jerseys and its peripherals.

After the team opened the door black, the survey released by the German consumer network in June 19th showed that only 2% of the players were willing to buy German jerseys at the original price of 90 euros. The weakness of the German team will affect the sales of the related products.

In addition, another strong Spanish team was C draw three balls, Adidas group's big team lacks outstanding performance, the only bright spot comes from host Russia.

In the opening match against Saudi Arabia, Cheri Scherf scored 5-0 wins in two matches and two points in the world, which created the biggest difference in World Cup history.

After the game, the professional football scoring website whoscored scored 7.68 points for the Russian team (10 points), ranking first in the top 32.

C Luo help Nike Adidas, lack of "hero"

In addition to the sponsorship level of the national team, the sports brand also won the topic of "superhero" through its players.

In the first round of competition, Portuguese star C Lo was recognized as the most eye-catching player.

In Spain's 3-3 draw against Portugal, the two sides almost played the best offensive football since the opening match, even though the draw was enough to become a classic.

Under the Spanish style of clever control, C Luo carried a team hat trick.

Whether micro-blog, WeChat and other social platforms or media layout, Portuguese occupy a strong position for Nike to get an important point.

In addition, according to the statistics of sports big business, as many as 24 goals in the first five matches were scored by Nike.

Attack.

In contrast, Adidas scored 9 goals successfully, PUMA scored 3 goals, and 1 balls were picked by Arthur.

FIFA stipulates that all players of the same team must wear the same brand.

But different players can pedal different brands of sneakers.

In the world cup, among the top 200 players, 132 players choose Nike shoes, up to 66%.

Only 59 players wear Adidas shoes, occupying 33%.

Obviously, throughout the first round of group competition, Adidas's big stars Messi, Suarez, Bo Ba Ba and Mesut Ozil have no superstar performance, making the German brand missing on the players' topic.

The only way to save Adidas's face is probably Russian new star Golovin, who contributed two passes to Saudi Arabia in the match, and it also caused a great deal of excitement on the social platform.

Iceland draws Argentina to achieve black horse Errea

Following the Iceland men's soccer team's becoming a net red in the 2016 European Cup, the island state close to the Arctic Circle, in the first stage of the group match, struck a 1-1 shake with the South American strong Argentina.

At the same time, along with the Iceland football team, they also have their sports brand sponsor Errea.

Born in 1988, Errea, together with Kappa and Diadora, is called Italy's three sports brand.

Errea involves sports, including football, basketball, volleyball, rugby, and so on. Among them, football is the most mature area.

However, due to the limited brand influence, Errea can not grab high-quality Sponsorship Resources with big names.

The Italy brand mainly sponsors some low level league teams, among which Parma club is already the best club resource.

In fact, when people are used to watching the three brands of Adidas, Nike and PUMA fight on the green field, it is not easy for other brands to compete for the extra attention in the competition.

This time, relying on Iceland myth, Errea stands out in many minority brand camps, becoming the biggest black horse in this competition.