Designer'S "Independent" Fashion World'S New Fashion?

At present, fashion designers' "independence" has become a new fashion in the clothing industry.

Compared to 30 years ago, today's fashion designers are more flexible and have wider space.

First, after nearly 40 years of development in China's garment industry, the whole industry system and business environment have been quite mature, including design, marketing and sales channels, especially after 80, 90 and 00.

Two, the designer group is becoming larger and larger, with broader vision and more comprehensive quality. There are many young people who come back from overseas well-known clothing colleges such as London Saint Martin, American Parsons and Paris High Fashion Institute. Their desire for innovation and entrepreneurship is more intense.

The three is the emergence of online sales platform, which provides great convenience for entrepreneurs. It can solve the problems of shops, people flow, sales and supply chain resources. Compared with their predecessors, the cost and difficulty of starting businesses have been greatly reduced.

Against this background, an independent designer, as long as he truly has his own unique creativity, plus diligence and perseverance, even if funds are difficult (now is not a decisive factor, many independent designers can do it from thousands of dollars), without becoming famous brand, it will at least be much more moist than the clothing brand dealer, and can act in full accordance with his own will and personality.

At this time not only, but when?

The rise of independent fashion designers and brands is a new force in the industry.

The industry has two positive effects.

They are naturally born as catfish in the clothing industry. They will exert great pressure on the management concept and operation mode of the traditional clothing enterprises.

To put it plainly, the existing garment enterprises will face new strong competitors.

Judging from the existing market reaction and development trend, independent fashion designers and their brands have been affirmed and sought after by the market, and they are eating away and diverting the customers of traditional clothing enterprises.

Two, the emergence of independent designers means that the design links in the entire garment industry have become independent and the division of labor in the whole industry has been more refined and strengthened. This is an improvement and is conducive to improving the professionalism of the design. Independent designer teams can also provide design outsourcing services to traditional garment enterprises in addition to designing their own brand clothes. At present, there has been a specialized online and offline platform for docking independent designers and clothing companies, and the business seems to be good.

This new business model can enhance the whole business.

The design level, but it is difficult to become mainstream.

First, because it is impossible for independent fashion designers to focus their efforts on outsourcing, this is equivalent to helping their opponents, and their own talents are definitely used on their own products. For clothing brand enterprises, if they do not design the most competitive core of the design and build their own design team, design system and design style in the links of their own survival and development, outsourcing alone will not solve the problem.

It is hard to imagine that an enterprise without its own unique design concept and level can build a strong brand, and such an enterprise is also doomed to go very far.

So this kind of business mode can only be said to solve the need of independent designers to accumulate original capital in the entrepreneurial stage, and the current demand for the design and upgrading of the surplus garment enterprises. It is only an expedient measure and is not sustainable.

The length of its existence will ultimately depend on the evolution of competition in the entire garment industry and the ebb and flow of the tide.