British Media: The "Millennial Generation" Has Become The Past Style Of American Businessmen To Switch To The "Z Generation".

British media said that following the development of the so-called "millennial generation" as a customer group for ten years, some American companies are now looking to the next generation.

According to Reuters New York June 12th, Taghit department store turned its target customer group to a group that may not have reached the legal drinking age this year.

On the website of Youbo, Fitch created a show hosted by net red Hunt Madge instead of spending money on TV commercials to promote its brand.

John international, a pizza chain store, is targeting investments in the online order business, aiming to catch up with the company that is in a leading position in catering to those who do not like to make phone calls.

The report says all this is for the purpose of contacting the so-called "Z generation", referring to the 68 million Americans born after 1997.

For enterprises, the youngest generation is concerned not only with selling toys or video games.

At present, enterprises are redeveloping marketing strategies and improving technology in order to attract this customer group.

This group is more diverse than any other generation in the United States.

The growth of this generation is Nai Fei and other streaming media service companies, which makes TV advertisements look very different.

On the whole, the Z generation's annual expenditure is $44 billion, and it will also affect family expenditure of $600 billion, according to the British Minster company.

Bill Smid, a securities investment manager of the capital management company, said: "which enterprise wins this generation will get rich in the long run."

The Pugh Research Center said, together, the millennial generation, the person born between 1981 and 1996, and the "Z generation" will form the largest customer group in 2019.

With the growth of these two generations, there are household computers, but the "Z generation" is too young to remember "9. 11" terrorist attacks.

When the Apple Corp launched the first iPhone mobile phone, the "Z generation" was only 10 years old. Mobile devices are the main way for this generation to access the Internet and interact with each other.

Stephen Pollack, a professor of public relations at the University of southern California, said the Z generation's attention to mobile devices poses a special challenge to marketers.

He said: "although the millennial generation also has this characteristic, in their world, traditional channels and modes of communication can still produce repercussions."

As a result, enterprises most directly concerned about the "Z generation" have had to adjust their marketing strategies.

The education real estate trust company, which is engaged in the development and management of university housing, has raised the marketing budget, and at the same time strengthened the value for money rather than the luxury level in order to attract the students who are gradually maturing during the great recession.

Christina Richards, chief operating officer of the company, said: "the millennials are getting old, so the" Z generation "is coming, so we need to adjust.

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Matthew Litteveen, senior manager of securities investment in Columbia Tianli investment company, said: "this generation loves to play games, and they are unwilling to talk to people.

If you can increase the gameplay of everyday business, just like they play games on mobile phones, they are more likely to participate.

He talked about the early success of the online ordering of the company, which created 60% of the company's revenue.