BELLE's Shoes Category Enters Rainbow Scarves To Open Up Online And Offline Goods And Services.

In June 12th, Tianhong and Southern China BELLE held the signing ceremony of the cooperation of digital counters in Tianhong headquarters building, Shenzhen. BELLE's 11 footwear brands were stationed in the rainbow scarf, and the Shenzhen Tianhong store started to cooperate with the department store digital counters to get through the online and offline products and services.

This cooperation is a strong combination of technology, operation, commodities and terminals. It can provide energy for offline counters through in-depth exploration of digital counters.

In 2017, the first generation product of Tianhong digital counters was completed and developed, which solved many problems of digitalization, landing operation and technology development of traditional commodities that could not be conquered by traditional department stores.

2017 in the whole year, the sales of 30% of the rainbow scarf digital counters came from the non business hours of the physical stores.

A more mature brand can only add 1-3 counters to the brand by arranging a responsible person.

Tianhong's digital counters are based on the limited number of exhibits in the physical counters, the difficulty in inventory management of the department stores, the waiting points for customers to wait for customers and other pain points. By placing the offline commodity information into the rainbow scarf APP, the salesmen can not only sell the goods of this store, but also sell the brand's goods in other stores through the rainbow scarf, and share the overall stock of the brand with the online store. The rainbow digital counters can solve the problem of offline code and inventory turnover, so that the offline shoppers do not have to worry about the goods during the promotion period. If customers leave with hesitation, the clerk can also use online products to respond to customer needs in time, and no longer be restricted by the time and space of the business. Unlike traditional e-commerce platforms,

With more than 13 million members on the rainbow scarf line, digital counters can add more exposure to offline products.

In addition, by analyzing the background data and precipitation customers of rainbow scarves, Tianhong can provide guidance for brand management, let brands know more about customer consumption behavior, and carry out more digital marketing with rainbow scarves.

Today, Tianhong digital counters products have undergone many iterations. In the follow-up version, they will also introduce more functions of interaction with customers, convenient experience, social marketing and operation management, so as to enhance customer shopping experience and provide energy for suppliers.

Based on the Retail Intelligence Lab just established by Tencent, Tianhong is working together to create "department store 4" products. It will explore new fields in intelligent recognition, AI, big data precise supply and member precise operation, and complete the comprehensive pformation of digital retail to intelligent retail.