Local Shoe Enterprises 2017 Performance Dim 2018 Accelerate The Pformation Of "Breakthrough"

In the background of the revival of the garment industry, many listed shoe companies in 2017 showed some "gloomy" performance, and some enterprises even fell into a loss situation.

In this situation, shoe enterprises have intensified the pformation and adjustment efforts to find a breakthrough for their own development.

Daphne International: plans to open more "Daphne" new image store

Daphne international 2017 financial report shows that as of the year ended December 31, 2017, the company achieved an annual turnover of HK $5 billion 211 million, a decrease of 19.85% compared with the same period last year, and the loss of HK $734 million for all owners, narrowing slightly compared with 819 million Hong Kong dollars in 2016, down 10.4% from the same period last year.

Daphne international continued its large-scale operations in 2017.

In the company's earnings report, the group began to adjust its channel portfolio and continue to optimize its store network in order to match the new brand image, which resulted in a net reduction of 1064 sales points.

As of December 31, 2017, the total sales point of the group was 3836, including 3589 sales outlets of core brand business and 247 sales outlets of other brand businesses.

The company said that the group will launch more "Daphne" new image stores this year after completing the necessary modifications to the shop refurbishment plan.

The group will also strengthen the interaction between online and offline businesses, and continue to develop the online to offline business mode of its e-commerce business.

AOKANG International: opening more shopping centers in three or four tier cities

AOKANG international 2017 annual report shows that the company achieved operating income of 3 billion 262 million yuan in 2017, an increase of 0.36% over the same period last year, and realized a net profit of 227 million yuan attributable to shareholders of listed companies, down 25.80% from the same period last year.

AOKANG International said that the company currently implements the multi brand operation mode supplemented by "AOKANG" brand, Kanglong and Cage brand. By the end of 2017, the number of stores under the domestic line was 3086, which was 62 less than that of 3148 at the end of 2016.

The company continues to implement the "big store strategy" to expand collection shops.

In 2017, through strategic cooperation with Wanda, Huarun and other brand commercial real estate developers, we accelerated the pace of commercial real estate channels.

The company said that the consumption growth of the three or four tier cities in the central and western regions has been increasing rapidly in recent years, and the shopping center channel has been developing rapidly. The company has developed a shopping mall channel in such a market by collaborated with a large integrated commercial developer, and has built the three or four line outlets outlets.

At the same time, the company continues to expand overseas markets, and has established terminal networks in Vietnam, India and Kuwait.

The company carries out strategic cooperation with Belgian shoe and clothing enterprise Cortina, India outdoor brand Woodland and INTERSPORT (Yichang sports).

As of December 31, 2017, the company opened 16 distribution stores in Vietnam and Kuwait, and opened 30 brand swap outlets with Woodland.

Dear bird: pformation to sports industry company

In the 2017 annual report, the company said that as a result of the beginning of the annual merger and sales of the multi brand agents, the company achieved a total operating income of 3 billion 252 million yuan in 2017, an increase of 42.70% over the same period last year.

However, the net profit of shareholders of the listed company is 157 million yuan, which is 46.25% lower than that of the same period last year.

The annual report shows that as of December 31, 2017, the number of retail outlets reached 3730.

In 2017, due to the fact that the construction of the benchmark store in the new business circle has not yet been completed, and the small shops with small facilities and old facilities are closed or reformed, the end of the end of 2017, the brand of the "noble bird" brand decreased by 376 year-on-year.

Since 2014, the company's development strategy has changed from "traditional sports shoes and clothing industry" to "sports industrialization group which is based on sports apparel manufacturing and coordinated development of various sports industry forms".

Therefore, the company continues to promote the layout of the sports industry. Through the investment of BOY, the Spanish football broker company of Hongkong, the joint venture with the general association and China Sports Association to enter the campus sports industry, the joint tiger tiger set up the sports industry fund and capital investment, and has invested in several "Internet +" concept projects; besides, the company acquired the retailers' Jay trip and the online channel shoes store.

In 2018, the company's key development plans included: the construction of the brand shop of the "noble bird" brand, the increase in the quantity of large shops and fine shops; the development of AND1 and RPINCE brands in the key markets in the second half; and the consolidation of the famous shoe store and Jay trip as the important distributors of Puma and Nike.

Development of Hamleys theme shopping mall

According to the 2017 earnings report, the group's revenue during the year ended December 31, 2017 was 3 billion 64 million yuan, down 4.5% from the same period last year.

The profit attributable to the company's owners decreased by 90.1% to about 20 million 500 thousand yuan over the same period last year.

As of December 31, 2017, the group managed 1662 self operated retail stores and 332 third party retail outlets in China, with 35 shoe sales and three retail outlets reduced by 35 and 85 respectively during the year.

The Hamleys, which was purchased in 2015, was opened in Xuzhou in September 2017 by second flagship stores in China. The third flagship stores opened in December 2017 at the Wangfujing in Beijing, which is the largest Hamleys store in the world.

The group will further develop the Hamleys brand and expand its product range through the introduction of toys and children's products.

In addition, the company's indirect wholly-owned Affiliated Companies, Xuzhou, entered into a joint venture agreement with meiden Asia in June 2017 to set up a joint venture company, which is mainly engaged in the promotion, marketing, sale and distribution of products marked with "STEVE MADDEN" logo products in China.

The company said its joint venture with Mead Asia Group Limited will consolidate its position in China's high-end footwear market.

The company will continue to develop Hamleys themed shopping malls in China's populous cities and copy the Hamleys store experience to make the products and services more diversified, and will enrich the business and brand portfolio with the brand effect of Steve Madden.

Create fashion: create "digital fashion ecosystem"

Tian Chong fashion 2017 performance

Listed companies are more attractive.

The annual report of Tian Chong fashion 2017 shows that the company achieved operating income of 1 billion 734 million yuan, an increase of 12% over the same period last year, and realized a net profit attributable to the parent company of about 188 million yuan, an increase of 60.25% over the same period last year.

The company said that the growth of revenue mainly came from the growth of sales of footwear, leather goods and clothing products, followed by Beijing small technology incorporated into the consolidated statements from December 2017 to increase business revenue.

There were a total of 1927 offline outlets, including 1286 direct battalions and 641 in December 31, 2017. Compared with the shops at the end of last year, there were 20 new outlets and 52 outlets.

In 2017, Tian Chong fashion launched several M & amp; a investment actions.

In 2017, the company acquired the technology of mobile internet marketing service company, and acquired a 65% stake in Tianjin Dashao sister Fashion Design Co., Ltd., which is the main body of the brand "big Siu Jie KASMASE", which is located in the market segment of women's shoes.

In terms of investment, the company invested in United Nude BVI through wholly-owned subsidiary Sasa International Limited.

The company is the operator of the international designer LifeStyle brand United Nude, and its brand is positioned in the application of the stereoscopic design concept to women's shoes.

In addition, the company participates in 4.5455% stake in investment and innovation technology.

According to introducing, this is a high-tech company that applies AI technology to human health screening and human data analysis.

According to Tian Chong fashion, the company will diversify its layout under the premise of industrial linkage, appropriately extend the fashion brands and categories, and plan to build a digital fashion ecosystem based on the Internet / mobile Internet technology.

Saturday: more brand collection stores

Saturday 2017 annual report shows that the company achieved operating income of 1 billion 504 million yuan in 2017, an increase of 1.3% over the same period last year, and realized a net profit of -3.52 billion attributable to shareholders of listed companies, a decrease of 1789.31% over the same period last year.

As of December 31, 2017, the number of brand chain stores was 1589, which decreased by 222 compared with the end of 2016.

There were 1188 self operated stores, 155 less than the end of 2016, 401 outlets, and 67 lower than the end of 2016.

On Saturday, the company said, on the one hand, the company opened a large brand collection shop "Saturday Mode". On the other hand, it also gradually integrated the single brand store with scattered locations in the original department store, and concentrated the establishment of the larger "ST-SAT" comprehensive store. Therefore, although the total number of stores decreased, the actual operating area was basically flat.

In 2017, the company continued to expand the "Saturday Mode" brand collection store. As of December 31, 2017, the company has set up 149 brand stores in the country.

The company said the collection store is a multi brand, diversified and digitalized fashion collection store which combines online and offline stores, and sells many kinds of fashionable IP products at home and abroad.

It was bought on Saturday, 2017.

Feng Xun and Beijing Xin Xin controlling shares, the company's plan is to create fashionable media matrix based on fashion front and Beijing time, and set up a brand collection store on the lower floor, and flow the online traffic to the sales terminal of the company so as to realize the cash flow.

The company said it will continue to promote the strategy of building a fashionable IP ecosystem, building "media and social platform", "fashion IP incubator platform" and "fashion IP collection platform".

Hasen shares: trying to open a shopping mall

Hasen's annual report 2017 shows that the company achieved 1 billion 497 million yuan in 2017, a decrease of 11.03% compared with the same period last year, and realized a net profit of 18 million 171 thousand and 400 yuan attributable to the owner of the parent company, a decrease of 77.42% over the same period last year.

According to the annual report, by the end of 2017, the company had 1697 domestic entities, including 1392 outlets and 305 outlets.

Hasen shares said that the company optimized and adjusted the offline shopping malls counters, closed down a number of poor performance stores, so that the company reduced net stores 159, of which direct stores 124 net reduction.

Hasen shares said that the company currently owns Hasen, Cardenal, Kavin, AI tours, Hasen men's shoes and other private brands, and agents such as ROBERTA, AS, PIKOLINOS and other foreign brands.

In 2018, the company will implement the multi brand strategy mainly based on Hasen, Cardenal and nubida brands. It will carry out the layout of the whole channel, expand e-commerce channels on the one hand, and strengthen the cooperation relationship between the entities and the shopping malls on the one hand.

The company's domestic sales outlets are mainly in department stores, and are facing the competition of shopping centers, online shopping, cross-border e-commerce, overseas purchase and other channels. The company will try to expand the retail channels, such as shopping centers.

Hua Shang observed: where is the "breakthrough" in the pformation of shoes

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In the background of the revival of industrial recovery, the performance of listed footwear companies in 2017 seems to be still out of the "mire". Apart from the creation of fashion, several other enterprises have been declining in various degrees throughout the year, and some companies even fall into a loss.

Daphne still recorded a loss in 2017, but it narrowed its losses. It was the first loss on Saturday, with a loss of up to 352 million yuan. The company said it was due to the impairment of stock and the impairment of brand goodwill.

Under the pressure of declining performance, a common performance of shoe enterprises is to reduce their weight.

Daphne has closed thousands of stores in 2017, and hundreds of hundreds of businesses have been shut down by companies such as birds, thousands of degrees, Saturday and Hasen.

In this situation, shoe companies are looking for a breakthrough in pformation and upgrading, cultivating new business growth points and profit growth sources.

The first is the adjustment of channel terminal.

In addition to shutting down stores, shoe companies are also looking to improve their performance and improve their business efficiency by opening more shopping stores, gathering large stores and new image stores.

Daphne said that the group will launch more "Daphne" new image stores this year, and will strengthen interaction between online and offline businesses. AOKANG International said that the company continued to implement the "big store strategy" to expand the conglomerate stores, and open more shopping centers in the three or four tier cities, and plans to open outlets.

You know that you will increase the quantity of fine shops in big stores. On Saturday, you will plan to open more brand store "Saturday Mode" and "ST-SAT" comprehensive stores, and emphasize that although the number of shops is small, the actual business area has not decreased.

Another common action of shoe companies is diversification, entering new business areas or markets.

In this regard, although the direction of pformation of listed footwear companies is different, there are some commonalities.

The great bird said that it should pform to the sports industry, continue to invest in various types of sports industry assets, while AOKANG international has also carried out strategic cooperation with some outdoor and sports brands abroad.

Tian Chong fashion and Saturday both bought and invested some Internet Co and "

The assets of the class plan to create a "fashion ecosystem". The company plans to open more Hamleys toy stores and pform into an integrated retailer.

Generally speaking, whether the shoe companies are going to open more collection stores, shopping center stores and image flagship stores in the channel adjustment process, or diversify into more fields and markets through investment mergers and acquisitions, are actually the embodiment of the pformation of shoes and clothing enterprises to multi brand and multi category comprehensive and retail enterprises, which in fact puts forward higher requirements for the retail operation ability of shoes enterprises.

How to cultivate the core retail operation and brand management ability of enterprises in the process of performance pressure and pformation is the breakthrough of shoe enterprises' true pformation.