Lan Jing Group Releases Brand New VEOCEL (Brand), Guiding Sustainable Development In The Nonwoven Industry.

Vyx fiber is used in all kinds of daily nursing applications, including the series of vitamins and vitamins, the series of vitamins and silk, the series of privacy and the surface series.

The series of surface will increase the use of the new quaternary ammonium salt release technology, which promotes sustainable development in the field of surface cleaning and subdivision.

In June 13, 2018, Shanghai / Lan Jing - Austria Lan Jing group released the company's new brand of non-woven brand VEOCEL in June 5th.

It is a quality non-woven brand that is routinely taken care of. It provides certified, clean, safe, biodegradable, plant-based sources to the non-woven industry and is made from environmentally friendly production processes.

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The products provided by the brand are covered by a wide range of everyday uses, ranging from baby care, beauty and body care to private care and surface cleanliness.

The products of these brands are divided into four categories: the Victoria silk beauty series, the Wei Yi Si beauty body series, the Wei Yi Si private series and the Wei Yi Si surface series.

It is a key milestone in the brand strategy of Lan Jing, which lets Lan Jing pform from an enterprise to B2B (fiber) manufacturer to a supplier to the brand of distributor to consumer (B2B2C).

Combined with ongoing brand promotion and joint marketing and brand education programs around the world, with customers and other brands, Wei Si Ji will empower Lan Jing to shift business focus from fiber type to product application and establish a deep emotional connection with consumers.

"Robert Van de Kerkhof, chief business officer of Lan Jing group, said:" under the guidance of our sCore TEN strategy, the release of the brand will accelerate the shift of the company to special fiber business, focusing on innovation, quality and sustainable development.

Through continuous proactive communication, it will also promote the value chain and consumers of the whole industry to fully understand the benefits of plant fiber in non-woven products.

This will not only help maximize the effectiveness of marketing work for our customers and partners, but also promote the sustainable development of the non-woven industry.

We hope to meet the ever-increasing pparency and sustainable development requirements of the whole value chain and provide consumers with more greener product options through the brand of "Wei Si Ji" brand.

The combination of Victoria silk fiber and synthetic fiber consists of two types of viscose fiber, which are derived from the certified controlled forests and plantations.

Fiber based plant sources have functional advantages, such as improving hygroscopicity and moisture conductivity, increasing air permeability, hand feeling and mixing versatility, and all of the fibers can be biodegraded in soil, landfill, compost and seawater.

Lan Jing solemnly promises to ensure the cleanliness of fibers, and in accordance with the consistent quality, environmental protection and high safety standards of Lan Jing, the production of these fibers is strictly monitored.

The latest product of the Wien surface brand is the use of quaternary ammonium salt release technology, Lesel fiber, which is a high quality special lignocellulosic fiber for hard surface cleaning and disinfecting wipes.

The use of the LAN Si quaternary ammonium salt release technology to support the release of ammonia compounds (also called quaternary ammonium salts) from the wipes to the surface of the wipes can effectively clean and disinfect the household and industrial environment.

Nonwoven

Recognition of the advantages of Lan Jing cellulose fiber, such as sustainability, optimization of plant source and cleaning experience, but most disposable clean and sanitizing wipes are made mainly of synthetic fibers, such as polyester and polypropylene.

Such binding reactions greatly reduce the release of quaternary ammonium salts and may negatively affect the efficacy of disinfectant products.

However, the "quaternary ammonium salt" release technology of Lan Jing will significantly reduce the combination of quaternary ammonium salt on the surface of the Uygur fiber and improve the effect of surface cleaning and disinfection.

If the wipes contain the "quaternary ammonium salt" release technology, the effect of releasing "quaternary ammonium salt" from the wet towel to the surface shows a significant improvement, thus improving the stability and performance of the product.

In addition, it has good water absorbency, uniform distribution of liquid in wet tissues and good handle.

"Today's consumers, especially the millennials, are more concerned about the ecological footprint and their imprints in the natural environment and their resources," said Wolfgang Plasser, a vice president of global business management at Lan Jing group.

As non-woven products are usually disposable, we see that the whole industry value chain pays more and more attention to the composition of sustainable products and pparent production processes.

More consumers want to identify certified biodegradable and environmentally sustainable products, which require brands to be more pparent in product composition.

We hope that through the new release of the "quaternary ammonium salt" technology, we can promote the development of the whole non-woven market and improve the labeling and environmental protection standards in the whole industry.

For the brand new brand of non-woven fabrics launched by the group of ODM, Baer, vice president of Limited by Share Ltd cosmetics, vice president of North China cosmetics, said: "North Bell has always been committed to creating a supply chain from raw materials to consumer experience to complete, pparent, safe and core competitiveness. At the same time, the research and development of products is starting from raw materials, and sustainable development is one of the important directions of our future product development.

As a multi-year partner of the group, we have reached the strategic cooperation intention of VEOCEL and its brand. We look forward to working closely with Lan Jing in the field of mask nonwovens, wipes and non-woven fabrics to create more environmentally friendly, better quality and better experience products for the global consumers.

Following the release of Victoria silk, the company will work together with the retail brand partners to launch a joint promotion program to enable consumers to master the knowledge needed to integrate advanced performance, comfort and sustainability of nonwoven products.

Wei Haode, director of global brand management of Lan Jing group, said: "with the help of Wei Yi Si, we are creating a consumer oriented raw material brand, and actively communicate with consumers through the way of B2Me in the non-woven enterprises.

In view of the fact that non-woven products are closely related to other sensitive areas of skin and body, continuous communication with consumers plays a key role in the process of building trust.

With the slogan "Purely for you", we hope to convey the promise of the brand and emphasize that we are committed to providing certified clean and safe products and pure care to consumers and the environment.

For more information about the series of vitamin www.veocel.com, the series of vitamins and silk, and the series of series, the visit to www.veocel.com is available.

About VEOCEL e (Wei Si Ji)

It is the flagship professional nonwoven brand of Lan Jing group.

It is based on renewable raw materials, providing natural care every day, and is committed to improving sustainability and natural comfort standards in the nonwoven industry.

Via the beneficial properties of vex fiber, the essence of nature is pformed into non-woven products, including natural water absorption, liquid distribution, increased air permeability, biodegradability and versatility.

Its product portfolio includes the special fiber and the special viscose fiber, specially designed for sustainable lifestyle, to maintain environmental balance through full integration into the natural circulation.

These fibers are certified clean, safe, biodegradable, derived from plant sources and manufactured in an environmentally friendly production process.

There are four types of branded products, including the vinis, the beauty series, the Wei Si Si body series, the Wei Yi Si private series and the Wei Si Si surface series, and these fibers are used in baby care, beauty care, private care and surface cleaning products.

The brand fiber is derived from certified wood and regenerated wood sources, and is produced by closed loop production technology.

Fiber can be composted and biodegradable, so that it can be safely decomposed into raw materials and completely returned to the environment.

About Lan Jing group

Lan Jing group is an international company that produces high quality fibers from renewable raw materials by using environmentally friendly innovative technology.

These fibers provide a basis for a wide range of applications in textile and non-woven fabrics, and also for work clothes and protective clothing and industrial applications.

Lan Jing set up international standards for cellulose fibers with excellent quality and innovative strength.

The group has 80 years of experience and is the only company in the world that can produce all three generation lignocellulosic fibers in large scale. It has the following brands: TENCEL, VEOCEL, LENZING and other specialty products.

Lan Jing group has REFIBRA Technology (Yue Fei Ji Yan) recycling technology, LENZING ECOVERO ECOVERO (IPS), which can identify brand fiber and Tencel extravagant brand laxle filament fiber and other innovative technologies and products, and is a global innovation leader.

The success of LM group is based on customer first. It always focuses on customers and focuses on innovative ideas, advanced technology and superior quality.

As the most sustainable company in the industry, Lan Jing adheres to the principles of sustainable management, adheres to strict environmental standards, and achieves many international sustainable development certifications, highlighting the environmental commitment of the group.

Apart from the core business of fiber products, Lan Jing group is also actively involved in the field of engineering and plant construction, mainly for its own plant and external customers.