Customers Are On Vacation: 80%, Foreign Trade Orders Decline! Textile Boss, Is Your Order Affected?

Foreign trade bosses,

Has this been since the summer?

Alone with European customers.

You desperately sell products and contact customers.

They do not order, do not answer the phone, do not return mail.

I'm so worried about you.

"The off-season of foreign trade" is coming!

Foreign trade is very light every year in 6, 7 and August, because many European customers take a vacation in summer. For many Europeans, summer vacation is a good time in a year. Choosing a holiday place and comforting them for a while is an important part of their lives.

A questionnaire survey on "foreign trade off-season" found that more than 80% of foreign trade enterprises responded to the "very cold" business in the summer, and the volume of orders dropped to varying degrees.

57% of respondents said that orders were reduced by more than 20% from spring to summer, and a large number of merchants reported that the reduction was over 30%.

Another 28% of respondents said that orders fell by less than 20%, which is the normal fluctuation range of the off-season.

In addition, less than 15% of businesses said that orders were not affected by off-season.

Foreign trade off-season is a relative concept, mainly for foreign trade enterprises dominated by the European market, and for the enterprises in the Americas, Africa and Asian countries as the main market, 7 and August are the normal selling season, because the companies in these countries are operating regularly in 7 and 8 months.

The following are problems encountered by foreign trade personnel during their holiday in Europe:

"Portuguese customers' holidays are on ~27 July 14th. During holidays, the company will allow colleagues in the same department to take turns to take a vacation, so all the things to deal with during holidays are colleagues' help."

"Customers in Germany have not been able to find anyone for a while. The phone is not answered. If the mail is not returned, it is possible that the whole company will go on holiday."

"But most European customers will be notified before they leave.

For example, the Belgian customers told us in advance that from July 14th to August 3rd, they would not wait until they came back from work.

"Generally speaking, European customers will make good orders before going on vacation, and then go on holiday.

The biggest fear is that this order will encounter problems in production because there will be no customer consultation at that time.

"For example, in the end of the month, 6 of the customers in the UK went on vacation, and the material of the order was out of order. They wanted to discuss with him whether they could exchange similar materials, but they could not find him, and they were afraid that the delivery date would be delayed."

European countries' specific holiday arrangements:

Germany (Germany): it usually takes 4-5 weeks, usually from July to September, and can take turns in 3 months.

France (France), the last week from August to August, almost all holidays.

Italy (Italy):8 from the beginning of the month to the beginning of September

Poland (Poland):7 from the beginning of the month to the end of July

Holland (Holland):7 from the beginning of the month to the beginning of August

Belgium (Belgium):7 from mid month to early August

Czech (Czechoslovak):7 from the beginning of the month to the end of August

Norway (Norway):7 month to September rest (general July to September)

Spain (Spain):7 from the beginning of the month to the beginning of August

Portugal (Portugal):7 mid month to the end of the month

Switzerland (Switzerland):7 from the beginning of the month to the end of July

Denmark (Denmark): usually ends at the end of July.

During the vacation of European customers, export companies still have many things to do, such as finding others.

Customers, staff training, or simply give employees a small vacation.

First, before the European guests take a vacation, confirm the order and shipment details on hand at the same time with the guests.

Otherwise, when the guest is away from home for vacation, he may not answer the phone or reply to the work email. If he can not find someone, he will delay the production and delivery.

Two, if possible, try to ask the guest to leave a contact mode that can be found at any time, because there is always such an accident in the process of goods production and order fulfillment, and sometimes it has to be confirmed personally with the customer.

Three, if the guest has not placed the order, he should be persuaded to place the order before the holiday. In this case, after he has finished his vacation, the production will come to an end or finish.

Four, try to confirm with your guest how long the vacation is, so as to arrange the work accordingly.

Five, maintain regular customers.

In the off-season, you can realize the value of old customers, especially those with rich varieties of customers.

Six, develop more markets other than Europe.

Seven, if the off-season is coming, it is really easy to get nervous.

For example, you can study more about the platform's functions and data, upload more products, and improve product information.

Usually no time to deal with things, can be off-season operation.

Believe that persistence and efforts, so-called off-season, may be your chance to stand out.

6, July for textile traditional off-season: the recent cotton price instability and environmental pressure, resulting in

Confusion, yarn rising, downstream market orders are not smooth, the traditional off-season may come ahead of time! Recent orders are not ideal.

The stock market is also rising. The order of the non conventional varieties is relatively good. The production situation of the dyeing plant is very unstable due to the pressure of environmental protection.