Wang Yuan Endorsed FILA's Brand Competition For Young Consumers

Wang Yuan's photo taken in FILA has become the most striking element of FILA's official website.

In June 11, 2018, the sports fashion brand FILA officially announced Wang Yuan as the brand spokesperson. The official press release described the cooperation between the two parties: this new move not only marks the FILA's desire to inject fresh vitality into the brand, but also demonstrates the new attempt and ambition of FILA in the young consumer market.

At present, Wang Yuan's photo taken in FILA has become the most striking element of FILA's official website. Last September, FILA signed the actor Chen Kun. At present, the elements of Chen Kun are still reflected in the official website of FILA. Further, FILA signed two spokesmen for Hsu Chi and Gao Yuanyuan.

As of 10:30 pm Beijing time 11, FILA official micro-blog announced that Wang Yuan became the brand spokesperson's message and received 772 thousand forwarding, 40 thousand commentaries and 25 thousand points praise. Wang Yuan forwarded 720 thousand forwarding.

FILA, founded in 1911 in Italy, has a history of over 100 years and enjoys a reputation in tennis, golf and outdoor sports. In the second half of 2007, FILA transferred all rights and interests of FILA brand China (including Hongkong and Macao area) to BELLE for 48 million US dollars.

In 2009, Anta saw the successful demonstration of Kappa at that time and the broad high-end. market FILA was acquired from BELLE's Chinese hand. Anta has exclusive FILA brand management rights in Greater China.

By the end of 2014, the high-end sports brand was profitable. In the 2012-2013 most troubled years of inventory crisis, the number of FILA stores is still around 30%. Thanks to the success of FILA, Anta has identified many brands. strategy Several brands of DESCENTE, Sprandi and Kolon began to appear in the multi brand matrix of the group.

By the end of 2017, FILA and FILA KIDS had 1300-1400 stores in China. FILA2017 growth rate exceeded 50%, of which "the fourth quarter growth rate reached 85%-90%".