There Is A Big Business Behind The "Blank" T-Shirt Business.

The rise of the "peripheral products" business has allowed the "blank T-shirt" business without any pattern to rise.

But there are other stories behind it.

Coachella, Stagecoach, Panorama and other popular music festival behind the pushing company Goldenvoice, its marketing director James Allen can be said to be the master level Merch (concerts and other activities "peripheral commodities") experts.

For every event, he will work as many as 10 suppliers to ensure that the color, design and price of these products are in line with depth and breadth.

"For example, in Coachella, we have to consider 20 target groups," he explained. "EDM music lovers, traditional fans, and mainstream hip hop kids."

With the concerts and concerts, the surrounding commodities have evolved from "souvenirs" to "

"Declaration", the importance of quality is self-evident, especially Gucci, Balenciaga, Vetements and other luxury brand products are also more and more like the surrounding.

"Compared with what I started six years ago, the market demand is definitely bigger and bigger," Allen said. He bought about 70000 peripheral products for the Coachella music and Arts Festival held in 2018. "People's expectations for the peripheral products are higher and higher."

So this year, Allen's suppliers are no longer those that offer simple white T-shirts, such as Gildan, Bella Canvas, and Hanes.

For example, he bought a number of long sleeves from Everybody.World.

According to his requirements, he made customized tie dye, slippers and hoodies.

Everybody.World is a product line made in Losangeles. It was founded by two American Apparel employees in 2016.

The pricing of these products is higher than that of other Coachella peripherals, but Everybody.World's "spirit of creativity and trial is rare", he said. "So I'm not afraid of higher prices."

Everybody.World, a consumer oriented basic brand, founded in 2016, says most of its wholesale customers and B2B customers also think so.

This category now accounts for nearly 80% of its total sales.

The company's Trash Tee T-shirt made of 100% recycled cotton has been welcomed by Noah street NYC, No Vacancy Inn and other street users.

New York Hamburg chain brand Shake Shack and other concierge service companies are now using Everybody.World products as gifts.

High end hemp products retailer Med Men and standard Hotel group (Standard Hotel) use the brand product as an employee uniform.

Google (Google), Audemars Pigeut greet (Airbnb), Dropbox and other business customers also completed the customized products orders for the internal activities or marketing in Everybody.World (Everybody.World also welcomed their first business customer Audemars Pigeut, specializing in the manufacture of biodegradable notebook computer sets).

In the past year, the company has sold 100 thousand Trash Tee for its wholesale and B2B customers only.

"When we first wrote a business model with a pencil in napkins, we anticipated that electricity providers accounted for 70%, wholesalers accounted for 30%, mainly wholesalers buying our blank T-shirts," co-founder Iris Alonzo said. "But by now, these two businesses have just reversed."

Alonzo and co-founder Carolina Crespo should actually be able to predict that.

"Blank costumes" - or customizable or self - added patterns and printed garments and accessories - has been a stable business since tradition.

There are not many league teams that need to customize T-shirts, but for example, law firms would like to put their fitness bags on the Logo, and large fashion companies are also looking for all white costumes that can be used for painting. They are used for making pattern printing, screen printing T-shirts, or other peripheral products with their own Logo, which can eventually be sold to consumers.

According to the International Association of promotional products (PPAI), in 2017, the United States sold products for publicity and marketing, with sales totaling more than US $23 billion, an increase of over 9% over the same period last year.

Paul Bellantone, President of PPAI, said, "products that aim to promote sales and marketing have a strong tradition in marketing industry, and they are becoming more and more popular in fashion products. This is a" double-sided "market, which can bring economic benefits and growth opportunities to players of different platforms.

The pursuit of the fashion trend of the surrounding commodities began to flourishing, not only extending the area of growth, but also the important changes in the demand for suppliers.

"The biggest change is the Ring Spun T-shirt is becoming more and more popular," said Norman Hullinger, chief executive officer of Alphabroder, a Philadelphia based blue T-shirt distributor. "The basic seamless seamless T-shirt has a tough handle and rough quality."

Hullinger said that this change in demand has also brought benefits to modern Canvas T-shirts, such as Bella Canvas, and Bella Canvas has generated revenues of more than $130 million a year.

This is because brands and companies usually do not mind paying a premium for better products.

In terms of price, the price of Everybody.World Trash Tee T-shirt is US $2.90 (about RMB 18.54 yuan), and the price of the ordinary ring T-shirt is about 1.90 dollars.

But considering the fact that Trash Tee is all produced in the United States and 100% made of waste cotton cloth, this fact is quite attractive for companies wishing to publicize and actively implement corporate social responsibility.

Some companies have found Alonzo and Crespo, hoping to help them recover unsalable stocks instead of shipping to Africa that has become a dumping destination for second-hand clothing such as the United States and other rich countries (for example, in 2014, Burundi, Kenya, Rwanda, South Sultan, Tanzania and Uganda) received $300 million worth of clothing and shoes.

For fashion brands, orchestras and concert organizers, Everybody.World provides exquisite design, and its value is reflected in all aspects of profile, color, fabric and even hand feeling.

At the same time, the attraction of Everybody.World's harvest in wholesale business, Alonzo and Crespo can also carefully consider consumer oriented business, including a permanent basic brand, and a series of surprising and continuous contributors, including supermodel and social activists Adwoa Aboah, chef Angela Dimayuga, and 76 year old spirituality and chess enthusiasts Prakash Gokalchand.

But the rapid rise of Everybody.World does not mean that other brands should immediately enter the field of blank clothing, especially those with very few manufacturing experience.

Historically, there are not many successful examples of companies trying to balance blank clothing and B2C sales.

The designer Rogan Gregory and Scott Mackinlay Hahn founded the organic cotton brand Loomstate in 2004, but what is mainly done now is wholesale.

Dov Charney, the founder of American Apparel brand, is now shifting its focus to the Los Angeles Apparel Company, a new company specializing in wholesale business. The brand American Apparel, which he had previously built, is hard to strike a balance between B2B and its business.

However, it is undeniable that even if there is no fashionable "certification" for the surrounding goods, the blank dress is still quite attractive.

After all, as pointed out by Martin Brochstein, The International Licensing Industry Merchandisers Association industry relations and senior vice president of information, the overall growth of its products for marketing purposes has little to do with it from time to time. For musicians, artists and other performers, whether or not Balenciaga will continue to create brand Logo with Open Cloud group in the future.

These commodities are becoming increasingly important sources of income and may continue to be maintained.