The Real Purpose Of The "Pan Fashion Internet Ecosystem" Is To Raise The Price.

The local high-end women's clothing brand -- the Limited by Share Ltd of the blue posture (hereinafter referred to as "long Zi stock") has become more and more diversified. Recently, the company announced that it would add more than 500 million yuan to its subsidiary.

It is understood that it was originally owned by, and two years ago, he introduced Han Asia Bank and Han Asia financial group, hoping to further explore the Korean fashion industry based on its industrial resources and professional experience in Korea. According to the financial products and services provided by him, he had invested 650 million yuan to raise capital and expand the stock of LAN Zi, and the bank invested 250 million yuan as a new investor. After that, they held 75% and 25% respectively.

The announcement shows that as the original shareholder, the bank will invest 297 million 570 thousand yuan and 149 million 875 thousand yuan separately to increase the capital of the Korean capital, and as a new investor, it will invest 76 million 30 thousand yuan in the investment of Lok yuan and the investment in the city. The total increase will be 523 million 475 thousand yuan.

The shares of the group will therefore be diluted from 75% to 66%, while Hana will still hold 25%, while Lok HSI investment and Qingqing city share 4.5% respectively.

Langer said that since its strategy of building the interconnected ecosystem of the pan fashion industry, it has expanded its business from women's clothing to baby products, medical beauty, cosmetics and so on. Since its establishment, the industry has expanded its business scope around the field of fashion, consumer upgrading and other related industries. Now it has developed from domestic to Hongkong and South Korea, and has achieved good business results.

In order to promote its business development and further enhance its business operation ability, we decided to further increase capital and introduce new investors.

Judging from the data, the shareholders of Le home investment are mainly engaged in investment management consulting, organizing cultural and art exchange activities, hosting exhibitions and technical services development, etc., while the idea of the city is absolutely controlled by Zhengzhou missing Food Co., Ltd.

According to the insiders, based on the main business of women's clothing industry, the stock market of La Cisse shares the three major areas of fashion consumption industry, including beauty, cosmetics and baby, around the "beautiful" economy. It is expected that the industry's high dividend growth will be shared in the future. The target customers of the four big boards of the group are 25-55 year old middle-class women who have the ability to consume. The beautiful fashion consumption can achieve multiple realisation of customer traffic. However, at present, the synergy effect of three boards of beauty, beauty and beauty is obvious.

According to the results of the financial report, in the 2017 year, the company achieved 2 billion 354 million operating income, up 72.10% from the same period last year, and the net profit attributable to shareholders of listed companies was 192 million yuan, an increase of 17.07% over the same period last year.

In the wake of women's clothing business recovery, children's wear and medical beauty business, and New Asia Asia capital management business, the company realized revenue / operating profit / net profit of 23.53/2.24/1.88 billion in 2017, up by 72%/29%/14% compared to the same period last year, and the basic earnings per share were 0.47 yuan.

It is reported that Han Asia management started in June 2017, strategic or financial investment in the quality of the underlying industry in the field of Pan fashion related industries, in order to continuously promote and consolidate the strategy of the "Pan fashion industry interconnected ecosystem", dig deeper into the industrial resources of the fashion consumption industry that has more synergy with the company, realize the contribution income of 144 million yuan in 2017, and make a profit of 75 million 710 thousand yuan.

Sun Yu, an analyst with China Merchants Securities, said that in 2017, the gross profit margin of 2.39pct was increased by the gross margin of women's clothing and the contribution of New Asia Asia management new business. The cost rate was basically flat, but it was affected by the decline in L&P profits, the decrease in government subsidies and the increase in asset impairment. Net profit margin declined by 5.24pct, and net profit growth was not as good as income.

1, the consolidated gross profit margin increased by 2.39pct to 57.35% in 2017.

Among them, women's clothing business gross margin rose 3.05PCT to 60.61%, baby business gross profit margin fell 1.38pct to 46%, medical America gross margin increased 0.37pct to 56.64%, new capital management business contributed 144 million gross profit.

2, although the cost of new business has been increased, the cost increase has been less than the income increase, and the cost rate has decreased slightly. The total cost rate has dropped by 0.22pct to 50.55% during the period. The sales cost rate has dropped by 2.01pct to 32.82%, and the management fee rate has decreased by 0.74pct to 14.56%. The increase in the cost of loans and the issuance of short-term financing bills have resulted in a rise in the financial cost rate from 2.53pct to 3.17%.

In 3 and 2017, the total investment income of the group was 123 million yuan, an increase of 39 million 920 thousand yuan compared with the same period last year.

Among them, the long-term equity investment income calculated by equity method was reduced by 23 million 490 thousand yuan, mainly due to the 51% decrease in L&P contribution profit, while Shannan Chen ding industry contributed 58 million 430 thousand yuan in investment income and became the main source of increase in investment income.

4, in 2017, the value of assets amounted to 67 million 520 thousand yuan, up 80 million 210 thousand yuan compared with the same period last year, due to the provision for depreciation, the provision for bad debts and the Hifashion allowance for star wardrobe.

5, in 2017, government subsidies decreased by 23 million 600 thousand yuan compared with the same period last year.

Sun Yu believes that the pattern of the "Pan fashion Internet ecosystem" has been basically formed. The women's clothing business has been revival by optimizing and adjusting quarterly, inefficient and the loss of stores closed to raise the level of profitability. The three new fields of infant, medical beauty and cosmetics have broad prospects for development, and the synergy between businesses is relatively high.

In the future, the eco strategy will be gradually improved through the continuous promotion of the issuance of corporate bonds and Langer medical care, and the upgrading of the Internet fund between China and Korea.

On the whole, we are leading the industry in multi point layout, and the growth potential in the field is huge and resources are high. At present, various businesses are gradually moving to the right track. We expect that the future layout of the group will continue to increase in the layout of medical beauty, cosmetics and baby plates.

Public information shows that the main business of the company is brand.

Design, production and sales, positioning high-end

。

At present, the company adopts multi brand development strategy, including elegant and mature brand "Langer", "Mozuo", "LIAA", popular little Shu brand "Marie", fashionable personality brand "gagat" and the first luxury brand "FabianaFilippi".

The company's brand is complementary, the channel layout is wide, and the revenue scale is the leading industry.