Ordos Pformation Young Online Small Program Mall

Recently, Erdos new cashmere

Brand "ERDOS" quietly on-line small program mall.

At present, there are men's wear and women's clothing on the shelves in the mall, and a package form is adopted in the store, which supports seven days' no reason to return the goods.

With the development of digitalization, Erdos has embraced the Internet channel to seek new retail innovation to seek more possibilities for development.

Since 2015, Erdos has worked with Tmall to pform the new retail pformation, and achieved remarkable results. In 2016, the flagship store of Tmall reached 1713 yuan per unit price, 1905 yuan in 2017, and electricity supplier sales increased by 47%.

In addition, the cashmere business in Erdos reached 1 billion 79 million yuan in 2017, an increase of 26% compared with 2016.

Ordos uses its Blue Erdos brand to launch a product that is younger, fashionable and cost-effective. It also touches the needs of consumers in Tmall and the artist's joint limited series of products.

Liu Xiuyun, President of Tmall fashion group, has publicly stated: "Tmall helps Erdos understand the user's preferences and needs through big data, so that Erdos can launch marketable products."

According to the data, under the influence of WeChat dividend, the daily activity of small programs has reached 170 million, and the monthly living volume has reached 430 million yuan. The development of small program ecology has been so rapid that it has become a hot new outlet for developers.

Garment enterprises seize this new trend and gradually go to the small program mall, such as LEDIN GIRLS Lok Ting, Metersbonwe, fast fashion brand GAP and so on.

The Ordos online small program mall, expressing a positive layout of the new retail layout, uses o2o's new retail link line to interact online.

Ordos uses small program mall to better expand new customers, understand user behavior, highlight brands, enhance the relationship between consumers and brands, improve customer satisfaction, and meet the different needs of Ordos and enhance brand influence.

It is reported that Erdos Cashmere

The electricity supplier accounts for more than 10% of its revenue. The development space is still very abundant. Last year, tens of millions of investment in Erdos invested in upgrading the information system, opening up all the stocks, providing hardware support for the development of the electricity supplier. It is reported that the new membership system and micro business will be launched this year.

Under the new normal economic situation, Ordos has also launched the policy of brand remolding and strategic pformation, using the Internet platform to layout new retail, and exploring the development path of high-end cashmere brand.

In 2016, Ordos launched the brand building of three brands, Ordos 1980, ERDOS and BLUEERDOS.

To promote the development of quality brand, technology brand, management brand, service brand and cultural brand with craftsmen spirit and innovation force, and constantly strive for the development of international high-end brands.