18 Years Of Hot Film IP To See The First Language Fun Q Meng Man Wei

Though half of the 18 years passed, you must ask which movie is your impressive movie, and you must be sure that Avenger League 3: Infinite War.

Manwei China's box office for 10 years, from the 2008 "Iron Man" 90 million box office to the 2018 Avenger 3 3 2 billion 700 million box office, more than 90 million viewing times.

This is the trajectory of the growth of the movie after the 1990s and the most potential cultural consumption potential of China.

Unlike the United States, which has several decades of manga Memorial Foundation, MCU's 19 movies in China have built a strong fan base step by step, and few fans have seen a dozen or so, but few have seen it.

Even if one really doesn't look at it, it will know the charm of it because of the social media environment.

However, in this huge consumer market, IP products are basically toys.

Stationery products are the main products, but the fashion industry which can best drive consumption habits has little influence.

According to the industry, this situation, not Disney is not willing to promote the spread of IP fashion products, the disease is that the habit of fan consumption is still short of fire.

First of all, due to masculine characters, it is difficult for female consumers to concentrate on beauty, food, etc.

Women's shoes, big head businesses pay, product category is relatively simple, it is more difficult to generate civilian explosions.

Secondly, the image affinity of characters is not as good as that of Disney animation, and the threshold of product image design is relatively high. The output of IP products and the market actually have a certain distance to IP cultural needs.

From this perspective, there is still some time to go from the movie explosion to the original cultural product trend.

Does that mean that there are no outstanding IP products at present?

Otherwise, a domestic women's clothing brand has boldly tried to win the authorization of manwei, which is the original brand of the original electricity supplier.

It is reported that the first language is not the first time to cooperate with Disney IP. In the beginning of 17, it was the first time to cooperate with Disney IP.

18 years based on the neutral, handsome, fresh and distinctive brand design style, the initial language resolutely chooses to win manwei IP authorization.

It became the first Chinese original commercial license for women's clothing authorized by manway.

The design of the first language is fresh, cute, witty, style and personality.

Not only that, but in July this year, Cp and Tmall, the largest chocolate producer in North America, CO operated with Tmall Juhuasuan to jointly launch the joint product of the small apple egg maker.

Using chocolate and clothes to make Q Meng Wei is closer to every fan.

It is believed that this will be a rare attempt by IP and Q.

A very dynamic attempt.

Expect more Chinese brands to have their own creativity and design more fashionable IP hot money for consumers.