2018 Fashion Shenzhen Exhibition New Opportunities For Adults After 18 Years Of Age

This is a changing era.

40 years of reform and opening up, Shenzhen clothing for 20 years, the pace of the times and industry has never stopped, it is changing rapidly formed today.

In crossing and changing, opportunities are also facing challenges.

In eight thousand mile and Yunhe, this year's eighteen "adult ceremony" Shenzhen international clothing brand clothing trade fair has also issued its own strong voice in the pulse of change.

This brand new "adult" immediately brought a pleasant surprise. This will be officially changed from the original "Shenzhen trade fair" to the "fashion Shenzhen Exhibition". This change has undoubtedly become the focus of the exhibition.

Why the renaming and renaming will bring about changes? This is indeed a step in "rename a small step and take a big step in the exhibition".

As Shen Yongfang, President of the Shenzhen garment industry association, said, the eighteen exhibition in eighteen years is synchronized with the garment industry.

2018 fashion Shenzhen exhibition opening ceremony

It's attitude and determination: this new name is not simple.

"What is the name of the exhibition determines what we are going to do."

Shen Yongfang remembers.

The exhibition was originally designated as the "Shenzhen Fashion Festival". It was prepared to take the exhibition as a festival. But after repeated consideration and discussion, it decided to make the exhibition a "Shenzhen clothing and clothing brand fair". It is to provide a platform for the industry, that is, to make the brand bigger and stronger, so that a city can never have a brand or a brand.

There is no doubt that in the past eighteen years, the clothing industry and the clothing industry in Shenzhen shared the same fate and achieved remarkable success.

Why do we rename this exhibition as "fashion Shenzhen Exhibition" this year?

Shen Yongfang explained this: from the name of the trade fair is to provide a trading platform; renamed the fashion Shenzhen exhibition, whether from the content, breadth or depth has a greater extension.

As a fashion leading fashion trend, it has been keenly aware that fashion is undergoing the greatest cross-border integration.

Including the combination of technology, art, culture and other fields.

At the same time, clothing is no longer just a garment. In the combination of fashion and clothing, not only clothing, but also a lot of extended products such as glasses, shoes and hats, jewelry and so on.

From household daily necessities to household products, they can become products in the fashion industry, including tableware and home textiles.

"Fashion is an attitude towards life."

Shen Yongfang said this, also expressed a clear attitude for the renaming of the exhibition.

In fact, in the past two years, Shen Yongfang has been working hard to promote the extension of exhibition.

Over the past few years, the Trade Fair has been carrying out various cross border integration attempts, and has also contributed to the frontier exploration and cutting-edge cognition of Shenzhen in building the concept of "big fashion".

The many professional forums held at the same time in the service fair also handed out all kinds of insights.

"China" held on the first day of the exhibition.

2018 this is the representative of the new retail Summit Forum on technology and technology, and data driven capacity.

China 2018 apparel industry new retail Summit Forum: technology enabling fashion, data-driven capacity

"In the new retail business mode, it may not be necessary to wear clothes on top of the body to achieve the effect of trying and volume customization. It may not be necessary to buy clothes at the store and send them home by APP clothes."

Shen Yongfang, who participated in this forum, also made a lot of gains. It was more exciting to mention big data. "Mastering big data and mastering the data of more people has mastered resources and mastered modern technology."

Many people say that the garment industry is overcapacity. In fact, I want to say NO.

Because actually depends on whether the clothes you are making are needed by the market and are not suitable for the current crowd.

As long as I can use it, I like it, and the consumption power of today's consumers is not limited. "

Failure is the only way to grasp it.

In this regard, Shen Yongfang knows that the clothing industry in Shenzhen is more aware of this.

Become the world's brand city: this ambition has an attitude.

Among the more than 1100 exhibitors in more than 20 countries and regions, there are more than 600 new original designer brands.

"This is why the Shenzhen trade fair renamed the fashion Shenzhen Exhibition - everything is changing."

Turning to this figure, Shen Yongfang sighed: "20 years ago, we organized many export enterprises in Shenzhen, and 20 years later, we let more designers participate in the progress meeting.

In this industry group, if we can train more designers to become designer brands, Shenzhen has tens of thousands of designers now, what will be the situation? Then Shenzhen will become the world's brand city.

From the costumes fair to the rise of designer brands in Shenzhen and the participation of nearly 1000 designers, this is a new round of pformation and upgrading, a new round of innovation vitality.

Shenzhen is ready to use the new business, new economy and supply side strategy to consider the development of the next round of industry.

We must deal with the original change with the modern change, so that we can meet the requirements of the new era.

Standing in Shenzhen and looking at the world: this vision is the future.

Another obvious change in this exhibition is that the industrial clusters with linkage and cooperation are obviously more and more distinctive.

The theme of "fashionable Hebei, creative Hebei, brand Hebei" is the pavilion of fashion Hebei, which is unveiled in hall 3.

Hebei will carry out industrial chain resources docking with Shenzhen and complement each other, helping the pformation and upgrading of the garment industry in Jizhong.

Over 7500 square meters of exhibition area, set up Xiong Anxin District, Qinghe cashmere, Xinji leather, Suning and Daying fur and so on a batch of Hebei characteristic industrial clusters, all-round display the fashionable Hebei's creative design and development advantages.

"Big wave fashion town creative Museum" also combined with the development orientation of the big wave "characteristic fashion town" in Longhua District, with the theme of "art and fashion" as the theme, bringing together many domestic first-line fashion products.

There will be a number of cutting-edge design works released at home and abroad every day, showing the avant-garde image of the big wave fashion town more international, fashionable and more yuan.

China fashion women's clothing manufacturing base Jiangxi Yudu once again launched the theme of "new Long March and new fashion" Yudu fashion Pavilion series activities to expand the influence of "fashion Yudu" at home and abroad, and further create hundreds of billions of textile and garment industrial clusters.

(Aman Chang, Cao Yang)