Cross Border Electricity Providers Are Subverting The Traditional Internet Mode To Drive China'S Manufacturing Industry.
In recent years, the volume of cross-border e-commerce pactions in China has continued to grow rapidly. To some extent, cross-border electricity providers are of great significance for comprehensively opening wider to the outside world, speeding up the pformation of foreign trade growth mode, and promoting the pformation and upgrading of traditional industries.
Recently, China (Hangzhou) cross border e-commerce comprehensive pilot area and the billion State Power Research Institute released the "cross border e-commerce Innovation Research Report".
The potential is huge and the global market is booming.
The report points out that the global B2C market will continue to maintain a growth rate of over 15%.
According to eMarketer's "2017 global e-commerce platform" report, the total retail e-commerce sales in 2017 amounted to US $2 trillion and 290 billion, which is expected to reach US $2 trillion and 774 billion in 2018 and US $4 trillion and 479 billion in 2021, accounting for 16.1% of the total retail sales.
Zheng Min, chairman and CEO of the billion power company and President of the Power Research Institute of the billion state power company, pointed out in the report that first, in 2017, cross border retail sales increased by 80% over the past year through the customs cross-border e-commerce management platform.
Second, online shopping demand is very strong.
Cross border electricity supplier imports still have great potential, category has a great room for improvement.
Third, mainland China's cross-border e-commerce partners cover more than 220 countries and regions. Only a few countries and regions and China do not have cross-border e-commerce trade relations. The top ranking trading partners of cross-border electricity export are China, Hongkong, the United States, Russia, South Korea and the United Kingdom. The top ranked importers are Japan, the United States, South Korea and Australia.
At present, China's traditional brand has become a new normal.
The report pointed out that, on the one hand, the domestic B2C e-commerce market structure has been initially formed, and the online flow cost of brands has increased year by year.
market
General growth is weak, market share is in the bottleneck of growth, and some brand pactions even decline year by year, so we need to find new incremental markets.
On the other hand, compared with the domestic market, cross border electricity providers are facing the global consumer market with wide market space.
With the continuous maturation of e-commerce service systems such as overseas warehousing, logistics, marketing and operation, the pition threshold of traditional brand cross-border e-commerce is gradually decreasing.
Driven by these two factors, the traditional brand has become a new normal and important layout strategy to seize the international market development opportunities.
In addition, we need to point out that the new mode of the rise of the original brand of the electricity supplier fully releases the global creativity and design resources.
Help enterprises immediately reach global consumers.
The report believes that cross-border electricity providers can help create a new image in China's manufacturing.
The development of cross-border electricity providers has provided new energy and new opportunities for the pformation and upgrading made in China.
Through cross-border e-commerce platform, Chinese manufacturing enterprises can directly touch global consumers, collect consumer demand, and guide enterprises to carry out product design and technology optimization and innovation, and constantly enhance brand connotation.
After years of exploration and practice, a number of traditional manufacturing enterprises rely on cross-border electric business to upgrade their brands. At the same time, a large number of Internet brands, which are popular with foreign consumers, have also been born, leading the new stage of quality and quality development in China.
In this round of pformation and upgrading of China's manufacturing industry, industry and trade integration enterprises have greater pformation advantages, which requires enterprises to have the following capabilities: product R & D design capability; multi-channel combined operation capability; supply chain selection capability; product innovation iterative response capability; independent brand incubation capability.
"When we were considering cross-border e-commerce, we did not pay enough attention to the manufacturing industry. We were all concerned about platforms, payments, marketing, services and so on.
China's manufacturing is undergoing profound and gratifying changes along with the development of cross-border e-commerce.
We see sellers preferred to promote, and all kinds of cross-border e-commerce platform sellers pay more and more attention to quality in selected products.
Before China made, the image in Africa was not very good, because in such a circulation condition, good products were often out of order, and good products did not form a positive competition platform. Now, due to cross-border electricity providers, China manufacturing is changing in this area.
Zheng Min said that many manufacturing enterprises and R & D enterprises have obtained real, first-line overseas consumers' feedback to products on the e-business platform, and the speed and cycle of product R & D become faster and faster.
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