Strength Witness 2018 Fashion Shenzhen Exhibition Perfect Ending

On the evening of July 7th, the closing ceremony of the 2018 fashion Shenzhen exhibition was held in Shenzhen on the evening of the Jizhong fashion evening and the award ceremony was held in Shenzhen. The strategic cooperation between Ji Shen and the top ten designer brands of Shenzhen and Shenzhen staged a successful conclusion.

The 3 day 2018 fashion Shenzhen exhibition has reached the highest level regardless of scale or connotation: the total exhibition area is 110 thousand square meters, and there are more than 1100 exhibitors at home and abroad. Among them, there are more than 600 original Chinese designer brands, and the proportion has increased to 80%. Hebei, Fujian, Zhejiang, Jiangxi, Hongkong, Macao and other 14 provinces and cities and Hong Kong, Macao and Taiwan groups have participated in the exhibition. Many brands and designers from more than 20 countries and regions have participated in this event.

According to the statistics of third parties, the number of exhibitors with orders exceeding 3 million yuan is over 400, with more than 200 authoritative and fashion media tracking reports. It has become the focus of attention at home and abroad.

More than 1000 exhibitors harvest far ahead of expectations

The original designer showroom exhibition area, or the butterfly fashion eco Museum and the Italian style commercial group, Rui fashion, Wu Tung Tai, poly road and other designer platforms and exhibition areas are all popular and full of harvest. The fashion buyers have gathered and selected the "big market". The original designer brand of seven different styles of Indus stands has harvested more than one million orders; JUNNE, ALL COMES FROM NOTHING, HUAJIA STUDIO, BOSIE, honey, BCJ, R2, Wang Damo, and the first one, the star designer booth has become the gathering place of the fashion powder. It has won the favor of many fans and a large number of orders from professional buyers, and many exhibitors have expressed the harvest orders which are far beyond the previous years. "Original design and commercial landing" are the highlight of this fashion Shenzhen exhibition.

IAMNOT Maggie, general manager of fashion shoes package, is very satisfied with the results of the exhibition.

She said that compared with other exhibitions, the fashion Shenzhen exhibition integrated the relevant links of the upstream and downstream industrial chains, forming a one-stop industrial chain and large-scale business platform, and at the same time, facing brands, designers, producers and sellers, so that they could find a platform for trade and communication.

Shanghai Saint Saint designer platform is very satisfied with the results of the exhibition.

Zhang Liwei, deputy general manager, said: "the designers of the three world come to the designer's general orders and feedback are very good. We have exhibited many new products, which can meet the requirements of many potential customers. We feel that this year's exhibition is very exciting and effective from the general aspect."

Many foreign designers and brands also praise and feel the vitality of China's booming market. They expressed the fashion Shenzhen exhibition as the most important trade and communication platform for international designers and brands in China. The exhibition has brought a good opportunity for foreign businessmen to contact customers. "We look forward to the next exhibition being larger, wider and more comprehensive, and can lead the industry to better development."

Big crossover to play a new business model

The exhibition attracted nearly 1000 outstanding fashion brands from more than 20 countries and regions.

Many famous brands in China, such as song of songs, grace, MJU:T, lendai, caddy, Hearst, Carvin, Miao, tony&tony's, Jane, Shang, yuan, Shang, see, flowers, lotus, and so on, have spread their brand culture with super cool booth, bringing more internationalized and more fashionable fashion.

Carvin's fashion life hall, with its orange soft tone, integrates oil painting, sofa, craft, sculpture, decoration and other elements to lead a leisurely way of artistic life. MJU:T's "quiet place" expresses the aesthetics of the new metropolis elite by the combination of minimalist concept and low-key black gray combination, combined with the bright and dark art and new installation art. The movie "future" contains the new design force of Tsinghua University Academy of Fine Arts and other colleges and universities to initiate artistic re creation.

In the space of simplicity and freedom, the works show the new generation's imagination of the future fashions.

20 fashion shows, 12 forums, three Fashion Festival Gala, art, design, technology, life, culture and many other elements, with cross-border, sharing and diverse new posture, this fashion Shenzhen exhibition to create a new fashion experience.

The integration and collision between the garment industry and related industries opens up a new pattern of fashion concept, creative development and business mode, and makes a new fashion life for people.

Ji Shen works hand in hand to create win-win industrial chain

Another obvious change in this exhibition is that the industrial clusters with linkage and cooperation are obviously more and more distinctive.

On the 7 "Jizhong fashion night and award presentation party", the Hebei garment industry association signed a strategic cooperation agreement with Shenzhen garment industry association to promote resource docking and complementary advantages in the industry chain of Jixian, and accelerate the pformation of Hebei garment industry from processing and manufacturing to "design, brand and technology".

The fashionable Hebei pavilion with more than 100 enterprises (Hall 3) has become a highlight of this exhibition.

In the fashionable Hebei Pavilion, a number of Hebei characteristic industrial clusters, such as the hot new Xiong new area, Qinghe cashmere, Xinji leather, Suning and Daying fur, have organized the brand enterprises to launch their own attack, which has created the popularity and influence of the regional brand of "fashion Hebei" at home and abroad.

"Big wave fashion town creative Museum" also combined with the development orientation of the big wave "characteristic fashion town" in Longhua District, with the theme of "art and fashion" as the theme, bringing together many domestic first-line fashion products.

In the museum, there are many outdoor and outdoor design works released every day, displaying the avant-garde image of the big wave fashion town more international, fashionable and more yuan.

Chong Fu PI, who is the first group to participate in the exhibition, has also adopted the fashion Shenzhen exhibition's international fashion stage, and issued the new fashion declaration of "Chong Fu fur" specialization, fashion and internationalization.

Through this fashion feast, the vitality of the vigorous pformation of the fur industry from Chong Fu is the vitality that drives Chong Fu fur to a higher quality.

China fashion women's clothing manufacturing base Jiangxi Yudu once again launched the theme of "new Long March and new fashion" Yudu fashion Pavilion series activities to expand the influence of "fashion Yudu" at home and abroad, and further create hundreds of billions of textile and garment industrial clusters.

The future is coming. Fashion Shenzhen will play an international brand.

It is reported that Shenzhen has become an important fashion design, manufacturing and brand base in China. It has more than 2000 fashion companies and nearly 20 thousand designers.

More than 90% of clothing brands are private brands, and a large number of well-known brands have sprung up. They are emerging on the international fashion stage. The more than 1000 women's clothing brands have their own unique fashion interpretation and different consumer groups.

As one of the largest and most influential clothing exhibitions in the Asia Pacific region, this exhibition will be officially changed from the original "Shenzhen trade fair" to the "fashion Shenzhen Exhibition". With the brand oriented, original quality, commercial landing and trend leading, the main idea is to design and create brand culture, and to integrate the "fashion lifestyle" business model innovation, cross border integration of the "big fashion industry chain" coordinated development, and fully display the new trend of international and local fashion.

AndreinaLonghi, President of Italy fashion devil Milan public relations company Attila&CO, first participated in the fashion Shenzhen exhibition this year. In an interview with reporters, she said that fashion Shenzhen exhibition is a mature industry event, and hopes to further deepen cultural exchanges between China and Italy through more interaction, so that the design can collide with new inspiration.

"I am impressed by the fact that Shenzhen fashion shows are very artistic," she said.

"This is a win-win situation. We should open our hearts."

Shen Yongfang, President of Shenzhen garment industry association, said: "to maintain the vision of standing in Shenzhen and looking at the world in Shenzhen, we can continue to promote the development of this industry."

(edited by Aman Chang)