How To Open Up The US Market Under The Sino US Trade Dispute?

Despite the constant trade friction between China and the United States, the China Textile and clothing trade exhibition (New York) and the Texworld USA clothing exhibition (ApparelSourcing USA) and the New York international home textile purchasing Exhibition (HTSE), which will be opened in July 23rd, are in full swing.

According to the organizers, as of now, the overall scale of the exhibition is flat with last year.

The backbone export enterprises and professional foreign trade groups of foreign trade provinces have made New York exhibition the most important market platform for opening up the US market.

From the perspective of corporate registration, China's textile and apparel industry still has high hopes for the US market.

Adjust the structure to the middle and high end

"The United States is still our main force.

We will try our best to keep it. "

Asked about the impact of Sino US trade friction on the company's export business, Ma Jiaqiang, assistant general manager of Jihua 3542 Textile Co., Ltd. categorically replied.

"The annual production capacity of the company's home textile products is about 150 million units, and last year the total export volume was US $25 million, of which US exports amounted to US $19 million."

According to Ma Jiaqiang, Jihua 3542 Textile Co., Ltd. began exporting bedding products since 2008 years ago. The most profound feeling of export trade over the past ten years is that profits are getting thinner and thinner.

Coincidentally, it is also the main home textile product. Since the 2008 year of the year, Qian Qian, the manager of Changzhou's walry home textile trade department, formally launched the US foreign trade, said that although the company's business has not been affected too much at this stage, the profit space has been compressed to some extent.

In such a difficult situation, how can enterprises seek opportunities in the face of Sino US trade friction?

"Industrial upgrading is particularly important."

This is the way Ma Jiaqiang emphasized again and again.

"At present, the company mainly adjusts the product structure. Now, all the products, non cotton fiber products have accounted for about 60%.

As far as policy is concerned, the impact of cotton products is even greater, so reducing cotton products can not make much difference in the cost of raw materials.

In addition, we have our own original research and development advantages. The company develops dozens of new products every year to promote it to customers.

In this regard, Wuxi Yu Mei Trading Co., Ltd. business manager Qian Li Xia feels the same body, the company mainly exports children's clothing, under the comparative advantage of India and Pakistan cotton products, the company has basically abandoned the adult cotton T-shirt and other clothing production, and specializing in children's clothing.

"After so many years of development, printing and embroidery factories, accessories factory and other industrial supporting resources become our competitive edge.

The baby's velvet fabric is also a strong point in Wuxi. Southeast Asian enterprises have to import fabrics from us, plus pportation costs, and so on. They will compete with us. "

According to the organizers, the functional fabric enterprises that participated in the New York exhibition increased significantly over the same period, and the production of high-end clothing enterprises increased over last year, showing that the technology content of China's manufacturing increased significantly.

"To New York exhibition, there are few cotton products, and we mainly push forward the development of 30 new kinds of new fiber fabric products, such as bamboo carbon fiber, coffee carbon fiber, silver ion fiber, seaweed fiber, regenerated polyester fiber, regenerated Tencel fiber and so on.

Before sending samples to American customers, they were very interested, so we went to the exhibition this time to visit old customers to see if these products have increased the possibility of subsequent orders.

Ma Jia Qiang told reporters with anticipation, "our newly developed products belong to high-end products, and the price is higher than that of similar cotton products."

Products are mainly for high-end customers, mainly partial functional products, such as antibacterial, hygroscopic, breathable and deodorant.

New York Hengxiang garment factory, which is the first time to take part in the exhibition in Fenghua this year, is a purely export oriented enterprise, which is mainly a man's wear. According to Zhuang Fangfang, sales manager, "this exhibition will develop some medium and high-end customers. The products will be mainly Menswear, casual men's wear and some women's clothing, mainly cotton, linen and some functional fabrics, such as moisture absorption, perspiration and iron free.

At present, the market share of the company in the United States is not large, mainly through intermediaries to do some American orders, and the customer level is uneven.

Through middleman's communication with guests, information asymmetry often occurs.

So this time we want to face to face with our guests through the New York exhibition platform to better understand the guests' demands and communicate effectively.

Product upgrading wins market

In the context of China's gradual loss of cost dividends, for textile and garment enterprises exporting to the US market, upgrading products to high-end customers is undoubtedly a powerful starting point.

It has become the consensus of enterprises to take differentiated roads and make niche products win the market.

According to the organizers, from the current situation of the exhibitors, the number of small orders is increasing.

According to Qian Lixia, Wuxi's orders in the US market are relatively random, and the quantity is not regular. Basically, they are orders of small quantities and varieties, and the profits will be relatively high if they cooperate well.

"Such customers are more suitable for our trading companies.

Customers from the United States and Canada will come to China to look for fabric suppliers and ask for samples. When they are selected, let us purchase them, so that we can do lots of orders for small quantities and varieties.

Such orders, we operate more and more mature, more efficient.

"At present, the company will give up some of the small profit orders, and at the same time, it will make a series of improvements to the factory, such as training workers, updating equipment regularly, with a view to improving all aspects of production capacity and so on."

According to Zhuang Fangfang, the feedback from the company's customers is that for those high-end customers whose orders are not very large, many fabrics need to be purchased from China. After all, China's fabric production equipment is more advanced and experienced.

On the official website of the NCTO, a director of a special yarn spinning plant reminded the American textile and garment industry: "we need to innovate and have no choice if we want to survive."

The development of the textile industry in the United States is so. In the current complex situation, China's textile industry needs more enterprises to face market demand and innovate continuously.

In recent years, China has made great progress in product quality, production efficiency, equipment technology, process flow and logistics, relying on the strong advantages of the textile and garment industry chain. It has also been developing towards high-end development in terms of brand building, product services, product design, research and development.

In addition, the new orientation of "technology, fashion and green" is to highlight the advantages of China's textile and garment industry again.

As Zhuang Fangfang mentioned earlier, in order to increase production capacity, the company will carry out technical training for workers, and will also update equipment on a regular basis.

In addition to the upgrading of product structure mainly from cotton to medium and high end functional non cotton fibers, Jihua 3542 is preparing new factories, eliminating backward production facilities and replacing new equipment to better cope with competition pressure.

Talking about how to continue to maintain the advantages of China's textile and garment industry, Shanghai CEO Trading Co., Ltd. said that with the rapid development of China's textile and garment industry, the industrial structure is becoming more mature. In the industry from labor-intensive pformation to brand and design as the critical stage of competition, textile and garment enterprises should change their traditional production and management concepts, and improve their product quality, design and research, production efficiency, compression production costs, personnel training, brand strategy, marketing promotion and product services, so as to enhance the comprehensive competitiveness of enterprises, not only to be an exporter, but also an export power.

Actively cooperate for win-win situation

According to the US Department of Commerce's International Trade Commission's textile and clothing office (OTEXA), as of April 2018, China's exports of textiles and clothing to the United States amounted to about 109.27 US $100 billion, while China's imports of textiles and clothing from the United States amounted to about 3 billion US dollars.

Even though the trade situation between China and the United States is uncertain, the above figures seem to show that the enthusiasm of Chinese textile and clothing exports to the United States does not diminished.

China and the United States are each other's largest trading partners, and maintaining normal international trade relations is a win-win situation for both sides, which is in line with the common interests of the two peoples.

The AAFA, the North American uniformed manufacturers and Distributors Association (NAUMD), the National Retail Federation (NRF), and the retail Leaders Association (RILA) and other 17 business associations jointly sent a letter to Robert Robert (Robert Lighthizer) of the office of the United States Trade Representative (USTR) on 5 / 11. They strongly oppose any tariff increase imposed by the United States on consumer goods such as clothing, shoes and household goods imported from China.

They believe that the increase in such tariffs will harm the interests of American consumers, American workers and American companies.

In May 16th, Julia K. Hughes, chairman of the USFIA, testified at the US trade representative's office on the hearing of the 301 investigation.

USFIA urged the Trump administration to remove clothing and other fashion products from the list of tariffs added products under Clause 301.

Because tariffs on imports of these fashionable products are not conducive to solving the concerns of China's intellectual property policies and practices in the USTR 301 clause report.

He believes that what the United States needs now is multilateral action, not tariff.

It is gratifying to note that in the interviews with exhibitors, most enterprises can see the current trade friction with a positive attitude, and hope to do everything possible to maintain their old customers and develop new customers.

In the face of Sino US trade friction, Qian Li Xia hopes that the company can exhibit itself in New York to show itself well, "feeling that it has not had any effect at the moment, and it should not be very influential afterwards. The company's products always win by product quality, service and delivery time, rather than relying on large quantities and low price competition.

We must have our value and customers will choose us; at the same price, we have to be more competitive in terms of service, quality and delivery time.

Wang Meng, manager of the Trade Department of Qingdao Chen Yu Home Textiles Co., Ltd., said that although Sino US trade relations had fluctuated this year, so far, the domestic textile industry has not yet been involved. Business managers are also at peace with danger, paying close attention to the latest policies of the two countries. Besides, the company is also carrying out a new adjustment of the market layout -- expanding the new market.

We have just started this year. Shanghai Trading Co., Ltd. is mainly engaged in import and export business of textiles, needles and cotton fabrics and accessories, clothing, shoes and hats.

Yel said: "although the initial stage coincides with the tension between China and the United States, we will respond with a common mind."

According to the market information, we have prepared suitable products to New York exhibition. We believe that the company can get a good start with the platform of New York exhibition.

According to introduction, three professional exhibitions (Chinese textiles)

The Trade Exhibition (New York) and the American Texworld clothing fabrics exhibition, New York Sourcing USA (Apparel Sourcing USA) and New York international home textile purchasing Exhibition (HTSE) were held in conjunction with the same hall. The linkage between the two industries opened up the industrial chain system resources of the fabric - ready to wear home textile industry, and promoted the linkage between the upstream and downstream industries.

The New York exhibition is a platform for integrating upstream and downstream resources of the supply chain, as well as a platform for the release and promotion of new products and technologies.

With the effect of the three exhibition gathering, the huge audience resources are also one of the unparalleled advantages of the three exhibition linkage, and the huge audience resources on the upper and lower reaches are shared.

The three exhibition linkage is realized.

The joint operation of the upstream and downstream industries of home textiles and clothing has formed an irreplaceable trend of industrial centripetal force and linkage.

At that time, buyers and spectators from various fields will swarm to unlimited resources for sharing.

Sino US trade friction is constantly increasing, and the uncertain factors of enterprise development are strengthened.

Against this background, the cooperation between upstream and downstream industries is becoming more urgent and important.

Obviously, the New York exhibition will not only provide a display space for exhibitors at home and abroad, exchange and cooperation, expand the industry, but also bring more business opportunities and opportunities for enterprises.

The upstream and downstream enterprises jointly explore the symbiotic channels of cooperation, and promote the healthy development of the industrial chain with the strength of industrial combination.

Only if the upstream and downstream industry chain goes hand in hand, can we better promote product iteration, meet consumer demand, and lead the development of the textile industry in an all-round way.