Three Major Trends Of The Apparel Industry In The Next Three Years

In recent years, the development of the garment industry is breathtaking. Under the circumstance of depressed environment, many famous clothing brands have to pform and upgrade to cater for the needs of consumers.

As a garment practitioner, in addition to facing the clothing business year after year, more is a correct understanding of the clothing industry, behind the current big iteration must be business opportunities, so still need to see with positive progress.

The development prospect is just to understand how to act and how to innovate. Today we will talk about the development trend of the clothing industry.

The scope of the clothing industry is very wide. It includes both the upstream textile industry and the downstream retail stores. Therefore, the development trend of the clothing industry is a big proposition. Today we only talk about the three trends that affect the individual clothing stores in the next three years.

The first trend: customers will become the main consumers of online shopping.

While the pressure of physical retailers is huge, online retailing is also facing the decline of electricity supplier traffic dividends and bottlenecks in development.

Publicly available data show that online retail sales will fall to 13.8% in the next five years.

Online retail enterprises are gradually trying to move towards the bottom line, from confrontation, confrontation to integration, in order to seek breakthroughs.

To realize the advantages of offline entities, the retail terminal operators must change their fate and take the initiative in their own hands. They must explore their core values and pform them into "online and offline synchronous operation".

In the next three years, the clothing terminal retail entity store has a high degree of loyalty to the store guests, low cost and high rate of repeat purchase. If those people first stream online, they can relatively easily realize the upgrading of the entity retailer and the layout of the mobile shopping.

Second trend: the trend of personalized consumption is more and more obvious.

Whether you admit it or not, today's clothing business, as long as it attracts young people's attention, is half the battle.

After 90, young people have gradually become the main force of the society, and have become the main force of clothing consumption, and nowadays young people are willing to spend money, so they spend a lot of money on clothing every year.

However, to attract young people to your clothing store consumption, traditional clothing stores can not be done.

Young people pursue personalized consumption, whether in the process of consumption or the result, individualization always brings young consumers a better experience.

Therefore, in order to cater for the personalized needs of young consumers, clothing stores can work hard from shop decoration, clothing styles and marketing.

A refreshing clothing store, the business will never be bad.

The third trend: segmenting the market brings new business opportunities.

In recent years, despite the overall downturn in the clothing market, the market for children's wear is extremely hot. Many traditional clothing enterprises have opened up children's clothing business in order to promote the growth of children's performance through children's clothing business.

Children's clothing as clothing

It is not surprising that the market segments can usher in explosive development. Similarly, women's underwear.

It is also a worthy market segment. The single product market is worth paying close attention to.