Eral Holds Hello Kitty To Hold The "Velvet Party".

Over the past few years, Eral and Bobbi, Xiao Ma Baoli, Xiao Huang people have been combined with IP images of young women, which have added personality and fashion elements to the heavy feather down products.

Today, Eral announces the holding of another internationally renowned IP image "Hello Kitty".

"To integrate the IP with a young girl's feelings into Eral's 2018 autumn and winter products, and display Eral's personality, fashion and young brand image.

(Hello Eral.

"HELLO ERAL cashmere party" shows that the 2018 autumn and winter commodity research and development perfect ending.

Eral will become a new benchmark for the industry in 2018.

In addition, the new store launched a new image, there are nearly 1000 stores to complete specialized or planned counters, in 2018, Eral brand achieved a big upgrade of brand image.

Hello Kitty "Metamorphosis" Hello Eral, "velvet party" exudes vitality.

If we say that in May 5th, the 2018 autumn and Winter Conference of "pilotage China cashmere" held in Lu'an, "the down town", it interpreted and embodied the status of Eral as the brand of China's fashion feather garment weathervane. After two months, Eral held the Hello 2018 Kitty 2018 HELLO two autumn and Winter Conference as the theme. It showed consumers, dealers and the industry brand personalization, fashion and youthful brand image, showing the pride and glory of Eral brand.

In 1997, Eral entered the domestic market and raised the trend of down fashions. After several years of vigorous development, it gradually stabilized its position as the leader of fashion down jacket.

Being younger is one of the ways that Eral maintains its brand vitality. Apart from focusing on the personalized needs of young users, Eral has also been exploring the trend of fashion products. Eral has also been exploring the joint venture with the international IP, bringing together the unique products of Eral brand and international IP.

The Eral and Hello Kitty hand in hand cooperation, the famous international IP display of the girl, enthusiasm, adventure image, and Eral consumer group dare to rush, energetic young image perfect integration, once again stressed Eral's continuous pursuit of personalized, light of the essential requirements of the year.

In the sequence of the Hello Energy vitality series, the Hello Elegancy elegant series and the ERAL X HELLO KITTY, the dancers and models lead the audience into the young, energetic, and joyful party atmosphere under the light and music rendering.

(the three series are presented in succession, the scene is hot).

Brand new cross-border joint name, to touch the softest heart of young people

Working with Hello Kitty is not the first time Eral has co worked with well-known IP.

Since 2014, Eral has launched a series of Zhang Hun embarrassing Heroes series, Zhang Shuai's time series, Bobbi series, Xiao Huang series, love pet big secret series, Qingyun Zhi series, SWAROVSKI series, Transformers series, little horse Bao Li series and so on.

Eral, through cooperation with young people interested in IP, with these super IP attributes as the application elements of product design, extends the brand value and connotation in cross-border cooperation, making its products stand out among young people, forming a topic, thereby promoting the development of brand light industry.

Meanwhile,

On the basis of "positioning 18-38 year old independent women with a taste, focusing on the integration of women's external image and internal emotions, and constantly excavating the desire of women's hearts", on the one hand, through innovation and technology, we can add functional and technological sense to the products and meet the new needs of users. On the other hand, we actively interact with the user groups in the most fashionable way of social interaction, and excavate their aesthetic vitality of being dynamic, optimistic, positive and independent, showing their dynamic and progressive pursuit of fashion.

At the same time, from Oscar, Marion Claudia to star Liyan Tong, and so on, from fashion.

To the Internet red man, Eral has conveys the fashionable and individualistic fashion concept to the young group through different occasions and in different ways, as well as the fashionable attitude of elegance and elegance and enjoying life.

(Eral * Hello Kitty series release)