Semir Spanformation And Upgrading Into The Women'S Bag Market, In-Depth Cooperation With Vip.Com
On August 2nd, the vice president of China Apparel Association and Semir group announced their march. Female bag Category, and start the new category in vip.com.
In addition to the Semir case, Semir has developed four other new categories, including Semir. shoes Semir Underwear , Semir home textiles 。
According to the person in charge of the Semir package project, Semir bag and suitcase project has been developing as early as 2016, but at the beginning of the project, bags and suitcases have been sold online for shoulder bags and trunk boxes. The vip.com will be targeted at vip.com APP home display, KA brand support resources and CRM precise crowd matching.
According to the introduction, in addition to Semir Besides bags, Semir has developed four other new products, including Semir shoes and Semir. Underwear Semir home textiles. According to Semir's prediction, the future marketing mode will become more and more adaptable to the trend of Internet + development. Brand upgrading is gradually being realized, and the premium will also increase significantly.
Semir achieved 2 billion 512 million yuan in revenue in the first quarter, an increase of 21.57% over the same period last year. Net profit attributable to shareholders of listed companies was 312 million yuan, an increase of 23.88% over the same period last year.
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