"Red Bean" Is Leading The New Trend Of Children's Wear.

　　 Red bean The group is one of the 120 deepening reform pilot enterprises of the State Council, and the trademark and strategy implementation demonstration enterprise identified by SAIC. The Party committee of the red bean group is an advanced grass-roots party organization in the whole country. It is also a party organization of the private enterprise, which is issued by the central organization department and called for nationwide study. In June 2017, the world brand laboratory released the list of China's 500 most valuable brands, and the red bean brand ranked 84.

Ormosia is a mission to create a national brand and take "industry to serve the country and common prosperity". From the 1957 of the enterprise to the 1983 of the difficult situation and the diversification of the industry at present, the group has vigorously promoted the brand building and carried out transformation and upgrading. The product of the enterprise has developed from the original knitted underwear to four major fields, namely, textile and clothing, rubber tires, and yew, which are healthy and commercial. The top 500 private enterprises in Central China are sixty-fourth. In January 2001, "red beans" traded on the Shanghai Stock Exchange, and enterprises began to enter capital management. The group has more than 10 subsidiaries, including two main board listed companies and a new three board listed innovative enterprise. In Kingdom of Cambodia, we have established 11.13 square kilometers of Sihanouk Special Economic Zone, which has offices in New York, Singapore and Spain. The trademark "red bean", "thousand li horse" and "HOdo" have been identified by the State Administration for Industry and commerce as well-known trademarks in China. The red bean brand has a series of chain brands such as "red bean men's clothing", "red bean home", "red bean home textile", "small red bean children's clothing", "red bean Wan Hua City" and so on.

In recent years, the scale of children's wear in China has been expanding and maintaining a relatively high growth rate. According to relevant research data, with the opening of the "comprehensive two child" policy and the upgrading of consumption structure, the children's clothing market in China will usher in the first year of the outbreak in 2018, and the market size is expected to break from the sales volume of 145 billion yuan in 2016 to 170 billion yuan. Small red bean children's clothing, a new brand born in the children's clothing industry, takes offline shop experience as a development strategy, focusing on the economically developed areas of the Yangtze River Delta, and radiating the whole nation's large and medium-sized cities. With the core of high quality and cost-effective, small red bean children's clothing will build a national children's clothing brand with good public praise. The growing demand for children's clothing market has brought huge development space to the small red bean children's wear brand, and has brought more entrepreneurial opportunities for investors.

XHD is a new brand of children's wear chain launched by the red bean group in 2016. It has an independent R & D center and a mature design team. It is designed for 4-12 year old boys and girls to create "comfortable, safe, childlike, time and quality" wear experience with high quality and high cost performance as the core. In the use and selection of fabrics, styles and colors, the small red bean children's clothing emphasizes the comfort and practicality; the construction of "product acceptance criteria" and "quality assurance system", so that each piece of clothing is strictly examined, tested and monitored to ensure the safety and high standard of product quality. There are countless brands of children's clothing in China's market, but like "little red bean" children's clothing, there are not many famous brands that are widely praised by franchisees and consumers.

The small red bean children's clothing relies on the experience of the red bean group's deep tillage dress industry for decades, and complies with the market demand of consumers for the brand and quality of children's clothing, and has inherited the brand gene of "common people, parity, honesty, and peace" in the red bean group. Adhering to the user centered concept, Xiao Hong Tong children's wear is trying to create a good quality children's clothing for the urban middle class 80 and 90s generation parents.