Busen Further Strengthens New Retail To Create "Future Stores"

Since June 15th,

The company has been suspended for major asset reorganization.

On the evening of August 5th, the company announced that it decided to resume trading from 6 and continue to promote restructuring.

The announcement indicates that the company intends to issue shares and / or pay cash to acquire all or part of the shareholding of Xu Weidong Beijing and Mccauley Technology Co., Ltd. (hereinafter referred to as "Mccauley").

For the acquisition, Busen Group Chairman and Busen general manager Chen Jianfei told reporters: "the company's current restructuring efforts are all around"

The core of new retail + new chain has been developing smoothly.

Intends to buy Mccauley

It is reported that Mccauley is an apple brand agent and communication operator service agent company. Since 2017, Jingdong has jointly built the "Jingdong home" to create a new online store under the online and offline integrated operation: third living space, is the traditional chain business format to the "Internet +" new retail pformation of the leader.

Chen Jianfei told reporters: "if the reorganization is completed, the company will further strengthen its capability in the new retail and new chain integration fields, and push the company to accelerate the pace of reform and achieve the set goals in the future."

According to the reporter, in recent years, affected by the downward pressure of the economy, large textile and garment enterprises are facing severe challenges. Under this background, Busen shares can only choose continuous reform, and the acquisition of Mccauley is a step in the company's reform.

"

Industry is a typical rigid demand, clothing, food and housing is ranked first. There is no possibility of disappearance in the garment industry, but the garment industry will, therefore, it is necessary to keep pace with the pace of the times to make adjustments and improvements.

Chen Jianfei said.

In order to adapt to the changes of the times, Busen shares said that in the future, it will strive to become a world-class brand of Pan life service, including Busen men's clothing with advantages, and it will extend to other needs of men, such as jewelry, nursing products, footwear and so on.

"Men not only exist as individuals, they are not only responsible for making money to support their families, but are now more involved in family life. This extends to women, babies and household products, which are the direction of our future efforts."

Chen Jianfei told reporters that the company's goal is to become the first class in China.

Consumer goods manufacturers.

"Men used less, they are the least frequent consumers in the family, and they should be well used. Moreover, Busen's data show that over 48% of men's clothing is purchased by women on the spot.

Therefore, women who serve good men are also the direction of product pformation.

Zhao Chunxia, chairman of Busen shares, said that the company is tailor making suitable living things for these women customers.

It is learnt that in order to keep pace with the times and improve the performance, Busen shares, on the one hand, rebuilds technology and technology, and further increases investment in manufacturing capacity. On the other hand, it will maintain the tradition of localizing employment in manufacturing and employment, so as to ensure the stability of the process; adopt the strategy of globalization in the introduction of management and design talents, and use a good incentive mechanism to attract the leading designers in the world.

Chen Jianfei said: "in the future, Busen will set up a designer office in New York, Paris, Milan, Tokyo and Seoul, and turn the trend design of Fresh into Busen products for the first time."

Building "future stores"

It is understood that

Put forward the strategic plan of "fashion industry new retail", at the same time, the company began to prepare to get through online and offline.

"At present, online marketing channels and offline stores are being pformed.

At the same time, the company has been actively seeking in-depth cooperation with the mainstream online and offline channels and information technology companies, and has made great progress now, and will soon make a joint appearance with partners.

Chen Jianfei said.

At present, Ali has "intelligent stores", Jingdong has "smart stores", and Busen shares put forward to create "future stores".

"The future store" is the embodiment of the company's pace in keeping pace with the times. Whether it's the traditional offline store mode or the simple network sales mode, it is hard to meet the needs of consumers now.

Chen Jianfei told reporters that the company's goal of creating "future stores" is to get through the barriers under the online and offline businesses, and to create the best experience with the core of consumer experience.

Chen Jianfei thinks, "future store" is the form that the company shows on the market, it is the connection point between company and consumer.

"We hope to show a new, scientific and humane life consumption service mode through the 'future store', and win the identity of the value consumers by the scene of life style, and enhance the flow and pformation of the store by the application of science and technology."

Apart from "

Besides the strategic planning of new industrial retail, upgrading and upgrading the industry through supply chain financial services is another important development strategy of Busen shares.

In December 1, 2017, Busen announced that the company invested 100 million yuan in capital to set up a supply chain management company, namely, supply chain management (Zhuji) Limited.

According to the company insiders, supply chain financial services are integrated upstream and downstream of the supply chain, providing financial services for upstream raw material supply enterprises and downstream sales channels.

Chen Jianfei told reporters that the value of the new chain is to integrate the resources of the industry, not only to bring a separate performance contribution to the company, but also to create a good industrial environment for Busen to pform into a consumer goods manufacturer through the integration of new resources.