Semir First Half Data Analysis, The Top 10 Stores Revealed Sales

Semir apparel (002563.SZ) released its semi annual performance report for 2018.

Data show that in the first half of this year, Semir realized operating income of 5 billion 532 million yuan, an increase of 24.8% over the same period last year, and achieved a net profit of 667 million yuan for shareholders belonging to listed companies, an increase of 25% over the same period last year, achieving double-digit growth in revenue and profits.

As of June 30th this year, the total assets of the company amounted to 13 billion 213 million yuan, and the net assets attributable to the parent company owners were 10 billion 102 million yuan.

Barbara accounted for 52%, and online accounted for 30%.

Among them, leisure apparel business income of about 2 billion 600 million, accounting for 47.44% of total revenue, children's clothing business revenue nearly 2 billion 900 million, accounting for 51.86% of total revenue, children's clothing is still the main contributor to Semir group performance, and Barbara is ranked first in the domestic children's wear market.

In the first half of this year, Semir was at leisure.

And children's clothing business has increased R & D investment, promote channel upgrading, improve supply chain efficiency and many other initiatives.

At the same time, Semir still maintained a high speed development in the electricity business, and the main revenue increased by 32% over the same period.

In 2018 1-6, the company's e-commerce business continued to maintain rapid development trend.

In 2018 1-6, the main business revenue of the electricity supplier was 1 billion 600 million, the growth rate was 32%, and the total revenue accounted for about 30%.

Restore growth under the line, reasonable control of goods.

In 2018 1-6, the company's offline sales revenue was 3 billion 889 million yuan, an increase of 22.14% over the same period last year.

During the reporting period, the company strengthened its channel adjustment, closed down uneconomical shops, and focused on expanding new shopping centers such as shopping centers to achieve sales growth.

Before making the order, the Semir commodity operation Department will, according to the market development plan developed by the Ministry of market after careful investigation and study, the sales growth target formulated by the sales department after communicating with the agents, formulate the annual sales target, decompose it to the quarterly sales target proportion, and estimate the Quarterly target rate, gross profit margin and discount range, and finally arrive at the quarterly order plan.

In the process of selling goods, the commodity operation Department will organize senior salesmen and senior sales staff to make product reviews and pick out popular and precipitating funds, and confirm that some of the styles will be placed in new stores and old stores to replenish the goods. According to the market sales situation, it will be followed up in the later stage. At the same time, the time of production can be arranged well with the production department. If sales are good, the order will be placed. If sales are not satisfactory, stop the order.

In the sales process, we will analyze the commodities according to the daily reports. If there is any deviation in the process, we will display sales promotions or discount promotions for some customers or system customers according to the difference rate until the deviation is close to the inventory budget target.

After that, Semir will reclassify its products according to its style and category. According to the regional market feedback from various sales areas, it will need to ask for information and reclassify the products before the corresponding season of second years, and make a reasonable discount for each franchisee to buyout and clear up the products.

Semir single store sales TOP10 announced

Guangzhou Beijing Road flagship store has an area of 4180 square meters.

1-6 month sales 29 million 490 thousand;

The Wenzhou - five horse flagship store has an area of 2080 square meters.

1-6 month sales 13 million 230 thousand;

Bala Bara Beijing Haidian Jin Yuan Yansha MALL area 446 square,

1-6 month sales 11 million 630 thousand;

Xi'an East Street flagship store 3166 square.

1-6 month sales 1124;

Balbara Guangzhou Yuexiu Beijing Road shop 366 square meters,

1-6 month sales 9 million 30 thousand;

Xi'an - Beilin District Dahua shop 1528 square,

1-6 month sales 8 million 840 thousand;

Shanghai - old school street shop 660 square.

1-6 month sales 8 million 800 thousand;

Barbara Shenzhen Longgang Vanke store 305 square,

1-6 month sales 8 million 10 thousand;

Balbara Wenzhou the Mixc store 332 square.

1-6 month sales 7 million 280 thousand;

Balbara Wuhan Hankou Plaza MALL285 square,

1-6 month sales 7 million 140 thousand;

The total sales area of the top ten stores is 13 thousand and 300 square meters, the sales amount is 114 million 733 thousand and 600 yuan during the reporting period, the average sales volume of the single store is 11 million 473 thousand and 400 yuan, and the average annual average effect is 8 thousand and 600 yuan.

The main store has made great contributions, but the overall sales of the single store needs to be improved by 438 thousand.

In 2018 1-6, the company's offline sales revenue was 3 billion 889 million yuan, an increase of 22.14% over the same period last year.

By the end of June 30, 2018, Semir's clothing stores had reached 8864 stores nationwide, with an average sales of 438 thousand in 1-6 months.

In the first half of this year, Semir also gained a lot in its foreign investment cooperation.

Signed an agreement with The Children's Place International and LLC to win children's wear in North America.

The Children 'Place development agent management rights; acquisition of SofizaSAS100% equity and debt, and then buy the European high-end children's wear brand Kidiliz; expand the juvenile clothing market, the brand COCOTREE... Many takeover actions accelerated Semir's occupation of children's clothing and its market segments.

With the Semir brand as the representative, the adult casual wear brand cluster has formed a good momentum of rapid recovery growth. The children's clothing brand cluster represented by the Barbara brand continues to maintain stable and healthy development, and the company's e-commerce business continues to maintain a relatively high growth rate.