Old Chinese Goods Turn To Tide Brands, Seek Development, Conquer Young Consumers, Rely On Design

The rise of the electricity supplier, the influx of new brands, the change of consumer aesthetics, the traditional brand, the style of shoes, how many pairs of shoes do you have?

9 days, two days.

Wholesale city 2018 autumn order meeting opens.

More than 2000 merchants have gathered from all over the country, and more than 200 brands have been exhibiting with more than 10000 yuan in the autumn and winter. As of 5 p.m., more than ten businessmen have reached more than 3 million yuan.

Hu Qunying said: Nowadays, the emergence of a new generation of consumers has made dramatic changes in the shoe situation in China, especially the rise of the "new retail" trend.

Enterprises have to pform.

But national tide

Casual shoes, however, are popular because they are keen to capture the market changes.

She introduced that in May, Huili released the new shoe style "back to the sky", the price of each pair is as high as 999 yuan, known as "the most expensive rebound shoes in history", the high price of nearly 1000 yuan has refreshed the public's recognition of the old brand of domestic products.

Last year, after setting up the fashion of the shoe Star Street, the classic F hook red shoes were instantly burst into the network, and the sales volume of Tmall official flagship store reached 64 thousand pairs.

Unlike online, we need to sell all kinds of exploding items.

The complementarity of the two can facilitate the promotion.

Unlike the fast acting national tide shoes, BELLE, once known as the "one generation shoe king", once occupied most of the domestic footwear industry and suffered heavy losses because of its failure to adapt to the market changes, and then delisted from the HKEx in 2017.

A few days ago, Daphne, the "shoe king", issued a profit warning in the first half of 2018. The loss will further intensify, and the closure of the store will continue.

Jin Yuyan, executive vice president of Hankou North footwear industry association, believes that design is a step that can not be circumvented by the pformation of old Chinese goods. Fashion design is the only way to conquer young consumers.

However, following the international trend, old brands of domestic products often lag behind people because of insufficient investment and untimely response.

Nowadays, many domestic brands, including Huili and Lining, are investing more in design and improving their products through cooperation with the external design team.

On the same day, Hankou North shoe industry was established in North Hankou.

The price management committee aims to maintain healthy and orderly development of the market so as to provide goods with both quality and price advantages for downstream customers.