Anta Released The Asian Games Award Dress, Chinese Sports Delegation Partner Debut

The eighteenth Asian Games will be held in Jakarta, Indonesia, in August 18th.

With the recent Chinese sports delegation's athletes going on duty,

The award dress for athletes of China has also been unveiled in advance, with unique color matching and design. The new posture has become the current event.

A beautiful scenery in the middle.

As a partner of the Chinese sports delegation of the Asian Games, Anta has joined hands with the Chinese sports delegation for more than 30 international competitions since 2009. The podium has been used as a stage to show the elegant demeanor of Chinese athletes.

From the Vancouver Olympic Winter Games "China knot" to the London Olympic "calligraphy dragon" inspired by the Thames River, from the "big beauty China" of the Sochi Winter Olympic Games to the Rio Olympic "dragon and shadow dragon", from the "winter snow" of the Pingchang Winter Olympic Games to the "Asian Games" of "unity of strength", Anta's "champion dragon clothing" has been built with the Chinese athletes on the podium, and has witnessed the glorious moment of Chinese sports again and again.

The Great Wall interpretation, fashion design in science and technology

Over the years, Anta's "champion dragon suit" for the Chinese sports delegation has attracted much attention and praise from the outside world.

It has not only become a symbol of Anta's representative of China's sports, but also has precipitated the extraordinary efforts of several generations of Olympic Games, and it is of great significance to be presented to international guests and friends by national leaders on many occasions.

Anta has broken through the previous "dragon" elements in the award dress of the Asian Games. Instead, it adopted the traditional elements, representing the spirit of Chinese perseverance and unity of spirit, as the main design element of the the Great Wall, which symbolizes the unity and unity of the Chinese athletes and the competition for the glory of the motherland.

Anta Asian Games award dress

"We combine the current trend of fashion and design trend to turn the" the Great Wall "elements into a striped structure, which is both fashionable and concise. It is in line with the aesthetics of modern dress design, giving people, especially young consumers, a bright feeling.

In terms of color, the award dress mainly adopts three colors: white, red and yellow. The use of large white is not only easy to identify, but also gives people a sense of refreshing spirit, and red and yellow are the colors of the national flag, representing the solemnity of the country.

One of the designers of the Anta award winning design team said.

On the edition, Anta champion dragon suit combines the physical characteristics of Chinese athletes and adopts the current popular self-cultivation version.

For example, the design of the award sleeves and shoulder sleeves is more extensive and more sportsmen, and the rewards and trouser legs are gradually recovered from top to bottom. These designs are suitable for both the athlete's body shape and fashion sense.

In the fabric, taking into account the hot weather in Jakarta, the award dress uses breathable and cool ice technology fabrics, and also incorporates functional fabrics with moisture and sweat to keep the athletes alive.

Considering every detail, this champion dragon clothing has a warm heart connotation. Behind every change is Anta's pursuit of the quality of the award winning champion.

Professional strength enables consumers to experience high value equipment.

As a matter of fact, at the Asian Games, Anta provided a prize dress for the Chinese sports delegation, and provided athletic equipment and training equipment for gymnastics, boxing, trampoline, taekwondo, wrestling and other sports teams.

Among them, the gymnastic costume designed by Anta for the Chinese gymnastic team is especially professional.

Its design inspiration comes from the decoration of the symbol dragon and Xiangyun. The fabric has adopted a professional clothing with excellent elasticity and high comfort.

On the color, it is a large number of "China Red", full of colors, meaning auspicious victory and joy.

In addition, every gymnastic costume is decorated with a large number of Olympic drill decorations, so that athletes can confidently shine in the arena.

It is easy to see that Anta has provided a lot of equipment for all previous national teams.

For example, the weightlifting shoes independently developed by Anta, using Anta A-Form arch technology, have "tonnage" load-bearing ability, and give athletes the safest and reliable support; and Anta's self-developed short track speed skating suit, combined with Dyneema technology, is the lightest and breathable speed skating suit in the world. The technology not only won the "ISPO global design award", but also helped Wu Da Jing win the gold medal of Pingchang Olympic Winter Games.

Anta Jakarta Asian Games award dress

Zheng Jie, Anta executive director and group chairman, said

Adhering to the concept of "science and technology to help Olympics", we constantly enhance the sense of design and technology content of professional products, and apply professional technology to sports products that meet the needs of the masses, and further meet the needs of consumers for professional sports equipment.

In order to enable consumers to experience more professional products, Anta set up the first high-tech sports science laboratory in China in 2005. The annual R & D cost accounted for 5.7% of the total cost of sales. The world's five largest R & D design centers, including the United States, Japan, Korea, Hongkong and Mainland China, introduced a large number of international R & D design talents, and now has more than 800 patents.

Anta's investment in R & D has been sparing no effort.

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