Cohesion Design Consensus, Create The New Advantage Of Guangzhou "Millennium Business"! 2018 Guangzhou White Horse Clothing Purchase Festival And Original Design Of Fashion Week Opening

In August 18th, the 2018 Guangzhou white horse autumn Shopping Festival and original design fashion week was launched with the theme of "Yue fashion driving force".

More than 300 people, including representatives from various levels of industry, representatives from all over the country's clothing market and representatives of white horse merchants, attended the opening ceremony.

Distinguished guests have not only learned the latest autumn fashion, but also exchanged views on the latest development trend of fashion and fashion industry. Original design and resource integration have become a hot topic of the day's activities.

Design is the first productivity.

Both the supply side reform of China's economy and the sustained trade war between China and the United States put forward the strongest demand for the design ability of the industry, especially the fashion industry.

Xia Lingmin, vice chairman of the China Textile Industry Federation (hereinafter referred to as China Textile Union) and chairman of the circulation branch, said in his speech that under the new domestic and international economic and trade environment, China's textile and garment industry should take original design as a new driving force for the pformation and upgrading of the garment industry, and adhere to the road of "four modernizations", that is, specialization, branding, intelligence and internationalization.

The textile and garment industry must be deep and deep, develop in depth and height, increase the added value of products through the way of branding development, realize connotative development, adopt the latest information technology to improve the information level and intelligence level of the whole industry, and further expand the international market and go overseas on the basis of enhancing their own strength.

According to the Sino US trade friction with a high degree of concern among the guests, Xia Lingmin said that a special meeting was held in China Textile Federation, which discussed the Sino US trade frictions against China since mid June.

From the current export data, the Sino US trade friction has little effect on the export of textile and garment industry. The main reason is that 200 billion of the 50 billion and second stages of the first stage are not related to textile and clothing products.

Nevertheless, Xia Lingmin said that we still need to pay close attention to the further development of Sino US trade frictions at home and abroad.

Lin Zhaoyuan, deputy director of Yuexiu Group Management Committee and Secretary of the Yuexiu real estate Party committee and chairman of the board of directors, said: "as a weathervane of the national fashion market and fashion industry, the white horse is in line with the changes in the new generation of personalized consumption demand, vigorously advocating original design, and firmly grasp the pformation and upgrading of the" nose ".

It is pointed out that the imitation design of the domestic garment industry is still the mainstream. Therefore, China does not lack the clothing brand, nor does it lack the talented designers, but lacks its own soul and exclusive DNA.

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What is exclusive DNA? That is, "people can just see a product, do not look at the tag and LOGO, and you will know which designer is the product."

Therefore, as designers, we must pay attention to originality and continuous innovation, "even if others copy, it is difficult to copy your soul."

He has a famous saying: "copy is easy to learn from other people's design, but it needs talent to paste (innovatively and properly integrate into your own design and products)."

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Zhuang Jiabing, founder of the ASOKA (Asoka) brand, who has walked out of the white horse and has already been doing business all over the country, says, "originality must be independent, persistent, developmental and irreplaceable, which is the root of originality."

STEVEN, a famous fashion designer in Hongkong and founder and creative director of una HO, believes that "

The new design has its own unique direction of creativity and style.

Zhang Jin, general manager of Guangzhou Baima Business Management Co., Ltd., in his speech, said: "white horse has always insisted on the development path of high-end positioning and branding, and has implemented the concept of" product is king ". In the past, the quality of products was mainly guaranteed by fabric and production process. Now, we will further enhance the original design ability and level, and create a cost-effective product through the" white horse design ".

Industry merged into new wind direction

One tree does not make a forest, but Guangdong clothes.

The industry is moving towards new strength and needs the concerted efforts of the whole industry.

In his speech, he revealed the idea of the Yuexiu group.

He said that Yuexiu real estate is actively integrating all kinds of high-quality resources, and strive to build industrial real estate into a new growth pole. At the same time, it also revealed that "Baima has many years of precipitation of industrial resources and brand influence. Yuexiu group and Yuexiu real estate will strongly support the white horse to integrate resources such as corporate headquarters and R & D institutions through effective grafting, and further pform into" fashion and Creative Industry Park "and continue to lead the development of garment industry.

At present, Baima has been pushing forward the project site selection in Panyu District, Baiyun District and Haizhuqu District, and has been paying close attention to the development opportunities in Hangzhou and Wuhan.

Zhang Jin also said that in the future, the white horse will explore the establishment of an industry operation system of "creative leadership + channel penetration + information driven + industrial convergence", so as to enable white horse to pform from asset managers to industrial operators.

As a practitioner of this concept, the ceremony and conference of "BM fashion fashion industry alliance" were held on the afternoon of 18.

Chen Baohong, deputy general manager of Guangzhou white horse clothing market, said in his speech, "the alliance was jointly founded by the Guangzhou white horse clothing market and 13 strategic cooperation units. The purpose is to take original design as the core and channel as the traction, and create a fashion industry platform integrating" production, learning, research, electricity, exhibition and marketing "to provide industrial services and channel services for the elite and institutions of Guangdong apparel industry.

The sponsors include clothing universities and garment training institutions such as ESMOD Guangzhou France higher fashion design institute, Carol century clothing Institute, Hongkong Fashion Institute and fashion house, and other clothing industry related institutions such as butterfly news, Zhi Cheng network, Guangdong garment designers association, Guangzhou garment industry association, global designer, Wei Ya Fashion Industrial Park, fashion exchange group and Italy Milan sesame town. In addition, there are Sino research international fashion brand management consulting group.

At the press conference in the afternoon, Xu Jianhua, vice president of circulation branch of China Textile Corporation, and Zhong Yi, founder of fashion designer, delivered a speech. Today, Li Aiwei, a senior content operation expert in headlines, shared the ideas and means of brand marketing in the era of data.