ABC KIDS Birthday Red Shoes: How Did A Super Single Product With Technology And Love Come Into Being?

Hermes's platinum bag,

Estee Lauder's small brown bottle.

McDonald's Big Mac,

...

From everyday consumption to luxury brands, every successful brand has super products.

It's hard to tell whether the super brand is a super brand, or the super brand has made a super single product.

"Not all the milk is called" deluxun ". Since its listing in 2005, Deluxe has maintained the status of the first brand of dairy industry for a long time, ranking first in the market share of the same liquid milk.

It is a super single product in the dairy industry. 2016 and 2017 have broken through billions of dollars in two consecutive years. Some statistics show that Deluxe probably occupied 70%~80% of all profits of Mengniu company.

It is enough to see that a super single product drives the brand.

Therefore, every enterprise should pay attention to their products, and only the super single talent can make the enterprise stand out.

Who owns super single products, who has the initiative to occupy the market?

At the moment, children's economy is in the limelight. The parenting concept of parents in the new era has also been upgraded and upgraded. This has made the ABCKIDS of children's shoes and clothing a big market. Meanwhile, the release of the second child policy has doubled the children's shoes and clothing market. The characteristics of children's rapid growth have put the children's shoes on the properties of the fast food products to ensure the sustainability of the market.

As a well-known domestic

ABC KIDS has always taken the responsibility of "taking care of children for a small step and changing the world's great step". It has provided professional products, foresight product design and strict quality control to provide high-quality products for the healthy growth of millions of children.

With the increasingly fierce competition in children's shoes and clothing industry, no innovation will die. Whoever owns the super single product will take the initiative in the future market competition. The more people who have the "super single product", the more the winner will be.

Realizing this, ABC KIDS focuses more on deep exploration in product development, that is, the introduction of super single products to the market.

This is a new attempt for ABC KIDS. ABC KIDS believes that only by placing super single product on the top of the enterprise's strategic height can the classic single, fashion single product be precipitated, and then a great single product can be created to create a sales miracle.

Technology combined with love, a super cool birthday gift.

In 2018, ABCKIDS's single product red shoes were newly launched. This is a creative and technology fusion shoe.

The overall appearance is Chinese red, super large red.

The machine embroidered printing patterns, with a three-dimensional sense of depth and collocation pattern, increased the dynamic and hierarchical sense of shoes, and full of vitality.

The biggest highlight of this ABC KIDS birthday red shoes is a special cool feature.

The upper part of the vamp is equipped with a LED display. The screen has a dot matrix effect. It can be set up by mobile phone APP, and you can design your own words and patterns with your heart.

When these words and patterns are created, they can be displayed on the upper side of the shoe.

Choosing ABC KIDS birthday red shoes as a birthday gift for children, you can show the mood and best wishes between parents and children on the shoes, perfect integration of technology and ABC KIDS "love" concept.

As soon as the small red shoes appear on the market, they are quickly sought after. In the variety show, "super small talent" is given to people as a birthday gift, attracting Le Jia to praise ABC KIDS birthday red shoes for her birthday.

What qualities should a successful super single product possess?

1, scenario naming.

For any product, if the name does not set the scene, it will not be attractive.

ABC KIDS birthday red shoes in the fuzzy market of children's birthday gifts, take the lead in grabbing the concept of birthday shoes, and occupy the market place, and quickly open the minds of consumers with precise target groups.

2, slogan is conceptualized.

"Children's birthday gifts, birthday red shoes", the small red shoes and birthday gifts tied up, in the form of branding to convey to consumers, clearly and clearly label small red shoes, more easily recognized and accepted by consumers.

3, fashion products.

With the improvement of people's material life, the most basic functions of shoes and clothing are being gradually diluted. Fashion has long been a subculture and a way of life.

The cool design of ABC KIDS's little red shoes is just in line with the public's pursuit of fashion trends.

ABC KIDS's birthday little red shoes are recognized by the market with these carefully designed advantages.

In the current market environment, from super single products to super brands, the products themselves have become IP super products, bringing their fans into the super IP brand.

This ABC KIDS birthday is small.

The launch will definitely become an important attempt in the ABC KIDS super single product strategy. In the future, the layout of the fashion will be optimized, and ABC KIDS is heading for the next goal.