The Recovery Of The Main Industry Is Not Effective, But The Termination Of The Acquisition Of Fred

In August 9th, 1000 International Holdings Limited announced that it had terminated its 51% stake in House of Fraser Group Fred, which acquired the commercial section of Xinjiekou department store in Nanjing.

It is understood that 100 billion previously wanted to buy at 1 billion 500 million Hong Kong dollars, but because of the stock price crash to terminate the placing issue, unable to raise funds for the paction.

Location of East Fred market in Xinjiekou business district, Nanjing

It is noteworthy that

It has also experienced delays in takeover, suspension and termination of rights issues.

In July, when it announced that it would postpone the paction, the company planned to sell 550 million shares to Wangfujing, Ji Changqun and Tao Wen in May this year, but the stock price was terminated in the near future. In the first half of the year, it was sold at 1 billion 650 million.

The Education Group Limited has a 45.78% interest, but during the period it also needs some extra time to reach certain prerequisites, and the sale is eventually postponed.

With the frequent turbulence of acquisitions and sales, the performance of the company has also declined.

According to the earnings warning announced in August 1st, the first half of 2018 is expected to turn from profit to loss. It is expected to lose 20 million yuan in the first half of this year, mainly due to the rise in financial costs, including the early redemption of some convertible bonds and bills and the appreciation of the US dollar against the renminbi.

The 2017 annual report showed that the operating income of the company was 3 billion 64 million yuan, down 4.46% compared to the same period last year, gross profit fell 3.74% to 1 billion 863 million yuan, and the profit attributable to shareholders fell 90.06%, down from 314 million yuan in the peak period in 2012 to 20 million 492 thousand yuan.

Management has said that the main industry downturn is due to the increasingly fierce competition between international brands and Transnational E-commerce. In the future, small and medium-sized cities will become China.

The main driving force is that the big cities are saturated.

Since its main business is sluggish, it has begun to set foot in the toy retailing industry in recent years.

In 2015, it bought all the shares of the world's leading high-end toy brand Hamleys brand operators. It introduced Hamleys to have the world's highest selling toy retailer and more than 250 year old toy brand.

In October 2016, Hamleys China flagship store opened in Nanjing and landed in Xuzhou in September 2017.

In December 2017, Hamleys's third flagship store opened in Wangfujing, Beijing.

In addition to developing sideline, the company also wanted to increase its main business and reclaim it.

Share.

In June 2017, the thousand degrees indirect and wholly owned Affiliated Companies Xuzhou thousand degrees and meiden Asia set up a joint venture, mainly engaged in the sales of the STEVE MADDEN Steve Madden logo products in China, and is expected to open about 150 STEVE MADDEN product sales points by the end of 2020.

Even so, at present, the revitalization of the main business seems to have failed.

As a former shoe giant, it has now entered the "cold winter".

In fact, not only is the hundred thousand degrees, Daphne, red dragonfly and other shoe companies that have been popular in the north and south of the river, they are now beginning to feel lonely.

Take Daphne as an example. In the first half of 2018, Daphne continued to show a loss situation. It closed 416 core brand sales outlets. In 2017, Daphne closed 1009 stores, equivalent to 3 stores per day, and its market value also dropped from HK $19 billion 500 million to HK $577 million in the peak period.

Cheng Weixiong, general manager of textile and clothing management and Shanghai Liang Qi Brand Management Co., Ltd., in an interview with the Beijing business daily, pointed out that because of the relatively large changes in women's consumption market, special women's popular brands extended and strengthened with online business and international fast fashion brands in shoes category.

The impact of such enterprises is inevitable.

In the future, if we want to pform and upgrade, we should not only study consumer demand more, but also make precise consumption positioning in brand positioning and product positioning, and provide product mix classes that suit the brand style of consumer groups and user experience.