Daphne Continued To Lose Money In The First Half Of The Year, With Only 3713 Stores Left.

The loss of "black clouds" that enveloped the Daphne International Holdings Ltd (Daphne) has not been dispersed for a long time.

In July 27th, Daphne released unaudited operational information in the second quarter of 2018 and a warning for the first half of 2018, saying that net losses continued to be recorded in the first half of 2018, and the amount of losses was similar to that in the second half of 2017.

According to statistics, Daphne lost HK $209 million 500 thousand in the first half of 2017, and a huge loss of HK $734 million 200 thousand in 2017, which is a huge loss of HK $524 million 700 thousand in the second half of 2017.

As the two core brand of Daphne, Daphne and shoe cabinet have not performed well in the past second quarters.

The report said that due to the decrease in sales volume, the growth rate of the core brand business in the same store has slightly improved compared with the first quarter, but it still showed a downward trend.

Overall, the same store sales fell 9.1% in the first half of 2018.

At the same time, the two quarter continued to integrate brand channels, closed shop adjustment.

The report shows that in the two quarter, Daphne closed 294 stores, including 287 Direct stores and 7 franchisees.

Coupled with the number of stores closed in the first quarter, Daphne closed 416 stores in the first half of this year.

Daphne's closing shop trend can be traced back to 2015. According to statistics, in 2015 and 2016, the group had closed 805 stores and 1030 stores respectively; in 2017, Daphne's turnover decreased by 19.85% to HK $5 billion 211 million, and the net loss amounted to HK $734 million, closing 1009 sales points throughout the year.

By the end of June 30, 2018, the number of Daphne's stores dropped to 3173.

Earlier, Daphne said that 2017 was an important year for the group and has launched a number of pformation measures.

Challenge.

However, judging from the decline in share prices, Daphne's pformation strategy has not worked.

As of Friday's closing, Daphne International Holdings Limited (0210.HK) Daphne International Holdings Ltd shares reported HK $0.39, down 2.50%, and HK $643 million in market value.

In the eyes of the market, Daphne has long been from "

The altar of the first brand fell and was completely lost.

Daphne did not save themselves, speed up shopping mall channel construction, pay attention to e-commerce and younger attempts, but the change takes time, so that consumers re recognition is not easy.

When Daphne can hit bottom rebound, it only gives time verification.