On The International Stage, Where Will China Customize?

Menswear custom-made in the upper reaches of Europe can be traced back to the Duke of Windsor, England, more than 300 years ago.

Saville Savile (Row Street) has gathered dozens of senior suit shops. Over the past 200 years, it has been regarded as the birthplace and pilgrimage of the world's top men's clothing. It has given the costumes a sense of ritual self expression and promoted the idea of high definition to the world.

Now, when the international fashion industry's eyes are locked on China, when Chinese fashion is on the international stage, how to customize Chinese brands and voice their own voice?

China's customization starts from the stage to the core.

Distinguished from garments and ordinary lines of production, advanced customization emphasizes individuality and individuality, and is famous for its perfect details and time-consuming handcraft.

In the past, it was a symbol of identity. Nowadays, advanced customization has become the contrast of taste, and also has an irreplaceable position.

In the last century, the advanced customization industry was flourish in Europe. Now, with the rapid development of China's economy, the concept of customization has quietly spread in China.

Advanced customization represents the worship of artistic creation and traditional handcraft, as well as the attention to detail.

It can be said that only exquisite handcraft can create a dream of luxury.

China is the world's recognized handicraft power. In China's state-level intangible cultural heritage projects, there are only 30 embroidery skills, including embroidery, Shu embroidery, Guangdong embroidery and Xiang embroidery "Four Famous Embroideries", as well as local embroidery and ethnic embroidery.

In today's international arena, Chinese elements have also become the favorite of many custom masters and big names. Chinese designers have gradually changed from the beginning to the glory.

But it is undeniable that customizing from China is still "embellishment" on the international stage, and still fails to become the mainstream.

So, China custom.

Where to go?

Eastern aesthetics deduces China's high quality life style.

Global fashion

The key to evaluate a brand lies in its cultural influence. China's garment industry has the global manufacturing foundation, but its artistic thinking, such as culture, design, creativity and so on, is still weak and its soft power is insufficient.

The "form" is done enough, but the "God" has not been formed yet.

In the five thousand years of Chinese history, its "God" is profound and magnificent, and is not lost to any culture, but it needs to be excavated and applied.

The brand, especially the custom brand, shoulders the historical responsibility. It takes the Chinese culture value as the leading factor, constructs the unique Oriental fashion culture system, and creates the Chinese clothing brand culture gene.

In the current Chinese custom industry, there are no shortage of brands in the past hundred years. In the old days, they were famous for their exquisite weaving and cutting techniques. In times of change, they took the new and old products, improved and studied western clothing technology, inherited their ancestral industry, and made more efforts to create new products, showing the integration of Chinese traditional handicrafts and modern industrial technology.

Now, with the continuous efforts of the industry, the concept of "China's new customization" is emerging.

With the spirit of openness, inclusiveness, integration and collection, Chinese Custom Brands and Chinese custom designers have constantly innovating "Oriental Aesthetics" on the basis of Chinese traditional "ingenuity", and have produced a high quality lifestyle with Chinese aesthetic characteristics.

There is no doubt that with the rise of Chinese economy and Chinese culture, consumers will increasingly crave Chinese clothing with Chinese cultural connotation. The responsibility of Chinese fashion brands is to explode the vitality of the market with cultural creativity, so as to get the right to speak in fashion.

Long Qingxiang, a new fashion force, is coming with his mission.

In August 5th, a customized new product conference will witness the new rise of China's customization.

Long Qingxiang, a time-honored brand in Beijing, has released the fashion trend and customized new products in the Sino foreign exchange shrine at Diaoyutai State Guest House, revealing the exquisite craftsmanship and aesthetic interest of "China's new custom-made".