Tmall Super Category Released White Paper On New Trends In Sports Nutrition

As people pay more and more attention to the lifestyle of healthy sports, sports nutrition has become a new trend of sports consumption. Sports nutrition consumption groups also extend from professional people to ordinary consumers who are awakening to sports consciousness.

For sports nutrition industry and brand, the expansion of consumer groups is accompanied by the increment of the consumer market. How to grasp the trend of brand new category and create a suitable brand marketing upgrading becomes the key.

Sports nutrition offline experience Museum site

July 27th -31,

Join hands with MUSCLETECH, muscle technology, ON, Jiale, Conbit and other sports nutrition brands, and jointly create the theme of "ideal life, make sports better." Tmall super category day sports nutrition special, and publish a healthy white paper, revealing the new trend of sports nutrition industry.

As the main position of "new trend", Tmall super product day has not only established a communication bridge for potential consumer groups and industries in this activity, but also has been actively guided by various creative marketing to enable consumers to feel the lifestyle of sports nutrition.

Tmall releases a healthy white paper to discern new trends in sports nutrition

The expansion of the consumer market first requires the awakening of consumer awareness. The sports nutrition industry in China is turning the sports nutrition industry into a blue sea because consumers gradually establish the concept of sports health.

According to the health white paper released by Tmall, sales of sports nutrition products have been growing steadily over the past 10 years, reaching nearly 100 billion yuan by 2016.

The white paper predicts that in 2025, the number of bodybuilding in China will increase by 39% to 500 million.

More sports and fitness groups bring more sports nutrition consumption. Tmall will help more sports nutrition brands to expand their influence, so that consumers can find their own complementary nutrients.

At the same time, the white paper also pointed out that the sports nutrition industry accounted for the crowd, purchase categories and overall consumption habits based on big data.

In general, sports nutrition industry is the fastest growing category in the health care industry and even the whole health sector. The penetration rate of Chinese products is far lower than that of the European and American countries. With the increasing demand of Chinese consumers for sports, the consumption market of sports nutrition products will also expand.

Facing the huge consumption potential of sports nutrition industry,

As the main position of "discovering the latest trend", super category day is actively realizing the synchronous cognition of category businesses and consumers for leading trend products.

Tmall medical hall industry operator responsible person said, "this Tmall super category online online and the overall ecosystem of Ali conducted a comprehensive and in-depth cooperation, so that sports nutrition has gradually become the pronoun of quality life and the new generation trend, so that every consumer can acquire more healthy information while buying products."

It is not hard to see that on the basis of insight into sports and nutrition products, Tmall super products provide differentiated new products for display, and create a communication bridge between products and consumers.

Tmall sports nutrition life experience hall star reaches the line to share the experience.

For many consumers who are awakened by sports health consciousness, it is not easy to find a fitness method suitable for themselves. Most fitness beginners can only learn from online tutorials, or spend a lot of time and money to find a reliable gym.

After seeing the fitness and fitness of sports stars, consumers always hope to be able to get their guidance, regulate their sports fitness methods and choose suitable sports nutrition supplements.

Tmall super category day leader and brand side, KOL open experience hall lighting ceremony

Based on this demand, Tmall super category day sports nutrition special has created the "sports nutrition life experience Museum" offline activities, invited the sports people Zhang Teng and many other fitness KOL and popular idol Xu Weizhou to visit, at the scene to share sports nutrition experience, and one to one guidance site fitness enthusiasts.

It is reported that Xu Weizhou answered questions on fitness grounds, equipment, sports psychology and choice of sports nutrition.

He said frankly that it is essential to maintain good health, good health habits and quality supplements.

Popular idol Xu Weizhou signed on the back of the scene and received an interview with the media group

In addition to offline, Tmall's super products also extend the online Tmall platform to the major sports nutrition category, link micro-blog, WeChat, platform and other channels to further expand the category influence, lead the industry and brand marketing to upgrade.

Zhou Yong, President of MUSCLETECH muscle technology Beijing operations center, said: "the future will be closely integrated with Tmall resources, in the new product offering, joint products, CP products, joint marketing and other aspects of deep cooperation.

We should actively explore unremitting efforts in the field of "big health", and introduce high-quality sports nutrition products that are more suitable for Chinese people as soon as possible to improve people's health, improve their quality of life and promote national health.

VR photo interactive showcase - Tmall puppet interaction with models

Super class day leads sports nutrition lifestyle to achieve Double H goal

Compared with past Tmall super products sunscreen, sprinkler, milk powder, laundry detergent and other special products, this sports nutrition special field has more important value besides leading the upgrading of industry marketing.

Sports nutrition has an important impact on sports nutrition and lifestyle, and Alibaba has proposed Double H (Happiness&Health) strategic objectives.

For health and quality consumption experience, sports nutrition is obviously the perfect connection point.

On the one hand, Tmall's super category will combine the platform, brand and consumers with the entertainment elements through pan sports. On the other hand, sports nutrition ensures the health and physical needs of people in the process of sports and fitness.

Based on this demand, the Tmall super category, on the basis of lifestyle trends and consumption trends, guided the consumer's sports nutrition lifestyle through the new consumption trend, and created this sports nutrition special field to enable more consumers to experience a better life and ultimately achieve the goal of Double H.

On the basis of understanding the needs of consumers and promoting the trend of sports nutrition, Tmall's super category day will further promote the industry, create more efficient marketing methods for brands and categories, and push high-quality new products to help consumers catch the minds of consumers in sports, health and maintenance.

It can be predicted that the sports nutrition industry will grow rapidly because of the change of the national lifestyle. While consumers are changing their lifestyles, they are also in the opposite direction of consumption, seeking a healthy consumption experience, and what surprises Tmall can bring to the sports and nutrition industry in the future. Let's wait and see.

The organizer's demeanor men's uno invites the famous male model Mao Yuanxun to shoot the magazine cover for the activity.