Launching A New Game, UNIQLO Will Try Out The Virtual Costume Scene In 600 Stores.

Starting in March 30th, UNIQLO will launch a new attempt to launch virtual costume scenes in nearly 600 stores nationwide, so as to better open up online and offline channels.

UNIQLO virtual costume scene

Fierce competition in the industry, the brand side constantly introduce new ways.

According to the reporter, from March 30th onwards, UNIQLO will launch a new attempt to launch virtual costume scenes in nearly 600 stores nationwide, so as to better open up online and offline channels.

It is understood that the service will be virtual entity, the main commodity and brand LifeWear culture combination, consumers in the shop with mobile phone QQ posters can see the real dynamic posters in the store, more intuitive experience of a real dress and collocation scenes.

It will also show

Details, tailoring, design techniques, and new product information, preferential information and wear recommendation.

It is understood that UNIQLO's largest store in Shenzhen will also open on that day.

Recently, quite a few

The brand began to research and develop new technology in store applications, and enhance consumers' shopping experience.

ZARA announced that it will introduce AR (augmented reality) technology to two flagship stores in the world for two weeks.

After downloading the application and scanning the two-dimensional code, the mobile phone can see the actual model wearing effect of the selected clothing in the shop or custom window.

Last December, the chain coffee brand Starbucks also worked with Alibaba to create the world's first intelligent store. It can see the whole process of coffee baking, production and cooking through AR technology, and explore new consumption scenarios through AR technology.

The analysis shows that the use of AR or VR technology to change the consumption experience can better attract young people to buy goods in stores. This new mode can create different consumption scenarios and facilitate dissemination.

However, at this stage, the game between brands is quite similar. In the future, we need to have mature technology to push forward, and constantly provide consumers with new gameplay to develop for a long time.