How Can The Department Store Industry Of Beijing Be Under The Prospect Of An Old Shopping Mall?

According to the world clothing shoes and hats net, Hualian Guanganmen

In a recent announcement, it will be closed at the end of May 2018.

According to the reporter's visit, the shopping center was unable to meet the commercial needs of the community, so the project was eventually sold.

In recent years, many department stores and traditional shopping malls in Beijing are facing the problem of closure or pformation. With the refinement of Beijing's urban management and the new changes in the consumption environment, Beijing's business is facing new opportunities for pformation and development.

Shop owners stop shop owners

The Hualian Shopping Center in Xicheng District, Beijing, posted a notice that the shopping center is scheduled to be rebuilt at the end of May 2018 due to the adjustment of the company's business strategy.

In order to protect the legitimate rights and interests of consumers, customers should be reminded to handle advance payment business prudently.

It is reported that at the end of December 2017, the Beijing Hualian Commercial Building Limited by Share Ltd (Stock Code: 000883) issued a notice announcing the sale of Beijing Hualian Guanganmen shopping center at 533 million yuan.

The reason for the sale is due to the small size of the shopping mall in Guanganmen, the housing structure and space.

It is difficult to meet the needs of the current community type shopping center.

At present, the main tenants of the supermarket have been withdrawn, and the input and output of the normal operation of the property is relatively low. In order to reduce the continued impact of the weak level of property profitability on the overall performance of the company, the Federation decided to pfer the rights and interests of the Guanganmen property to the outside.

The sale of the Hualian Shopping Center in the future is still unknown.

According to industry sources, because the takeover side of Hualian Guanganmen shopping center is a commercial company, it should be in the business field in the future, but the specific direction is not clear.

However, there are also businessmen revealed that after the store closed shop may be pformed into office buildings.

Reporters access to relevant information to see that in the sale notice, the pferee of the paction is Shanghai Jinhe Investment Group Co., Ltd., the company entered the field of real estate development in 2000, and is currently involved in commercial property operation and management, high-end resort hotel development and management, asset investment management, and real estate development and marketing agents and other fields of real estate comprehensive group company.

Shanghai Jinhe Investment Group Co., Ltd. is the controlling shareholder of Shanghai Jinhe business management Limited by Share Ltd (hereinafter referred to as "Jin and commerce"). The main business of Jinhe business is industrial park, especially the location, pformation and operation management of the creative industry park.

Although there is a 4 month business period from the closed shop, the merchants have already entered the preparatory stage of the store withdrawal.

In Hualian Guanganmen shopping center, the Hualian Supermarket, which is negative and two layers, has already closed shop. Some of the merchants on the first floor are hanging out of the store.

The front desk clerk of Hualian Guanganmen shopping center told reporters that the supermarket which was located in the shopping mall in August 2016 had been closed down. After the announcement of the sale of Hualian Commercial Building, the company was still coordinating with the merchants and the upper level to deal with the advance payment plan.

Seek to break the situation and close the community

In recent years, department stores in the whole country are in a doldrums.

As for the Beijing market, in the middle of March 2017, Martha's department store was officially closed. In May of the same year, the stores in Beijing, Fengtai North Road and Baisheng long Ying Street store were closed; in January 2018, the Asian Sports Village shopping center of Beichen shopping center closed shop.

In addition, there are a lot of shopping malls with pformation and adjustment.

After the adjustment of Jiyou building, Jianguo store was opened in November 2017 and pformed into a mini shopping mall. Wangfujing Yintai in88 plans to pform more than four floors of shops into office buildings; Wangfujing's Xintian also plans to turn over four floors into office buildings; the Beijing department store has been extensively restructured, and the South Pavilion has opened more than 10 thousand square meters of space to introduce the British toy retail brand Hamm Reis, more than 500.

Reinstall upgrade.

In the face of problems such as the decline of department stores in the first-line market in Beijing and the lack of community convenience, government departments are also leading enterprises to take the initiative to pform.

Not long ago, Xicheng District's "two sessions" suggested that Xicheng District's business sector will support more than 10 old department store pformation community business complexes in terms of policies and funds.

Xicheng District hopes to guide the pformation of department stores to community shopping centers, reduce commercial density and better satisfy the needs of residents.

Among them, more than 10 department stores including Xinjiekou department store, Xinhua Department store, Wangfujing department store and right store are included in the pformation scope.

Xicheng District Business Council staff said that Wangfujing department store and Xinhua Department Store introduced cinemas in the second half of 2017, and added various experience formats.

At the same time, Tianhong Department Store in Xuanwu also introduced cross-border e-commerce experience shop, so that residents around the community experience offline cross-border electricity providers convenient.

Reporters visited Tianhong Department Store in Xuanwu to see that the overall shopping malls have been adjusted from one level to three levels in lighting and design soft packaging, and each region has its own new title.

In addition, shopping malls also add customer rest seats and children's playground to increase customer retention time and enhance sense of experience.

Catering to consumer experience

Lai Yang, executive vice president of the Beijing Institute of business economics, said that the old business department stores occupy the core business area. Facing the pressure of the department store and the channel of the electricity supplier, it can only reverse the declining trend of performance through thorough pformation, or stop the shop directly.

The exit from Huate, the Beijing market, the closure of Beichen shopping center and the closure of Hualian Shopping Center in Guanganmen are all due to the fact that this traditional format is no longer suitable for the current consumption situation, and it must face pformation.

In the face of pformation, enterprises are faced with many difficulties. The operation mode, management form and traditional resource allocation of enterprises have certain pressure on traditional shopping malls.

At the same time, pformation should also reconfigure the pformation structure, format structure, brand adjustment and so on, but it is still unknown in terms of revenue.

Lai also said that the core factor of business is the consumer value, not the value created by consumers, but the value created by enterprises, so that a business can survive.

The value of department stores tends to be zero for consumers, and finally, the result of pformation is not limited but closed.

Guo Zengli, director of the Development Committee of China shopping union shopping center, thinks that Beijing needs to develop business with the concept of "all aspects of community life center".

Most of the locations of old department stores and traditional businesses belong to Beijing residents' congregated areas, which possess both commercial resources and sufficient consumption groups.

In the process of pformation, old department stores need to adjust and optimize with the help of old stores to fill the short board of community business in the whole business layout.

Because the potential and foundation of old business services exist, there will be room for development in the new consumption environment in the future.

The only difference is that the old department store is no longer based on the traditional department store mode, but on the basis of traditional retail stores.

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