Yintai Daniel Chan: Yintai Wants To Spanform And Carry Out Data Based Innovation.

According to the world clothing shoes and hats net, after several years of impact, traditional retail enterprises can see a marked warming trend this year. But in recent years, the business environment is changing, and the consumption level is gradually improving. Technology is also improving. Yintai has been undergoing spanformation in recent years. INtime What we want to change is the two landlord mode of traditional department stores and the innovation of data.

INtime Double Eleven The sales volume increased by 52%, net sales increased by 39%, 90% of users completed the purchase through mobile terminals, and 50% from paid members.

The most important change this year is members, who are fully connected with hand washing, word of mouth and Alipay members. Members are the foundation of digitalization, so that they can be identified and interactive. The application of these data will be a great bonus in the future.

1. Yintai's data is constantly advancing.

Over the past few years, the retail industry has been more impacted, but from the double eleven this year, Ali and its cooperative entities have a very bright performance. The growth rate of double eleven was faster than that of the whole year, passenger flow increased by 52%, and net sales increased by 39%.

The most intuitive feeling of the retail industry's recovery this year is that there has been a marked improvement in the financial indicators and a rise in profitability. Over the past few years, there have been two major changes: the upgrading of consumption level and the change of consumption concept, and the progress of new technology. Traditional retail enterprises use these two points to maintain a more efficient pursuit. Yintai has been advancing digitally and providing a benchmarking tool for the industry. Digitalization of Yintai includes digitalization of processes and digitalization of supply chains, providing support for upgrading of formats.

2. the core of data is membership.

The most important change this year is the membership of the company, which has been opened to all members of the company, including hand washing, word of mouth and Alipay members. O2O has always been talked about before. Actually, this is a false proposition. What we need to do is to integrate comprehensively. Before the online and offline businesses ran away from a river, they tried to infiltrate each other. Entities wanted to go to the Internet, and the Internet wanted to go to the real world. Online and offline full and complete integration is the solution. This is a great experience of Yintai in recent years. On the double eleven day this year, every 19 Hangzhou people came to Yintai, 8 of whom were young women. If you only look at young women, every three young women in Hangzhou will have Yintai.

On the day of double eleven, 90% of users completed full link purchase through mobile terminals, 50% from paid members, and Yintai was the first department store to launch paid members in China. Membership is the foundation of digitalization, so that it can be identified and interactive. The application of these data is a great bonus in the future. For example, the cost of 20%-30% in the supply chain is kept on inventory. After full data support, there are accurate user profiles, which can make flexible supply chain production based on their needs, thus reducing inventory backlog. The process of digitalization will be interspersed with scene spanformation and new technology applications. These are loved by consumers and media, but members and supply chains are the core.

3. the future of new retail is fully integrated online and offline.

Yintai has been growing for 19 years and will embrace it in the future. Ali The idea and technology will grow better. Transformation and upgrading is what Yintai has been doing. One thing that retailers need to know is whether retailers are doing retail infrastructure or retail business, because most department stores or shopping centers are doing retail infrastructure. The real estate retail mode (or two landlord) can make money. The real retail industry needs to bump into the goods. It takes a lot of hardship and challenges to receive customers. This year's double eleven is the same day that Yintai has implemented unprecedented 80 thousand mobile Internet devices in 30 thousand square meters of commercial area. These are great challenges to traditional retail enterprises, and can be successfully realized or thanks to the strong technical support provided by Ali.

Internet Aborigines have grown up. After 95, these Internet aborigines and 70 Post-80 generations have already had great conceptual differences. They have a better understanding of knowledge acquisition and brand goods than 70 after 80. At present Yintai 42% enters the store directly to the brand and goods, they have a full understanding of brand, price and channel, this proportion will further improve. Hangzhou only had half of Internet penetration five years ago (the penetration rate refers to the proportion of online shoppers shopping in physical stores). In recent years, permeability has been growing by nearly 10% per year. At present, the penetration rate is nearly 90%. The Internet is making deep supply chain integration, and actively embracing the Internet to embrace changes in enterprises. The industry is spiralling, and the future is full integration under the online and offline. The Internet, retailers and branding will be Trinity in the future and serve consumers together. So what Yintai wants to do is fully integrate with suppliers and the Internet.

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