Dahongmen'S Pformation And Upgrading Into A New Landmark Of Beijing'S Clothing Industry

Reporters recently learned from the Dahongmen office that Dahongmen's old market is elegant.

And the new Century Towers has completed pformation and upgrading, becoming the "five party Tianya Internet + women's wear experience center" and the new century creative building. In the process of solving the problems, pformation and upgrading become the needs of local residents.

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Release and experience the new landmark of Beijing garment industry featuring shopping center.

According to the world clothing and shoe net, Tian Ya women's clothing building has been upgraded to the "five party Tianya Internet + women's wear experience center". All the operators have already started the e-commerce. The experience center has already realized the WiFi system's whole building coverage, and has built the building's Micro mall.

It is worth noting that the new century creative building and the "five party Tianya Internet + women's wear experience center" have always insisted on Party building to promote ease and Party members to take the lead in pformation and upgrading.

With the change and upgrading of people's consumption patterns, and to actively respond to the call of the government to ease the core functions of the capital, the experience center has been upgrading and upgrading its business format since 2012, and has created a new business model of "retail + e-commerce".

After the pformation and upgrading, all the merchants in the experience center have set up an online sales platform. Some have the help of Tmall, Taobao, Jingdong and other three party platforms. Some have built self shop, regularly update their pictures, and have detailed descriptions of the products.

In terms of marketing innovation, the experiential center makes use of the form of community marketing, not only to communicate directly with customers, but also to interact with customers at all times, to grasp the needs of customers at the same time, and to convey all kinds of business information accurately and timely to customers, thus increasing the consumption stickiness of customers.

At present, there are about 10 active communities in the experience center, which are classified according to the regional and group resources, and on demand marketing.

In the new century, the creative building has entered the front gate, and the two rows of shops on the staircase are bright. Customers are choosing clothes in the shops. The brand may not be very familiar with you, but it is undeniable that fashion design is ingenious.

The original new century clothing building has been upgraded to the new landmark of Beijing garment industry, which is featured by creative design, fashion publishing and shopping center.

According to the introduction, the new century creative building has started the upgrading project since the beginning of 2014. In the upgrading of hardware, the new century has created a unique sun zenith, pforming the traditional channel into a modern circular line design. The original multi-functional release hall has been upgraded two times according to the international fashion week brand release standard, providing a more professional new product release platform for designers.

Attracted more and more domestic and foreign designers to visit this visit, and then become one of them.

At present, there are more than 200 original designer brands at home and abroad, covering a variety of categories.

The business model has been pformed from the wholesale garment industry to an experiential shopping center featuring "designer's original brand", including new product release, fashion display, advanced customization, cultural exchange, e-commerce, etc., integrating creative ideas into the consumer's personalized and diversified quality life needs.

It is also understood that the new century is also working closely with the Fashion Designers Association of China, the Asian Fashion Federation, Italy Fashion Association, the French women's wear garment association and other fashion institutions at home and abroad. The introduction of international designer's original products, and the launching of new fashion releases, international cultural exchanges, original design competitions and other activities to build an industrial upgrading demonstration base, and lead more new designers to integrate with the international market, continuously enhance the ability of enterprise innovation and innovation, and better meet the growing demand of fashion consumption of Beijing residents.

According to statistics, as the largest clothing distribution center in North China, Dahongmen has completed the task of dissolving 42 markets, with a total proportion of 93.3%, involving about 1 million 306 thousand and 400 square meters of construction area, involving about 19 thousand merchants and 57 thousand employees. The remaining market will be completely relaxed at the end of the year, so that the tasks of the Central Committee and the municipal government on "Fengtai District Dahongmen area's non capital function should be basically completed before the end of 2017" will be completed.

More interesting reports, please pay attention to the world clothing shoes and hats net.