The Major Brands Are Stepping Up Their Efforts To Layout Children'S Clothing Market.

According to the world clothing shoes and hats net, "Daddy where to go" is not only popular, but also the adorable brand of MoO's children.

There are both international and domestic brands.

The difference is the price. The same is reflected in both the international market and the domestic market.

Consumers are more concerned about the brand of children's clothing.

At the same time, whether luxury giant LV, Gucci or international fast fashion brand H&M, Gap, UNIQLO, ZARA, or professional children's wear brand MQD (horse riding)

), Mladin, Barbara and so on, the major brands are stepping up the layout of the children's clothing market.

Data show that in 2017, the size of children's clothing market in China will exceed 150 billion yuan, and in 2017, it is also known as "the first year of children's clothing market explosion".

Consumption upgrades, new generation parents prefer brand children's clothing.

The outbreak and change of children's clothing market came from the rise of the new generation of parents after 80 and 90's.

According to the National Bureau of statistics, the peak of China's fertility rate is 20-34 years old, of which 25-29 is the highest. After 80 and 90, it has become the main force to establish family and raise the next generation. It is also the main group in this wave of "children's consumption upgrading".

With the development of Internet information and global information, young parents of this age group have formed a huge gap with their parents.

It is understood that, with the parents think that children's clothing replacement cycle is short, children's clothing as long as they can meet enough wear, clothes pay more attention to cost-effective concept of consumption is different, in the domestic maternal and child commodity market environment, "safety" and "Healthy Feeding" and so on are the primary appeal of the new generation of parents consumption, under this premise, they are more fashionable personality.

Therefore, brand children's clothing with high quality and design is naturally favored by the new generation of parents.

Brand children's clothing, quality and spirit are most popular.

Although brand children's clothing is easier to get the favor of a new generation of parents, the definition of fashion for new generation of parents is more complicated. They want to be creative or theme. If they want to become their hearts, brand quality has become a hot area for new parents.

Internet + era, information explosion fragmentation dissemination, the core carrier of brand pfer is still in the product itself, relatively early brand emotional cognition, praise the design type, young parents consumption habits are playing a subtle change, begin to pay attention to safety surface, comfortable design, for children pursuit of higher quality core value.

On the one hand, children's clothing adult and neutral wind are also favored by children's wear brands.

For example, JohnLewis, a well-known British chain corporation, has launched a series of children's wear labels to remove sex labels, triggering discussions.

At the same time, the first launch of the children's clothing series GIVENCHY also introduced the free flavor of the brand into the design and distributed the personality Street flavor.

Dolce&Gabbana and FENDI are using totem to play different patterns, adding sex and other flowers and other patterns, breaking the established gender image frame. It can be said that in order to meet the personalized needs of the new generation of parents, brand children's clothing has been fully equipped.

On the other hand, respecting the children's perspective and listening to the friendly designs of children are constantly being praised in the industry.

For example, MQD, a famous children's clothing brand in China, pays more attention to children's psychology and children's expression, abandons the excessive adult's shaping of children's image, and focuses on accompanying growth as the core concept, creating children's pure childhood breath, which is strongly echoed between the industry and parents.

Insiders say that the proportion of post-80s and post-90s groups in the group of child rearing continues to increase. Its superior economic growth environment, higher requirements for quality of life, and the mainstream consumer structure of 4+2+1 family structure have two generations of wealth accumulation foundation, which constantly amplifies and promotes the consumer demand for baby products.

They advocate fashionable personality and prefer to dress up their children in fashion and beauty. They often choose new clothes for their children.

Without damaging the common values of children's health, brand children's clothing, which is more personalized design and quality, is more popular.

From this point of view, MQD, Dolce&Gabbana and FENDI brand children's wear has long been the trend.

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