The Art Of Stamp Is Dressed In Fashion "Gown".

When a stamp is found in a thread, the beauty of Chinese traditional handcrafts meets the golden years in memory.

In November 1, 2017, a theme show of "golden years" jointly created by Yiwen handcraft China jointly with China Philatelic Corporation and the state gold Limited by Share Ltd, shocked Mercedes's Mercedes Benz China International Fashion week.

2018EVE CINA spring summer fashion show

In the "letter era", the stamp culture which was closely related to people's lives was once again brought into the view of people in the fashion show of "2018EVE CINA spring summer" in the "Chao fan Er Chinese style" fashion show.

And greater than

The beauty of this season is the embroidery part of the costumes, which is embroidered by needy embroidered mother in the mountains of China.

In the past fifteen years, Elvin Chinese handicraft workshop has constantly sought cross-border partners to jointly bring the beauty of Chinese traditional handicrafts to the international arena.

Models wearing 2018EVE CINA spring and summer fashions and Chinese embroidered mothers behind them

on this occasion

In the 20 years, it is also the 20 year since the birth of China's fashion. This is the "love affair" that carries Chinese culture between the square and the needle. It shows the artistic achievements of cross-border development, integration and innovation, as well as the fashion attitude and cultural confidence rooted in China.

"If you travel gracefully, if you visit the dragon", you can see the mountains of thousands of miles.

The map of the thousand li River in the body

40 sets of EVE CINA spring and summer fashion, the 42 sets of carefully matched countries

The inspiration of the design comes from the Chinese stamp culture that has been handed down for over a hundred years.

In the recollection of the golden age and the feast of the golden years, we have both the glorious praise of the magnificent motherland and the inheritance and belief in the wisdom and aesthetics of the Chinese nation.

Modern expression of stamp culture in China

"Today, when the major international brands are taking the joint route, we try to create a more fashionable Chinese style that is more popular among young people through innovative ways, cross-border thinking and stamp culture.

In the design concept, we hope that through modern design, the beauty of the square will become a part of fashion life.

In the process of creation, we always adhere to the beauty of manual instead of machine production, and present the Chinese charm in the spirit of craftsmen.

Because we believe that no matter how the tide changes, our own culture is the most moving aesthetic force. "

In line with this design concept, this season EVE CINA fashion uses embroidery, printing, three-dimensional collage and other design techniques to filter stamps and age imprints into a new fashion concept.

In a more life oriented way, it interprets the Chinese green landscape masterpieces, which are exhibited on the Imperial Palace, such as the thousand li River map, the famous artist, the stamp designer Mr. Chen Shaohua, Mr. Guo Chenghui's Dragon stamps, and the the Great Wall postmaster's ticket designed by the famous landscape painter, Mr. Xu Ren long.

Interpreting the beautiful square through fashion language is not only a tribute to the magnificent mountains and rivers of the motherland, the inheritance of the zodiac culture, but also a tribute to the human history civilization represented by the the Great Wall, and it also shows the Chinese fashion attitude rooted in 5000 years of Chinese civilization to the world.

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National gold jewelry with embroidery reproducing traditional Cui Cui craft

In order to match the Chinese elements in fashion, the accessories in this fashion show are specially designed by the state gold Limited by Share Ltd.

Jewelry takes "dragon and phoenix" as its subject matter, and is drawn from the dragon and phoenix patterns of ancient Chinese "Qinglong wat" and "Tang Jinfeng", which are combined with traditional Chinese seal painting to prove love and happiness forever.

Another series is "the first dragon of China" - the red mountain ERON and the minimalist phoenix pattern blending the auspicious cloud shape, creatively uses the vivid handwork embroidery, embroiders the kingfisher feather's fresh and clever movement, reappears the traditional verve craft's charm in the more humanities sentiment way.

Under the display of models, eight series of "Wangfu knot" series accessories made of "golden thread" are brought to the stage of international fashion week.

Four embroidered mothers of ethnic minorities dressed in costumes show embroidery skills on the spot.

Besides, the embroidery part of this season's fashion and jewelry is manually completed by the poor embroidered mother in the deep mountains of China.

With the most warm hands to finish the polishing of every detail, the Chinese traditional aesthetics is presented to the craftsman's heart. The 4 ethnic minority embroidered nuns dressed in costumes and quietly embroidered on the stage have become the most real and moving highlights of the show.

One needle and one line, one heart and one mind, a golden age deep in heart.

The fashion show starts with three real soliloquy.

"Remember, at that time, it took a long time to send a letter. If you want to speak to others, you should always think twice before you write it down on paper."

"I live in the age of Internet information, WeChat, email, video calling...

With them, I can chat with friends anytime and anywhere... "

"I have lived in the Miao village in the deep mountains of Southwest Guizhou in the past generations. There are no postmen, and few people can read. We can sing and embroider when we express our feelings."

An old man, a young man, a embroidered mother who never wrote a letter.

With three quiet soliloquy as the opening fashion show, more than 600 guests at the scene bring back the era of relying on letters to convey their feelings.

A stamp, a letter from home, a stitch, a mother's memory.

In the long time tunnel, only the precious memories of the roots, such as gold, will always shine brilliance.

The fashion show that salutes "golden years" not only attracts Ma Mau Du, Chen Shaohua, Guo Chenghui, Xu Renlong and other artistic masters and ambassadors and wives, but also makes every audience at the scene become a participant and a pmitter.

Secretary General of the East Asian Commission, Mr. Mai Qi an and ambassadors of various countries

The chairman of Yiwen group, the founder of Yiwen Chinese handicraft workshop, Xia Hua and famous collector, antique connoisseur Ma Wei Du

With shock and motion, the guests wrote on the spot, and wrote the greetings and greetings to the missing people in advance of the postcards ready for them.

When leaving the field, countless warmth was put into the post box and sent to the distance.

When stamp art is put on fashion "gown", we salute the past and welcome the future with cultural confidence.

Yiwen Group Chairman, Yiwen Chinese handcraft founder, Xia Hua, interviewed by the media.

"We hope that through the cross border cooperation between traditional handicraft and Philatelic Culture and gold art, through design and re creation, with the help of fashion, the traditional cultural genes rooted in the hearts of every Chinese can become a part of modern life, a part of unparalleled pride and fit for the pulse of the times, and bring forth new vitality.

I think a brand that can inherit Chinese historical value and cultural value can have more powerful dialogue with the world.

This is also the attitude and temperature of a Chinese brand.

And our happiest moment is that we can see more and more people coming with us to discover beauty and beauty and give more embroidered girls an opportunity to live in their homes and feed their chickens and ducks, carry their babies, embroider flowers, feed themselves and feed their families.

- Xia Hua, founder of Yiwen group and founder of Yiwen Chinese handicraft workshop.

In the past fifteen years, the Chinese hand workshop, which adheres to the "let the world see the beauty of traditional Chinese handicrafts", has been committed to the internationalization of traditional Chinese elements.

In the process of constantly returning to the mountains and cities, and constantly bringing Chinese traditional culture to the international stage, the platform is based on the precise poverty alleviation model of "discovery, sorting, innovation and application". With the business model of sustainable development, the artisans in the deep mountains have the opportunity to gradually get rid of poverty through the family style embroidery workshop.

Over the past fifteen years, more than 5000 embroidered mothers have recovered their needles and more than 3000 traditional patterns have been put on record. At present, China's most perfect online database platform has been open to use.

Enterprises and designers all over the world can provide a chance for them to get rid of poverty.

One of the exquisite embroidery notebooks, one of the beautiful handmade embroidered costumes, a unique handicraft fashion show...

More and more partners, together with Yi Wen, Chinese handicraft workshop, influence the world with the beauty of Chinese traditional handicrafts, and let the spirit of Chinese craftsmen pass down from generation to generation.

2018EVE CINA spring and summer fashion show scene

Culture flourish and flourish, culture strong and nation strong.

Cultural confidence is a more basic, deeper and more lasting power in the development of a country or a nation.

The 2018EVE CINA spring and summer fashion show, which is jointly presented by Yiwen handcraft China and China National Philatelic Corporation and Limited by Share Ltd, is a bold innovation in the history of Chinese collection and a "love affair" in the history of Chinese fashion.

It is not only the modern expression of Chinese traditional culture elements, but also the opportunity to let the embroidered mother in the deep mountains be seen and respected, so as to realize the dream of poverty relief.

2018EVE CINA spring summer fashion show

To the best golden age of our hearts, in the autumn of 2017, the Chinese stamp art, which has been handed down for hundreds of years, is put on fashion "gown", with its culture, confidence and respect for the years and the future.