Super Junior And F (X) Endorsed SPAO To Close The Dalian'S Annual Store.

According to the world clothing shoes and hats net, October 31st, Korea.

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Close the only store in Dalian.

Previously, some shops in SPAO, Shenyang, Beijing, Chongqing, Wuhan, Chengdu and Qingdao were also closed, and the first flagship store in Shanghai people's Square was also making clearance sale, after which the store had set a three day sales break of 4 million.

SPAO is the fast fashion star brand of ELAND group, founded in 2009. It covers casual dress, business and business.

Underwear, home clothes, accessories, etc.

SPAO has successfully opened the market with the design of Asian style, skin color and temperament.

More importantly, the brand is cooperating with the spokesperson of S.M, a Korean entertainment giant.

In the early days of its founding, SPAO came to the then two popular idol groups, Super Junior and F (x), and quickly attracted the attention of Korean and overseas fans. Since March 2015, SPAO's endorsement has been replaced by a combination of EXO and AOA.

With the strength of the star, SPAO once set up a sales volume of over 100 billion won (about 5 billion 930 million RMB) in Korea, becoming the first brand in the Korean fast fashion brand to achieve this result.

With the popularity of the Korean wave prevailing in Asia, SPAO has begun to go abroad.

In December 2013, SPAO opened flagship stores in Shanghai and Beijing, and officially entered China.

According to media records, SPAO once opened over 50 stores in China, including Shanghai people's Square, Wuhan Chu Han street, Chengdu Chunxi Road and other popular business outlets.

But the good days didn't last long. As of September 2017, the number of SPAO stores in China has dropped to 31, nearly half.

Perhaps, "Korean and Korean are also losing." the popularity of the Korean wave has been replaced by various local celebrities in recent two years. The problem of South Korea's deployment of "Sade" has also triggered a denunciation of Chinese netizens.

This year, a huge decline in the turnover of the supermarket in Yue Tian, duty-free shops and other news frequently reported, and the external operating environment of SPAO for Korean enterprises has become embarrassing.

At the same time, the impact of SPAO is also fast fashion decline.

ZARA, the largest flagship store in Chengdu, was closed in February 3rd this year. In September, Xidan's Xidan joy shop closed. UNIQLO recently released its year-end results as at the end of August this year showed net profit plunged by 56% compared with the same period last year. Fast fashion seems to be entering the bottleneck stage.

As a fast fashion SPAO, its clothing quality has also been widely Tucao.

Most consumers said that many consumers on the Internet Tucao called SPAO poor quality of clothing, relying solely on Korean celebrities endorsement, will not repeat the purchase.

"The price is the same as that of UNIQLO, but the quality is not even half of UNIQLO", "in addition to cheap, no advantages, sweaters wear several times to open the line."

The AQSIQ issued the "unqualified information on imported industrial products" released in December 2016, indicating that the 205 brands of cotton trousers made by the SPAO brand were unqualified in color fastness, and all the unqualified products were returned and destroyed according to law.

The reason for this is that consumers are increasingly demanding on product quality. The rise of domestic fashion brands and the high cost of large stores pose a great threat to these foreign brands.

Its reputation is far less than that of ZARA, H&M, GAP, UNIQLO and other international fast fashion brands SPAO.

Other brands in Korea's clothing and love group are also in an awkward position.

Women's clothing brand ELAND entered China earlier, the group's focus on the development of clothing brand, but the brand does not use celebrity endorsement, brand promotion is almost no, the market competitiveness in the Internet information age is slightly weaker.

And the situation faced by men's clothing brand PLORY is even more serious. First, the popularity of the brand is low, the market share and the number of stores are inadequate, and consumers say that many brand counters in the shopping malls have been closed.

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