How Did The Twin 11 Pacific Birds Create Contact With Consumers In Taiwan This Year?

According to the world clothing shoes and hats net, in October 31st,

Today announced that on November 10th -12 this year, Taiping bird first faced Taiwan consumers in the form of pop-up store, which was sold under the zero line, and created between Taiwan consumers.

Contact point.

Pacific bird passes

The group's only overseas development team, the twelve point native concept limited, set up the Taiping bird Tmall 11 double flash shop.

According to the world clothing shoes and hats net, this flash shop is based on the most popular surrealistic technology elements nowadays, and builds a fashionable landmark. It creates a trend of photographing and punching cards to attract young consumers to punch cards for the flash shop.

At the same time, Taiping bird invited Plain-me fashion designer Tim and Taiwan famous fashion red man Cleo, Kim Cheng, Li Rou, Lai Yu to broadcast live and experience photo promotion.

In addition, Taiping bird Tmall double 11 flash store will be exposed on the official website and Facebook of Everyday Object and other online media.

The flash shop will also set up two interactive zones that are very suitable for young people to show themselves.

In addition to installation art and technology interaction to make consumers refreshingly new, the Pacific bird also works with Tmall to give a very generous discount. Let Taiwan consumers also feel the fanaticism of Tmall double 11 global carnival, to deepen Taiwan consumers' brand impression of Taiping bird, thereby increasing the drainage of online store (Tmall), and upgrading Taiwan consumers' willingness to buy online through flash shop.

According to the world clothing shoes and hats net, in 2008, Taiping bird first tested the water electricity supplier with annual sales exceeding 200 thousand yuan.

After that, Taiping bird Clothing Co., Ltd. set up Taiping bird magic fashion dress Co., Ltd., and began to engage in e-commerce business.

In 2009, the Pacific bird participated in the first year's double 11 and completed 500 thousand yuan sales.

Meanwhile, Tmall (then Taobao mall) had sales of 52 million yuan and Taiping bird accounted for one percent.

In 2016, double eleven, in just six minutes, the electronic screen of Taiping bird's "double 11 war room" jumped from zero to nine digit, announcing that Taiping bird's single day sales exceeded 100 million yuan.

Finally, Taiping bird's five major brands broke through 615 million yuan sales, ranking first in the domestic fashion brands ranking.

In the past 9 double eleven, the general manager of Taiping bird Agel Ecommerce Ltd, Weng Jiang Hong said, "from 2009 to 2017, from 500 thousand to 6 billion, from 1% of the retail sales to more than 20%, are all the result of a hard battle.

It is reported that in 2016, Taiping bird men's clothing, Taiping bird's clothing and Lok Cho were broken by 11 on the same day. Men's single brand sales amounted to 245 million yuan, accounting for nearly 40% of Taiping's whole brand sales and third of men's clothing category.

The single day sales of Le Machi exceeded 165 million, accounting for 27% of the total brand sales of Taiping bird, ranking fourth in women's clothing category.

In the semi annual report released by Taiping bird recently, with the high growth of electricity providers and so on, Taiping bird clothing revenue has achieved double-digit growth in the first half of the year, of which electricity retail sales accounted for 16.36%, while Tmall increased by nearly 50% year-on-year growth.

Taiping bird expects Tmall to close to 3 billion in 2017.

More interesting reports, please pay attention to the world clothing shoes and hats net.