B2C And C2B2C Compete For Second-Hand Luxury Electric Business Market

According to the world clothing shoes and hats net, the queuing occasion of Apple's new sale is

The industry also exists and goes beyond it.

Chinese consumers' enthusiasm for luxury goods is famous all over the world. McKinsey's 2017 China luxury report shows that Chinese consumers spend more than 500 billion yuan on luxury goods every year, contributing 1/3 of the world's luxury goods.

Following Japan, China has become the largest luxury consumer in the world in a few years. It is expected to reach 44% of the global market in 2025.

Luxury goods have the same value as Collectible art. They still have high value in the two circulation, especially the limited edition luxury goods. After entering the two grade market, the value may even be higher than the new ones.

The surge in luxury consumption also means that the number of luxury goods is rising. Data show that over the past 9 years from 2007 to 2016, the stock of second-hand luxury goods in China has exceeded one trillion yuan, but the number of bags entering the two tier market is only 3%-5%.

Compared with the huge increase in space, the huge luxury cake of second-hand luxury is very fascinating.

With the upgrading of consumption and the popularity of shared economy, the consumption concept of young consumers has changed, and the acceptance of second-hand goods and rental consumption has been improved. Such as Taobao, Jingdong and so on.

With the help of the platform, the frequency of luxury shopping online has been increasing.

These are favorable factors for the second-hand luxury electric business.

A large number of platforms springing up, B2C and C2B2C compete for second-hand luxury electric business market.

Under the turning point of the change of consumption concept and the surge of luxury goods, there were many second-hand luxury electric providers in China, which were approved by capital and got financing successively. Among them, aiding cat got a A round of $1 million 350 thousand in September last year.

Domestic second-hand luxury electric business is mainly divided into two modes: B2C and C2B2C.

B2C mode of second-hand luxury electric business, such as pick up underwear, only sell not recycled second-hand luxury goods, its sources are from foreign buyers or luxury goods store clothing, almost covers all famous brand designers abroad, and the discount rate is very large, from the platform's list of goods, 1, 80 percent off merchandise many.

But pick up pants only sell second-hand clothing, and only one piece of each commodity, although users do not have to worry about crash shirts, but users may be faced with a favorite style but can not buy the right size.

C2B2C mode of electric business is relatively more, there are aiding cat, top class platform, before the pformation of the temple library is also this mode of second-hand luxury electric business.

This type of platform electricity supplier not only sells but also reclaims second-hand luxury goods. Users can choose to sell them to the platform at a discount, or after the platform is sold, the platform will collect the corresponding fees and make profits, and users can withdraw the consignment goods at any time.

On the recycling and appraisal service, some platforms have set up a luxury inspection shop under the cable, such as temple library, fat tiger, etc.

In addition, the top class platform will also provide luxury maintenance services to increase user loyalty.

However, affected by domestic consumer demand, unlike those such as pick up trousers, the platform that is recovered and sold by the fat tiger mainly recycles hot or limited edition second-hand luxury goods, and emphasizes the quality of the products rather than the quality of the products. The discount of these two categories will be larger or not recycled.

The emergence of second hand luxury electric business undoubtedly allows consumers who want to buy luxury goods for various reasons but are unable to buy new products, and can have luxuries at relatively low price and within their acceptable price range.

At the same time, the emergence of second-hand luxury electric business can also enable more luxury goods holders to buy new products by selling idle luxuries.

Although the prospect of second hand luxury goods looks promising, it has never been successful and far from the expectations of practitioners.

By service constraints, the development of second-hand luxury electric business is in a dilemma.

Second hand luxury electric business's starting point is good, but the domestic scale has not yet been able to grow, nor is there no reason. In the ten year, the choice of pformation of the temple library network along the long road is doubtless explaining the handicap factors of second-hand luxury goods.

First, under the background of consumption promotion, although many middle-class bourgeoisie with their assets are no longer consuming by price, the acceptance ability of young consumers to second-hand luxury consumption has also been improved. However, the impact of new consumption concept and the frequency of brand consumption are decreasing, and the frequency of quality consumption has increased.

Although watches and other luxury goods are proportional to quality to a certain extent, the quality of luxury goods such as clothing, shoes and bags may not be directly proportional to brands. Luxury goods are also a fast food product for the rich.

Domestic consumers' psychological cleanliness is very serious, and the use of shared washing machines is inconsistent. Let alone the purchase of clothes worn by others, the pformation of this concept will take a long time to develop.

In addition to luxury goods, consumers have more choices. The rise of quality NetEase, such as strict selection, quality and light price, is one of the trend of choice in the context of consumer upgrading, and customization platform can also be regarded as the two choice.

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Second, the second hand luxury goods collected by the second generation luxury electric providers such as the Temple store and so on are priced very high when they enter the two tier market.

At the same time, domestic consumers' pursuit of luxury goods has also brought many luxury brands such as Channel into China's global development plan. Domestic luxury goods prices are gradually levelling with foreign luxury goods prices. In the past, consumers who actively went abroad to buy luxury goods have gradually returned to China. In this case, consumers are more willing to add money to buy new products.

Third, although the development of luxury goods industry is hot now, the development prospect of luxury goods is equivalent to the second hand luxury market. It is obviously unreasonable that the growth of domestic luxury goods is not directly proportional to the growth of idle luxury goods.

At present, luxury goods sold in China are mainly consumption oriented luxury goods, and there is a high rate of damage. Coupled with the fact that domestic consumers' consumption of new luxury goods is still at an irrational consumption stage, there is no excess state of luxury goods in the domestic luxury market.

Fourth, it is undoubtedly the most important service for the second hand luxury goods industry, especially for the electricity supplier.

However, there are many problems in the second-hand luxury electric business in China, ranging from identification, maintenance to the sale of services.

On the one hand, China is the largest producer of luxury goods. Publicly available data show that only 40% of the luxury goods examined in 2016 are on the market, and the secondary luxury market is mixed up. The electricity supplier is the biggest channel for counterfeit goods circulation.

However, the lack of formal accreditation bodies in China and the lack of senior appraisers, the identification teams of all platforms come from the third party accreditation bodies, and the authenticity of identification is doubtful.

On the other hand, the domestic second-hand luxury platform lacks the professional ability of luxury maintenance, cleaning and renovation. In the complaints about second-hand luxury electric business, there are many fake products on the platform. The second-hand luxury goods recovered are not maintained and maintained according to the standard of maintenance. After the withdrawal of consignment goods, there are more complaints about the wear and tear of luxury goods.

Analogous to Japan's development environment, domestic second-hand luxury electric business explosion is still far away.

Many people prefer to compare the second-hand luxury market in China with the second-hand luxury market in Japan, and think that the scale of domestic second-hand luxury will soon come to Japan, but in fact, they are not comparable at present.

Although the domestic consumers' enthusiasm for luxury goods is similar to that of Japan in the period of economic prosperity in 90s, the environment for the development of second-hand luxury goods between the two countries is quite different.

First of all, the prosperity of second-hand luxury goods in Japan relies on the long-term and orderly development of the whole medieval (secondhand goods) market. Japan has a large number of second-hand goods stores, which shows that the people have already formed the habit of consuming second-hand goods, and some consumers never choose to buy second-hand goods but choose second-hand goods.

Secondly, perhaps due to the scarcity of land and resources, the Japanese people attach great importance to the reuse of the goods. In addition, Japan needs to pay a relatively high fee for garbage disposal, which leads to the public's willingness to give the idle goods to others, and is willing to let valuable articles enter the two tier market.

Finally, the Japanese second-hand luxury goods industry has strict industry order standards from the identification, recovery, maintenance to the re sale process. It has become a high standard for the appraiser, and is also very strict with the integrity requirements of the practitioners, so there is no counterfeit circulation in the market.

The medieval market in Japan is not only a good maintenance for second hand luxury goods, but also has a high degree of preservation, such as books and other general consumer goods. The purchase of a 90% new book published in 99 years from Japan's medieval market is no different from the new book.

Cheap and inexpensive is the reason why many domestic consumers are willing to travel through shopping platforms or travel to Japan.

In contrast to the domestic market, not only is the second-hand luxury market, but the whole second-hand trading market is in a state of lack of supervision. Frequent pactions such as idle fish and pfer often generate credit disputes, and so are secondary luxury electric business.

The domestic market does not have the same development environment as Japan, and it will soon be able to break out just like the second-hand luxury market in Japan.

Conclusion

Online identification of second hand luxury goods is more difficult than offline. Integrity is one of the factors that restrict the development of second-hand luxury electric business. Enterprises can not guarantee the compliance of free platform pactions, and naturally it is difficult to promote the orderly development of the industry.

At present, the development of the luxury industry in China brings the hope of false prosperity to the second-hand luxury electric business. The second hand luxury electric business wants to usher in the draught. Besides the increase of the number of idle luxury goods, the maintenance of market integrity, the identification and maintenance of luxury goods are all necessary.

Data show that domestic luxury electric business penetration will reach 15% in 3 years, the scale is around 40 billion yuan, but there is a 230 billion scale of luxury online pactions.

Luxury goods trading online is concentrated, the secondary luxury electric business has a low ceiling, so we can see that the development of the second hand luxury market will grow in the future. However, the heavy asset mode under the line will also be a big challenge for the second hand luxury electric providers who still have difficulties in Online profitability.

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