The Brand Will Become One Of The Battlegrounds Between This Year'S "Double 11" Business.

Going to sea will be the year.

During the period, one of the two big business giant's battlefields.

According to the world clothing shoes and hats net, in October 26th, Alibaba group CEO Zhang Yong announced this year.

"Double 11" will help 100 Chinese brands go to sea.

At the same time, Jingdong is also not to be outdone. In October 27th, Jingdong's "double 11" will push more than 200 Chinese brands to overseas markets this year.

In the opinion of experts, the penetration of mobile payment abroad has increased this year, and the opportunity to put forward the brand launch has still been faced with a short board of underdeveloped overseas logistics.

Yan Xiaobing, vice president of Jingdong group and director of overseas business, said recently that more than 200 Chinese brands, including the US, SKYWORTH, millet, SUPOR and Delmar, will realize the sea plan through the Jingdong global sale platform this year, "double 11".

In addition, the "double 11" will launch offshore mail free service on the same day, and overseas customers can enjoy free door-to-door service.

On the other hand, Zhang Yong announced in October 26th at the second global cross-border electricity supplier summit that this year Tmall double 11 and Tmall will help China brands, including 100 brands such as Hai Lan home, GREE, Haier and Lining, join the carnival of globalization for the first time.

Rookie will pack more than 10 flights from China during the Tmall double 11 and take full cargo to Europe.

This is the first large-scale charter flight in Tmall's double 11 history to deliver products to AliExpress's global consumers.

Why the brand will go to sea will be the new theme of this year's "double 11". The CEO, Lu Zhen Wang, an e-commerce industry expert and Shanghai Wan Qing Business Consulting Co., Ltd., told reporters that this year's mobile payment, including WeChat payment and Alipay payment, is developing rapidly overseas and increasing penetration. This provides a good opportunity for the brand to go to sea, because this will make overseas people buy Chinese products more conveniently.

In addition, the maturity of overseas markets and the growth of domestic e-commerce online are also the main reasons why the giants choose to launch their brands overseas.

As a matter of fact, the Chinese brand is not an overnight job. Alibaba and Jingdong have frequently deployed overseas.

At present, Jingdong has its own exclusive logistics company JX Express in Indonesia. At the same time, it has worked with some local logistics companies to develop more areas in Indonesia.

In Thailand, Jingdong is working with the largest retailer Shang Tai Group Limited to set up a joint venture to provide e-commerce services and financial technology services locally.

In Russia, Jingdong has deployed several local warehouses.

In addition, Jingdong has recently tried to establish cooperative relations with the Saudi government.

Ali, through linking lazada, the largest electricity supplier platform in Southeast Asia, has been on line with sites such as Taobao, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and other Southeast Asian countries.

At the same time, Ali occupied India market through linkage paytm.

The rookie network, which provides official pshipment and official direct mail service, has now covered 9 major global Chinese areas in Hongkong, Taiwan, Malaysia and other places.

But in the sea of brands, Lu Zhenwang believes that Alibaba and Jingdong are still facing the short board of logistics. This is the place that needs to be focused in the future.

Lu Zhenwang said that many overseas countries' logistics is not developed, which will hinder the development of online shopping. Therefore, logistics is the biggest short board for Chinese brands to go global.

Jingdong needs to build self logistics team. Ali needs to integrate local logistics. Logistics layout may take quite a long time.

More interesting reports, please pay attention to the world clothing shoes and hats net.