There Are Many Kinds Of Red Envelopes In Double 11 Businesses.

According to the world clothing shoes and hats net, from this year's "

Two weeks.

In the past 11 years, the chopped hands party wanted to buy products that are inexpensive, long-lasting, and compete with intelligence and strength.

Netizens log in to Tmall, Jingdong, NetEase, Yan Xuan and other APP or online stores, and find that the contents of this year's business promotion activities have been introduced and new rules are more complicated.

Such as pre-sale, deposit expansion gold, all kinds of red envelopes, straight down red packets, coupons and other coupons and 7 days or 30 days insured policy......

Netizens spit out: "simple and rude direct discount activities are hard to see. It will take hours to study all kinds of rules" and "no knowledge of Olympiad" is enough to buy a hundred dollars.

Business pre-sale mode "pit" many

The crazy shopping behavior during the promotion period is dubbed "chopper".

However, this year's sales promotion rules are becoming more and more complex. It is difficult to get a bigger discount without doing enough homework.

Reporters found that this year, some businesses launched the new "pre-sale mode", because the rules of publicity do not indicate, do not change, and other content, causing consumers collective vomiting.

Ms. Wang said consumers liked to put their favorite products into shopping carts in the past and wait until the "double 11" zero point.

This year's play is different. The first wave of preheating activities is pre-sale. After participating, it was found that it was almost all "pit". All businesses started "pre-sale", not only the rules were difficult to understand, but also set many restrictions.

The first trap is that the pre-sale goods must be purchased separately, unable to consolidate orders, and the discount rate is not as big as expected.

On the front page of Tmall, Ms. Wang saw the promotional link of "double 11 happy and deposit five times". After clicking, she entered the carnival page of the world, showing underwear sale and deposit 1.5 times.

Among them, the Ttiumph brand, which she often buys, is divided into 3 main venues, namely, "double 11" pointed goods pre sale, "double 11" selected suit venue and "pre" 3 times surprises.

She needs to buy underwear in different activities, placed in shopping cart after being generated different orders, has been unable to get enough amount needed.

If you want to get a discount, you need to buy something that you don't need.

The second trap is to use "voucher" to restrict more, neither to express nor agree to refund.

The most "pit" is the pre-sale "full 599 yuan minus 100 yuan coupons", requiring netizens to pay 9.9 yuan to buy.

Ms. Wang told reporters that there are too many restrictions on business settings, which is totally beyond imagination.

For example, this coupon can only be used in the pre-sale style, and the choice of varieties is extremely limited. After consulting, the merchant can only tell that the coupon can only buy the same product, the same color and the same model can be used.

Reporters saw that the coupons had sold 2677 pieces, with 276 comments and negative reviews.

Some netizens questioned that although merchants did not write specific usage rules on the coupon page, they strongly stated that they did not support the refund refund. "If the buyer accidentally deleted the coupons, the shop did not make any compensation treatment."

There are also feedback from netizens: "look at the publicity on the home page, the payment can be used as coupons, so the pre-sale amount is reduced to 100 yuan according to the rules, and then the customer service is informed that this coupon only supports" single and the same color with the same size "full 599 yuan.

I would rather mislead the consumer, catch the eye, and let people fall into the trap. "I would rather not use the $9.9 voucher I bought, than I would like to jump into the pit."

There are also unwilling consumers.

A netizen named Xiao Yu said, "too impulsive, bought without seeing it clearly, and coupons paid for money can not be combined in a store for payment.

If you buy it, you can't afford to waste it. We suggest buying a few more items, then leaving what you need, and the rest will be returned.

According to the rules, coupons are average. Even if you buy 4 pieces, you can get three pieces back, which is also more cost-effective than the refund of postage.

The third trap is that the number of coupons is restricted, and the list is announced. The process is opaque.

For example, the merchant stipulates that the first 300 deposits will be doubled 3 times, such as the deposit 25 yuan as 75 yuan, and the tail payment only costs 173 yuan to get a product with a price of 248 yuan.

Ms. Wang questioned, "I buy 25 yuan deposit, but I am not sure how much money the money can get.

If "double 11" is the product of participating in activities is not something that is desirable, or the discount is not as good as expected, I can only give up the purchase, the deposit will be wasted.

There are many kinds of red envelopes.

"Double 11" online shopping strategy, stockpile list, "chopper hand" guide, no "Olympiad" foundation dare not fight.

A senior "chopping hand party" Xiao Meng found that the original discount and red envelopes were the most complicated ones, that is, the reduction of coupons.

stay

The traditional "red envelope" has pformed into 5 kinds of Carnival red envelopes, red envelopes, group red packets, brand Carnival red envelopes and AR red envelopes under the line.

Among them, the torch red envelope can be lit up to 100 at most, and the torch red packet is divided into ordinary red packets, rare red packets and legendary red envelopes. The amount of ordinary red packets is random, and the rare red packets are the highest of 111 yuan, and the legendary red packets are the highest 1111 yuan.

Xiao Meng feels that simple arithmetic can't solve the problem, and wants goods to be less than three.

For example, the price of a brand loudspeaker is calculated at 499 yuan after being counted on Taobao, and it needs to pay a deposit of 25 yuan first, and it can be used for 75 yuan. It can be grabbed on the day of "double 11". On Jingdong, it is found that the coupon can be reduced by 70 yuan directly, and second days can be delivered.

The price of mobile phones and computers is even more complicated.

5.5 inch 1080P full height clear screen, 4G memory 32G storage, eight core processor, 1200W+200W post dual camera...

After a product of Tmall and suning.com, the price of a product was reduced by 50 yuan, and the final price was 1249 yuan.

Gome has no price concessions, but sends data lines, USB night lights, self timer bars, and mobile phone brackets.

By contrast, the Jingdong has enjoyed a reduction of 50 yuan in addition to a full reduction of 30 yuan, which ultimately amounted to 1219 yuan.

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Limited time promotions are not insured.

The 30 day "Insured price" clause of the big household appliances promised by the Jingdong is relatively fine. Many consumers do not take it seriously.

But the actual situation is that it is very difficult to get the price difference.

Recently, some netizens reflected that the purchase of air-conditioning products reduced by 300 yuan, Jingdong did not agree to refund according to the insured price commitment.

"Double 11" is coming, and the purchased products are reduced in price. Can they automatically claim the difference?

Reporters call Jingdong customer service staff consultation.

The other side said, first of all, the insured price will not be automatically reimburse, and it needs consumers to apply for it, and then it will be approved by the staff through the operation of the process. Secondly, the time limit promotion is not in the range of insurance coverage, for example, the product of 5000 yuan is limited to time sales promotion, the price difference is not responsible for the refund; third, some books and department stores' activities such as reducing the total amount of 200 yuan or 100 yuan, or reducing the total amount of 100 yuan to 30 yuan are all "cash back" activities, nor are they in the scope of insurance coverage. Fourth, some activities give "East coupons" and "Beijing coupons" to some activities, which are also different. The "East coupon" is not in the scope of insurance coverage, while the "Beijing coupon" is in the scope of insurance coverage. ""

Shopping reminder

Taobao Jingdong coupons do not click into effect.

It is worth reminding that the ordinary coupons of Taobao and the Jingdong do not take effect automatically and do not come into force without clicking.

Consumers later hope to use coupons for concessions, which is almost impossible to operate.

For example, the ordinary "coupons" in Taobao stores need to be clicked to receive. After receiving it, they will automatically make concessions in the order and get a discount if they check out.

If you buy the same goods without coupons, you may spend more money than others.

In Jingdong, coupons also need to be received, and when they are used, they need to be clicked.

Several parents bought a set of extracurricular books for children according to the same book. After comparison, they found that the price of the same book was 6 yuan.

Smart and careful mother Meng, first automatically obtained the "full 100 minus 30 yuan" discount, and then to the coupon interface, click on the "full 105 minus 6 yuan" coupons, the final price is 130.3 yuan; and the "rough" Miss Liu did not use coupons, spend 6 yuan in vain.

Afterwards, Jingdong customer service staff said that no coupons could be refunded without using coupons.

Ms. Liu said she was unwilling to return the book for 6 yuan and buy it again, which would delay her child's book.

Official tips

Last year 60% complaints were directed at "false promotions".

Previously, the national development and Reform Commission wrote in the 2016 "double 10" online shopping festival comprehensive credit evaluation report, "double eleven" online shopping festival really discount has become a consensus.

In the past few years, the behavior of merchants who sold the price actually under the banner of "price reduction promotion" basically eliminated.

On the whole, most of the commodities of the electronic commerce platform have been sold at a low price during the "double 11" online shopping festival. Even the best-selling products have been involved in the sales promotion. The phenomenon of "flick up cargo" which has been questioned has not existed this year.

Not only is the discount real, but the price cut is also higher.

Last year, the national development and Reform Commission accepted complaints about "double 11" online shopping festival. The sales discount was the most concentrated problem of consumer complaints, accounting for 62%, mainly including preferential terms and conditions, preferential promises not fulfilled, insured price not guaranteed.

"Double 11" online shopping festival promotion, there are a number of merchants' preferential "hidden traps" phenomenon, such as the use of restricted areas, restrictions on the use of time limits, restrictions on superimposed use, and so on, can not be true and comprehensive introduction to consumers related preferential information, causing consumers misunderstanding, resulting in losses.

More interesting reports, please pay attention to the world clothing shoes and hats net.