Ocean Terminal Layout New Retail, Accelerate Penetration Of Two Or Three Line Cities

According to the world clothing shoes and hats net, in October 24th, independence.

Platform Ocean Terminal announced that it will achieve structural profit in September this year, and the total revenue will cover the expenditure.

Yang Bo, founder and CEO of Zeng Bo Bo, said that the key strategic direction of the next stage will be on platform efficiency and user experience. Through the upgrading of supply chain integration, buyer's business empowerment and after-sales service, the strategy of urban subsidence will be launched and the two or three line cities will be accelerated to better serve more domestic consumers. Three.

Profitability lies in strengthening revenue and improving overall efficiency.

Founded in 2010.

As of the third quarter of this year, the number of users reached 48 million, and certified buyers exceeded 60 thousand, and distributed in 83 countries, including the United States, Britain, Japan and Korea.

Zeng Bi Bo summed up the following two aspects:

1, strengthening of revenue capability.

This year, the ratio of commercial helpers to merchants increased from 3% on average last year to 6%. Zeng Bi Bo said that raising the Commission and ensuring that businesses do not lose is actually a test of the value of the platform for both ends.

At the buyer's side, the unit price of the foreign terminal is about 400 yuan, which indicates that the buyer is not very sensitive to the price. At the buyer's side, it needs to export its capability beyond the single quantity, such as the perfect function of the operating system, the perfect training mechanism, the faster and faster logistics speed and the strong and effective operation plan.

2, the reduction of logistics cost and the improvement of personnel efficiency.

Ocean terminal is a platform based electricity supplier, and self built Beihai international logistics.

The platform is a light mode, and the improvement of human efficiency is the key to profitability.

Zeng Bi Bo disclosed that the number of employees in the foreign terminal has been maintained at around 400 people this year, but the interior has been undergoing adjustment and optimization. GMV has doubled compared with last year under the premise of stable numbers.

Logistics is a heavy model. It is difficult to optimize the intermediate links of each chain. The ocean terminal has cooperated with leading airlines and logistics companies to optimize each line one by one to reduce logistics costs.

Cross border electricity providers enter the three test of midfield

Ceng Bibo will call the cross-border electricity supplier industry before April 2016 the policy dividend period, exemption from tax exemption.

After the 48 tax reform in 2016, the tax system for cross-border electricity providers was clarified. The new deal in March this year clarified the regulatory standards of the tax system, coupled with capital cold winter, and the whole industry entered a period of adjustment.

Ceng Bibo believes that at the present stage is only the cross-border electricity supplier's midfield, and the second half is far from coming. With the market promotion, when the domestic 40%-50% people begin to cross border shopping, the consumption bonus of cross-border electricity providers can really be released.

According to the positioning of the ocean terminal, Zeng Bi Bo has divided the midfield test into three directions.

Ocean Terminal mainly deals with non-standard products in direct mail mode, which will be monopolized by flow giants in bonded mode.

In addition to the existing ones

The three main categories of shoes and bags will be focused on the development of home, accessories and sports. The reason is that consumers tend to diversify because of the demand for quality of life, especially in these three categories.

2, the integration of the upstream industry chain. The Ocean Terminal opened a buyer training program last year, providing a complete training system for selection, customs clearance, marketing, and services. At the same time, through the big data feed back to the supply chain, it helped foreign upstream buyers to connect with the Chinese market more efficiently.

3, efficiency, service and experience upgrading. The defects of the direct mail cross border e-commerce mode lie in the tedious process of user return and the problem of logistics speed.

In view of this, the ocean terminal has recently launched a "first payment" and "a slow payment" to protect consumers and buyers of shopping disputes and to receive goods within a specified time.

Layout new retail, accelerate penetration of two or three line cities

AI data show that the number of users in China has increased from 15 million in 2014 to 41 million in 2016, and the growth rate has reached 78.3% in 2016. It is expected to maintain high growth, especially in the two or three tier cities, and has gradually become the main force of overseas consumption.

This year, the concept of "new retail" is burning. For this reason, the ocean terminal has organized several "foreign objects movement" under the line of key cities such as Shanghai, Nanjing, Wuhan and so on, and will test the shopping experience center under the water line.

Ceng Bibo said: "Hai Tao is no longer a patent for the first tier cities. The ocean terminal will focus on a broader two or three line market, opening 100 cities around the provincial capitals, the central cities of the economically developed regions and the potential cities in the sea, and through the" foreign things movement "and" experience center "and other offline ways to integrate the cross-border shopping lifestyle and foreign terminal brand into the two or three line city crowd.

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